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设计师要懂心理学2

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超级畅销书《设计师要懂心理学》姊妹篇
涵盖心理学和神经科学领域先进的研究成果
解决网站、应用程序、可穿戴设备和人工智能在新的时代背景下提出的设计难题
Content Description

国际知名的设计心理学专家的全新力作,内容面向未来、与时俱进,以创造直观、易用而又有吸引力的设计为宗旨,在《设计师要懂心理学》一书的基础上讨论了设计师必须知道的另外100个心理学问题。每个问题短小精悍,片刻即可读完,让人轻松地理解设计背后的心理学动机。
Author Description

Susan M. Weinschenk,宾夕法尼亚州立大学心理学博士,行为心理学家,研究心理学在设计中的应用30余年。现为咨询和培训公司Weinschenk Institute的总负责人,威斯康星大学斯蒂文斯波恩特分校网络和数字媒体发展专业兼职教授,以及管理咨询公司The Team W的共同所有人。她还写作了超人气博客(Whatmakesthemclick.net),并出版了多本著作,如《设计师要懂心理学》《网页设计心理学》《抓住听众心理:演讲者要知道的100件事》。

蒋文干,阜阳师范学院外国语学院副教授,主要研究方向有:翻译教学、翻译理论、翻译实践。
Catalogue

第1章人如何观察1
1弧形偏好2
2对称偏好6
3第四种视锥细胞11
4周边视觉决定中央视觉观察的位置14
5周边视觉能够感知危险并更快地处理各种情绪17
6周边视觉就像低分辨率图像19
7面部表情胜过注视方向25
8直视对方可能适得其反30
9人们瞬间就能完成对一件设计作品的判断32
第2章人如何思考,如何记忆35
10人有两种思维模式36
11有些记忆很容易改变41
12重复可以强化某些记忆45
13音乐能唤醒记忆与情感49
第3章人如何决策51
14人在系统1(感实性)思维状态下作决策52
15人们总是选择最明亮的产品57
16面对复杂的决策,人们往往跟着感觉走59
17作艰难决策时,瞳孔会放大67
18信心引发决定69
19压力对决策的惊人影响73
20人习惯在某些日子作决定78
21人依据对具体事件的记忆来决策80
22大脑活动可以预测人们的决策83
第4章人如何阅读和理解信息87
23如果文本难以阅读,文本内容反而容易学习88
24名词比动词更能有效地刺激人们采取行动93
25同音异义词会诱发人的行为98
26人们只读一篇网络文章的60%103
27网上阅读也许并不是阅读105
28纸质图书带来的多种感官体验对于阅读很重要109
29人们已经准备好抛弃“旧”媒体了吗114
第5章故事如何影响人119
30故事让大脑更活跃120
31戏剧性的故事可以改变大脑释放的化学物质123
32故事可以集中人的注意力128
33自我故事会影响人们的行为130
34改变自我故事的几小步132
35公开的行为会让自我故事更坚定135
36改变自我故事可以改变人们的行为138
第6章人如何与他人互动,如何与技术互动141
37情绪具有感染性142
38人们不喜欢视频广告144
39视频广告中的惊喜情绪能够吸引并保持人们的注意力146
40鼓励人们分享的是惊奇而不是震惊148
41催产素可以调节人际关系150
42人们觉得彼此有联系时,会变得更加努力153
43带有提醒功能的设备导致人的认知表现变差156
44放在一边的手机也会给面对面交流带来负面影响158
45机器具有一些人的特征才会得到人的信任161
46人会对机器产生同情165
第7章创新如何影响设计167
47每个人都可以创新168
48创新从大脑执行注意网络开始171
49创新需要大脑默认网络的参与174
50引出灵光一闪的时刻177
51做白日梦有利于创新179
52睡眠有利于创新181
53噪声与音乐有利于创新184
54人在一定的约束条件下更具创造力186
55正确的合作方式有利于创新188
56完美主义可能会毁掉创新工作191
第8章 人的身体如何影响设计193
57人用身体去思考和感受194
58人天生会做手势198
59人的活动受生理限制201
60大拇指只能伸这么远203
61人与屏幕之间的距离是关键206
第9章人如何逛街购物209
62人们并不会把网上购物和商店购物分开210
63使用现金购物时支出更少212
64认知失调让人对自己的购买行为坚定不移214
65认知失调会促使人购买216
66人会受任意数字的影响218
67网上购物可以提高心理预期220
第10章年代、地区和性别对设计的影响225
68每个人都用智能手机看新闻并处理生活中的大事226
69不同年龄段的人在智能手机的使用上存在差异228
70人们会使用智能手机完成不足5分钟的任务230
71并不是每个手机用户都用智能手机231
72在很多国家,女性缺少上网机会233
73不同年龄和不同性别的人都会玩游戏234
74视觉吸引力受用户年龄、性别和居住地影响235
75人的年龄越大,想要的选择就越少237
76不同年龄段的人有着不同的“网上”和“网下”心理模型238
77美国65岁以上的人群中有超过一半使用互联网240
7840岁以上的人会有老花眼242
79分辨蓝色的能力会随着年龄的增长逐渐变弱243
80近1亿65岁以上的人存在听觉障碍244
8165岁以后,人的运动技能才会逐渐衰退245
82老年人也许已经记不起那些安全保护问题的答案246
83随着年龄的增长,人们对自己的记忆力越来越没有信心248
842020年,Z一代将占消费者总数的40%250
85三分之一以上的1岁幼儿会用触摸屏251
86幼儿笑的时候,学的更多253
第11章人如何与界面和设备交互255
87人们看视频也想“略读和寻读”256
88人们会与滚动切换的内容交互258
89人们会拉动滚动条261
90人们开车时甚至无法与车说话263
91使用“游戏化”元素并不总能提高交互度265
92玩游戏可以提高知觉学习能力267
93人们并不需要那么多选择270
94人们需要设备来监测健康状况273
95人们会更多地使用植入式设备来监测和维持健康275
96人们可以用大脑控制电子产品277
97人们会适应多模态界面279
98人们会拥抱混合现实281
99超过6.45亿人存在视觉或听觉障碍283
100感官信息的加工是潜意识的285
参考文献289

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