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Jingdong book

运营管理（英文原书第13版）

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Jingdong book

运营管理（英文原书第13版）

Name: 运营管理（英文原书第13版）
Brand: Jingdong book
SKU: 3102008761
Price: 55.78 USD
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Content Description

《运营管理（英文原书第13版）》由南加利福尼亚大学运营管理金牌教授理查德B·蔡斯和印第安纳大学F.罗伯特·雅各布斯合著，是一本理论观点鲜明、结构新颖而又有很强实践指导意义的运营管理教科书，它为我们有效地结合战略、人员、技术与运营流程这四个要素提供了指导，是一本创建运营执行力的工具书。《运营管理（英文原书第13版）》从第12版开始融入供应链的内容，新版突出全球视角、服务、供应链和Excel应用四大特色。
《运营管理（英文原书第13版）》是一本经典的运营管理教科书，被美国加利福尼亚大学、西北大学、华盛顿大学、普渡大学等200多所著名大学选用。它的价值在于取材于企业的实践，经过理论的研究，并且又回到了实践。《运营管理（英文原书第13版）》在介绍和阐述运营管理的体系架构、跟踪和研究不断出现与发展的新课题以及结合企业实践的案例研究等三个方面，充分体现了作者在运营管理教学与研究上的匠心独运。《运营管理（英文原书第13版）》非常适合企业界的经理、MBA、管理学专业本科生、研究生及在职管理人员学习和参考。

Catalogue

出版说明
导读
前言
第一篇战略与可持续性
第1章运营与供应链管理
1.1 什么是运营与供应链管理
1.2 运营与供应链管理流程
1.3 服务与产品的差异
1.3.1 产品到服务的转变
1.3.2 服务化战略
1.3.3 服务业的成长
1.4 效率、效果与价值
1.5 运营与供应链管理中的职业发展
1.6 运营与供应链管理的发展历程
1.7 运营管理目前的议题
关键术语
复习讨论
网络练习：哈利一戴维森摩托车
案例：快餐
概念回顾
参考文献
注释
第2章战略与可持续性
2.1 可持续性战略
2.2 什么是运营与供应链战略
2.2.1 竞争维度
2.2.2 权衡的观念
2.2.3 订单赢得要素和订单资格要素：运营与营销的联系
2.3 战略适应度：运营活动配合战略
2.4 制造业运营战略框架
2.5 生产率度量
2.6 华尔街如何评价运营绩效
本章小结
关键术语
应用举例
复习讨论
练习题
案例：Timbuk2的道法
概念回顾
参考文献
注释
第3章产品与服务设计
3.1 产品设计过程
3.2 产品开发过程
3.3 产品开发项目的经济分析
3.3.1 建立基于案例的经济模型
3.3.2 通过敏感性分析了解项目情况
3.4 面向顾客的设计
3.4.1 质量功能展开
3.4.2 价值分析与价值工程
3.5 面向制造与装配的产品设计
3.6 服务产品设计
3.7 生态设计
3.8 产品开发的绩效评估
本章小结
关键术语
应用举例
复习讨论
练习题
案例3.1 ：宜家：设计和定价
案例3.2 ：牙科SPA
概念回顾
参考文献
注释
第二篇制造、服务和医疗流程
第4章战略产能管理
4.1 运营中的产能管理
4.2 产能规划的概念
4.2.1 规模经济与规模不经济
4.2.2 生产能力中心
4.2.3 生产能力柔性
4.3 产能计划
4.3.1 产能变动考虑
4.3.2 需求能力设定
4.3.3 决策树在产能方案评价中的应用
4.4 服务能力计划
4.4.1 服务能力计划与生产能力计划比较
4.4.2 能力利用率和服务质量
本章小结
关键术语
公式回顾
应用举例
复习讨论
练习题
案例：休尔德斯医院——技高一筹
概念回顾
参考文献
附录4 A学习曲线
4A.1 学习曲线的应用
4A.2 学习曲线的绘制
4A.2.1 对数分析
4A.2.2 学习曲线表
4A.2.3 估计学习率
4A.2.4 学习时间应该持续多久
4A.3 学习的一般指导方针
4A.3.1 个体学习
4A.3.2.组织学习
4A.4 学习曲线在心脏移植死亡率上
的应用
关键术语
公式回顾
应用举例
复习讨论
练习题
概念回顾
参考文献
注释
第5章流程分析
5.1 流程分析概述
5.2 流程图
5.3 流程的类型
5.3.1 缓冲、阻塞与停工待料
5.3.2 面向库存生产与面向订单生产
5.4 流程绩效的衡量
5.5 生产流程图和利特尔法则
5.6 流程分析的实例
5.6.1 面包制作流程分析
5.6.2 餐厅的运营
5.6.3 公交车的运行计划
5.7 缩短流程的流程时间
本章小结
关键术语
……
第7章服务流程
第8章医疗流程
第9章六西格玛质量管理
第10章项目管理
第三篇供应链过程
第11章全球采购
第12章选址、物流和配送
第13章精益与可持续供应链
第四篇供应与需求计划
第14章企业资源计划系统
第15章需求管理与预测
第16章销售与运营计划
第17章库存控制
第18章物料需求计划
第五篇调度
第19章运营调度
第20章约束管理

Book Abstract

Total Quality Management and Quality certification Another major development was the focus on total quality management(TQM)in the late 1980s and 1990s． AU operations executives ar e aware of the auality message put forth by the so-called quality gurus：W Edwards Deming．Joseph M．Juran．and Philip Crosby．It’s interesting that these individuals were students of Shewhart，Dodge，and Romig in the 1 930s(sometimes it takes a generation for things to catch on)．Helping the quality movement along is the Baldrige National Quality Award，which was started in 1 987 under the direction of the National Institute of Standards and Technology．The Baldrige Award recognizes companies each year for outstanding quality management systems．
The ISO 9000 certification standards，created by the International Organization for Standardization．now plays a major role in setting quality standards for global manufacturers．M any European companies require that their vendors meet these standards as a condition for obtaining contracts．
……

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