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Jingdong book

富爸爸成功创业的10堂必修课

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Jingdong book

富爸爸成功创业的10堂必修课

Name: 富爸爸成功创业的10堂必修课
Brand: Jingdong book
SKU: 3102014661
Price: 26.36 USD
Availability: OutOfStock

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富爸爸系列是全球畅销的财商教育系列，曾为《纽约时报》《商业周刊》《华尔街日报》《今日美国》畅销书榜已发行109个国家地区，总销量超过3500万册，作者罗伯特·清崎被誉为百万富翁金钱教练，是全球知名的财商教育殿堂级人物。

Content Description

据统计，美国大学毕业生选择创业的比例是20%，而我国大学毕业生自主创业的比例仅为0.3%。我国经济持续高速发展，为人们创业带来了新的机会和更好的条件；政府从中央到地方都在引导和鼓励人们创业，提供了诸多政策支持，创造了宽松的创业环境。
《富爸爸成功创业的10堂必修课》中，罗伯特·清崎将富爸爸的创业理念浓缩成10堂课，并独创“B-I三角形”来说明创办一家企业所需的要素：产品、法律、系统、沟通，以及现金流。这10堂必修课，将帮你做好辞职前的准备、完成创业前的培训；这10堂必修课，将帮你规划企业发展各阶段的任务，教你找到并留住优质的顾客，成为点石成金的成功创业者！

Author Description

罗伯特·清崎，罗伯特清崎生长在夏威夷是第四代日裔美国人。他出生在夏威夷一个教师家庭大学毕业后加入美国海军陆战队作为军官和舰载武装直升机飞行员被派往越南战场。
1977年罗伯特清崎创建了一家生产尼龙钱包的公司开始自己的商业生涯并大获成功。后来他经历了三次商海沉浮。1985年第三次成为百万富翁后他离开商界与人共同创建了一家商业教育公司向全球学员教授商业和投资课程。他长年主持理财和投资教育的课程并通过有线广播电视网在全美播放。他还发明了一种教育玩具——“现金流”游戏帮助人们学会原本只有富人才懂的金钱游戏。
罗伯特清崎是世界超级畅销理财书《富爸爸穷爸爸》的作者被誉为百万富翁的教父”金钱教练。他的富爸爸系列图书畅销全球长居《商业周刊》《纽约时报》《华尔街日报》《今日美国》等畅销书排行榜目前已发行109个国家和地区总销量超过3500万册

莎伦·莱希特，莎伦莱希特是一名注册会计师又是玩具业和出版业的资深经理和咨询专家。她参与创造了电子书——《会说话的书》多年来直致力于青少年的教育事业。她与清崎起创作了《富爸爸穷爸爸》将注意力转向现行教育体制所忽视的财商教育上帮助人们提高财商，改善财务状况。

Comments

★这是一本关于创业精神的书，而它是由一个经历过高潮与低谷、品尝过成功与失败的货价实的创业者所写的。

今天的富爸爸公司已经是一家国际型企业，拥有44种语言的产品，在8个国家开展业务……

我要告诉你们的不是我如何春风得意，不是我如何日进斗金，而是我曾如何自掘陷阱、掉进去又努力爬上来的经历。我想。你们从我的失败中会比我的成功中学到更。

——罗伯特·清崎

Catalogue

富爸爸创业课程第1讲
企业的成功始于创立之前

第1章雇员和创业者有何区别
莎伦评注第1讲
企业的成功始于创立之前
富爸爸创业课程第2讲
学会把坏运气变成好运气

第2章傻人有傻“富”
莎伦评注第2讲
学会把坏运气变成好运气
富爸爸创业课程第3讲
弄清工作和劳动的区别

第3章为什么要无偿劳动
莎伦评注第3讲弄清工作和劳动的区别
富爸爸创业课程第4讲
成功能揭示出你的失败

第4章街头智慧和学校里的智慧
莎伦评注第4讲成功能揭示出你的失败
富爸爸创业课程第5讲
过程重于目标

第5章钱会说话
莎伦评注第5讲
过程重于目标
富爸爸创业课程第6讲
最佳答案在你心中，而非头脑中

第6章 3种财富
莎伦评注第6讲
最佳答案在你心中，而非头脑中
富爸爸创业课程第7讲
使命的高度决定了产品

第7章怎样从小公司成长为大公司
莎伦评注第7讲使命的高度决定了产品
富爸爸创业课程第8讲
规划一家公司，做别人做不到的事

第8章商业领袖的任务是什么
莎伦评注第8讲
规划一家公司，做别人做不到的事
富爸爸创业课程第9讲
不要为卖便宜货而打得焦头烂额

第9章如何找到优质顾客
莎伦评注第9讲
不要为卖便宜货而打得焦头烂额
富爸爸创业课程第10讲
知道何时“逃跑”

第10章总结

Book Abstract

“从小到大，我常常听爸爸说：“上学，取得好成绩，这样你就能找到一份待遇好的工作。”他一直在鼓励我成为一名高薪雇员。
而我的富爸爸常说：“你该学会开创自己的事业，并雇用优秀的人才。”他一直在鼓励我成为一名创业者。
有一天，我问富爸爸雇员和创业者之间有什么区别。他的回答是：“雇员们是在企业创立之后才去工作，而创业者在企业创立之前就开始工作了。”99%的失败率
据统计，90%的新成立企业都会在5年内夭折。统计结果还表明，在那幸存下来的10%的企业中，又有90%会在第二个5年内破产。也就是说，大约99%的新生企业撑不过10年。为什么呢？原因多种多样，而下面这些原因可能是最重要的：
1.我们的学校总是把学生训练成善于找工作的雇员，而不是善于创造工作机会和创办企业的创业者。
2.优秀的雇员并不一定能成为优秀的创业者，二者所需的技能大不相同。
3.很多创业者没能创办自己的企业，而是为自己工作，成了自由职业者而不是企业主。
4.很多创业者工作辛苦，收入却比他们的雇员还少。结果，很多人因为筋疲力尽不得不半途而废。
5.很多创业新手在还没获得足够的实践经验和资金时就开始创业。
6.很多创业者拥有出色的产品或服务，却不具备在此基础上创建成功企业的商业技巧。打下成功的基础
我的富爸爸说过：“创业就好比不背降落伞从飞机上跳下去，在空中现造伞，盼着它能在落地前打开。”他还说：“要是伞没造好就摔到了地上，要想再爬上飞机跳一回可就难了。”“
……

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