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Jingdong book

北大财富课:献给年轻人的16堂财富增课

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北大财富课:献给年轻人的16堂财富增课

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从北大走出的亿万富豪不胜枚举,而财富的秘密就藏在北大的一堂堂财富课上,翻开本书,了解北大富豪的成功之处,让财富不再遥不可及。
认真研习一堂课,胜过股市转一年。
北大财富课,帮你找到适合自己的致富之路
北大教授的财富经,带你实现财富梦


Content Description

《北大财富课》是一部经管类图书,从投资、财富陷阱、股票、房地产、黄金、保险、基金等,多个层面、多个角度向读者介绍并分析了北大关于个人财富积累的20堂财富课。本书理论结合实际案例,生动形象地告诉了大家在当代社会如何才能让自己的财富迅速倍增。
Author Description

吴家群,毕业于山东青年干部学院管理专业,从事国企干部管理工作,多年来对管理课题有较深的研究,发表管理著述二十余篇。
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北大财富课

前言

【北大财富名人榜】

第1课 投资是撬动个人财富的强力杠杆

为什么说投资是场马拉松比赛

投资的本来面具

投资是计划,不是产品或过程

为什么投资最终的对象是一家企业

投资是幸存者的游戏还是技术家的玩物

为什么高收益零风险的投资只是幻想

第2课 北大教你如何让财富快速倍增

为什么将钱投入金融市场会更简单

预测市场还是随波而动

趋势跟踪对个人都适用吗

价值投资是一种生活之道

为什么说价差交易是万能的

永远不要追逐损失的财富

交易你看到的东西,而不是你认为的东西

注重概率,而不是某一次交易的结果

第3课 为什么北大不迷信巴菲特

模仿巴菲特为什么经常赚不到钱

长期持有比随机应变风险更大

为什么不要寄希望于时间来分散财富风险

为什么“价值洼地”是个危险词

绝不赌“不设限”,现金为王

不要去抓正在下落的刀子

第4课 整天想天上掉馅饼,就会掉进财富陷阱

高收益往往是诈骗的明显信号

对于天花乱坠的诱惑,一定要小心

“专项性”很可能是烟幕弹

金融工具都是合理的吗

为什么中间人其实是个障碍

专家推荐就一定可靠吗

第5课 如何在未知市场中做正确抉择

与群体一致,直到发现改变的催化剂

用概率树展示所有的可能性

面对信息过载,要有战略意识

实时决策,随时修正自己的想法

判断为什么要立足于现实的变化

如何应对小概率的大规模事件

第6课 管好情感因素,让理性握紧你的钱袋

为什么说战胜自己才能战胜市场

我们真的常常恐慌吗

为什么墨守成规不是成功之道

为什么越急于赚钱越会赔钱

贪婪为什么是投资的大忌

过度自信为什么不好

第7课 学会收手,北大教你如何保护财富

为什么出来比进去更重要

为什么不要妄想把本钱捞回来

为什么在入场之前就要看好退路

如何知道该何时出脱手中资产

为什么止损点要设为8%

为什么不要相信“这次与以往不同”

为什么不要陷入对公司产品的偏爱

为什么不要试图选择市场时机

第8课 财富组合理论:不把鸡蛋放同一个篮子

为什么要建立理财组合

为什么要不断地优化调整理财组合

资产分散得越广越好吗

怎样建立科学合理的理财组合

为什么要剔除劣质“牛排”

如何以最少的理财产品组合赚取最多利润

第9课 储蓄是聚宝盆还是亏损冠军

为什么说储蓄也是一种理财

为什么说储蓄是隐形的亏损冠军

如何存钱才能多赚利息

为什么说信用卡是银行设下的最大的陷阱

银行理财产品真的是保本的吗

如何挑选理财产品

第10课 股票是财富天使还是金钱魔鬼

为什么说股票市场是精英的领地

如何判断股票的价格是否过高

看盘真的能窥视股市风云吗

什么成就了“好”股票

哪些股票适合卖空

炒股踏空以后该如何应对

我们该怎样在股市崩溃中保护自己

第11课 房地产真的是稳赚不赔吗

为什么房地产投资不再是投资的首选

能否零资金启动房地产投资

为什么房多的人无法笑到最后

加息为何难抑汹涌的房产投资

房价越贵房产投资就真的越亏吗

怎样判断房价是否过高

房产投资之后的税费问题

哪些人应该避免房地产投资

第12课 黄金市场是盛宴还是剩宴

黄金投资是财富保险的最佳选择吗

黄金真的是永恒的财富吗

为什么说黄金是一项高风险投资

黄金市场真的没有庄家吗

为什么美元贬值金价上涨,美元升值金价下跌

你应该持有多少黄金

第13课 保险是美丽罂粟还是带刺玫瑰

为什么每个人都应该买保险

保险能不能抵御通货膨胀

保险买得越多,危险就越小吗

社会保障金中有什么秘密

买保险到底要保障还是要分红

分红险真的是稳赚不亏吗

投连险为什么不是“大众情人”

怎样选准合适的退保时机

第14课 共同基金到底是利益共享还是风险共担

长期投资基金真的有用吗

共同基金有什么“卑鄙的小秘密”

投资指数基金赢在哪里

基金究竟能不能分散风险

为什么基金不适合进行频繁波段操作

股市大跌,杀基还是换基

第15课 债券是不败传奇还是沉没陷阱

债券究竟是怎么回事

债券为短期财富追求者提供保险了吗

为什么被债券困扰

如何计算债券的收益率

债券回购是如何运作的

债券基金肯定不会赔钱吗

如何衡量和评估债券的业绩

第16课 外汇是让你一夕致富还是隔夜破产

为什么说外汇本身就是一种规则

为什么要进行外汇交易

外汇交易为什么注重防守

如何决定外汇投资的盈亏

如何规避汇率波动带来的风险

交易账户的资金越充裕越可靠吗

为什么说炒汇需用杠杆撬动收益


Introduction

在某网站发布的“中国造富大学排行榜”上,北京大学以造就35名中国亿万富豪而高居榜首。在经历一个世纪的变迁后,如今的北大,早已成了大家眼中“亿万富豪的摇篮”。
2012年福布斯公布中国最具价值的商学院规划项目中,北大上榜的项目在所有名校中独树一帜,其中北大国际MBA和光华管理学院的MBA/EMBA,分别位居榜单三甲的后两位。但就毕业生5年后平均薪资水平这一核心指标而言,北大毕业生的薪酬水平,在中国已经是无人望其项背,而100万年薪已经同国际主流商学院的水平差距很小。
马克思说,经济基础决定上层建筑。北大的种种繁华高贵之象,事实上还是由经济决定的。在北大还是京师大学堂的时候,经济的好坏,以及有关财富课程的设置,就深刻地影响了北大。今天的北大,有着中国最多的富豪,有中国最好的商学院,更有最有影响力的经济学家群体。
从某种角度说,北大之根底,就是北大之经济。不了解北大的财富学,在很大程度上也就无法了解中国经济社会巨大变革的因果传承。从某种意义上说,不了解中国经济之大势,也差不多就等于丧失了未来成就自己“中国梦”的机会。把握了政策和机会,全力拼搏,正是30多年来中国创造巨额财富的根本。
也正是从这个意义上说,了解北大,懂一点北大财富学,感受大师和经济学家们的思想,聆听他们对于过去、现在、未来中国经济的基本教义以及关于财富的经验和论点论断,从点滴中找寻中国经济的脉络,寻找适合自己的财富之路,不失为一种到达成功的最佳路径。
本书全面而详细地讲解了如何聚敛财富,将财富最大化的多种投资方式,从理论到案例,从数据到观点,从名人成功的财富故事到普通人的致富之路,从成功的案例到失败的投资,从财富的增长到经济危机,分别讲解了财富追求路上会遇到的问题、存在的弊端,以及需要注意的事项,还有一些常见的骗局以及投资的小技巧和经验。理论结合实际,让财富背后隐藏的道理不再神秘,让读者可以通过阅读从中了解并找到适合自己的投资方式。读完本书,对于如何扩大自己的财富,你可以从中学会正确地选择出适合自己的方式。
按照世界银行的标准,中国已经跻身中上等收入的国家行列。根据林毅夫先生的观点,中国刚刚迈进这个行列,产业升级的空间还很大,可以充分发挥后发优势。未来的30年,将是一个人类历史上前所未有的时代。因为每个人在今后若干年里,得到较之30年前更多的成功机会,将有数亿中国普通人从普通的穷人向百万富翁华丽转身。
本书正是一门全方位地向您披露北大经济学者们的思想、观点的财富课程。在这本书中,您将获取关于中国成功人士在财富追求路上的种种成功经验,也能够从大师们的有趣故事中感知其人文风貌,锤炼个人心性,还能从本书中获取大量关于未来中国机会的第一手指南。
本书以财富和投资为主线,向读者展示了投资与理财、经验与技术、常见财富来源以及如何选择适合自己的投资方式等北大财富课内容,详细到位,简单易懂,将深奥的经济学道理浅显地摆在大家面前,让大家一探究竟,我们相信您一定能够让自己获得新的想法、新的感悟、新的生活态度。


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Jingdong book