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Jingdong book

淘宝·易趣·拍拍网上开店从入门到精通（第2版）

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Jingdong book

淘宝·易趣·拍拍网上开店从入门到精通（第2版）

Name: 淘宝·易趣·拍拍网上开店从入门到精通（第2版）
Brand: Jingdong book
SKU: 3118111191
Price: 42.95 USD
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《淘宝·易趣·拍拍网上开店从入门到精通（第2版）》全面介绍了网店经营的相关知识，既有一般性操作方法，也有各种实战经验和技巧。
全书共分为17章，主要内容包括：网上开店前要了解的知识，货源的选择，在淘宝、拍拍、易趣开店的全过程，建立完善的物流渠道，拍摄精美照片来展现商品，处理和美化商品照片，设计网店素材并装修具有特色的精美店铺，宣传推广店铺，通往大卖家的必备推广武器，网店经营中的常见促销策略，提高客户服务质量，网上开店交易的成功经验。
《淘宝·易趣·拍拍网上开店从入门到精通（第2版）》适合想在网上开店创业的初学者阅读，包括在校学生、兼职人员、自由职业者、企业管理者、企业白领等；也适合已经开了网店，想进一步把网店生意做大做强的店主参考。

Catalogue

第1章网上开店前要了解的事
1.1 什么是网上开店
1.2 网上开店的前景
1.3 网上开店的优势
1.3.1 投资少，回收快
1.3.2 进退自如
1.3.3 销售时间不限
1.3.4 地域限制小
1.3.5 消费群体广泛
1.3.6 对店主要求不高
1.4 选择网上开店的方式
1.4.1 自助式开店
1.4.2 自立门户型的网上开店
1.4.3 自己建网站和自助式开店相结合的方式
1.5 选择合适的网上开店平台
1.5.1 淘宝网
1.5.2 易趣网
1.5.3 拍拍网
1.6 网上开店的必备条件
1.6.1 硬件条件
1.6.2 软件条件
1.7 快速掌握网上开店的基本流程
1.8 典型案例——女孩开网店卖家乡特产月入万元
1.9 常见问题解答
问题1——网上开店稳赚不赔吗？
问题2——什么样的人适合网上开店？
问题3——网上开店有哪些经营方式？
问题4——能否给开网店的新手一些建议？

第2章选择货源，确定经营项目
2.1 卖什么产品稳赚不赔
2.1.1 哪些商品适合网上销售
2.1.2 网上热卖的商品
2.2 怎样选择热卖的商品
2.3 怎样才能找到物美价廉的货源
2.3.1 在批发市场进货
2.3.2 从厂家进货
2.3.3 外贸尾货
2.3.4 国外打折商品
2.3.5 库存积压品牌商品
2.3.6 换季、拆迁与转让清仓的商品
2.3.7 网络代销商品
2.3.8 民族特色商品
2.3.9 二手市场进货
2.3.1 0B2B电子商务批发网站
2.4 进货成功需要掌握的要领
2.5 典型案例——兼职网上开店卖化妆品月赚9000元
2.6 常见问题解答
问题1——如何拿到批发市场老板的底价？
问题2——阿里批发市场进货如何防骗？
问题3——如何识别骗子网站？
问题4——怎样识别网络代销的骗局？

第3章在淘宝开店第一步
3.1 注册为淘宝网会员
3.1.1 注册电子邮箱
3.1.2 注册淘宝网会员
3.2 开通网上银行
3.2.1 银行卡、网上银行和支付宝账户之间的关系
3.2.2 申请网上银行
3.3 申请第三方交易中介支付宝
3.3.1 了解支付宝
3.3.2 注册激活支付宝账户
3.3.3 申请实名认证
3.4 支付宝充值与余额查询
3.4.1 给支付宝充值
3.4.2 查询支付宝账户余额
3.5 修改支付宝密码
3.6 下载并安装淘宝工具软件
3.6.1 下载并安装千牛
3.6.2 下载并安装淘宝助理
3.7 典型案例——下岗职工网上开店成皇冠店老板
3.8 常见问题解答
问题1——注册淘宝会员有什么用处？
问题2——如何设置淘宝账户密码？
问题3——一个人可以注册多个支付宝账户吗？
问题4——淘宝账户被盗，开通后要做些什么？
问题5——不注册支付宝账户可以在淘宝网上进行交易吗？

第4章在淘宝开店与店铺简单装修
4.1 店铺开张
4.1.1 发布商品
4.1.2 在商品名称中突出卖点
4.1.3 用丰富的宝贝描述勾起买家的购买欲望
4.1.4 修改上架商品的信息
4.2 网上商品的定价技巧
4.2.1 商品定价必须考虑的要素
4.2.2 商品高价定位与低价定位法则
4.2.3 利用折扣定价，灵活经营
4.3 对店面进行简单的装修
4.3.1 选择店铺风格
4.3.2 简单设置店铺公告
4.4 推荐优势商品
4.5 使用淘宝助理批量发布商品
4.5.1 创建并上传宝贝
4.5.2 批量编辑宝贝
4.5.3 备份宝贝
4.6 典型案例——农民开网店卖花木销售数千万元
4.7 常见问题解答
问题1——商品什么时间上架最好？
问题2——让网店生意火爆的定价绝招有哪些？
问题3——店铺推荐宝贝和橱窗推荐宝贝有什么区别？
问题4——发布商品时，找不到适合的类别怎么办？

第5章在淘宝网安全成交第一笔生意
5.1 使用阿里旺旺与买家进行交流
5.1.1 利用旺旺的状态信息发布广告
5.1.2 熟练使用酷炫表情
5.1.3 设置自动回复——让客户一个都跑不掉
5.2 使用其他方式与买家交流
5.2.1 收发站内信
5.2.2 电话联系
5.3 进行第一笔交易
5.3.1 修改交易价格
5.3.2 发货
5.3.3 给买家评价
5.4 用支付宝管理收支账目
5.4.1 从支付宝中提现
5.4.2 查询支付宝账户收支明细
5.5 典型案例——珠宝饰品网上卖，一年销售300万
5.6 常见问题解答
问题1——如何避免在不知情的情况下，被强制加入旺旺群？
问题2——使用支付宝推荐物流的好处有哪些？
问题3——遇到买家收货不确认怎么办？
问题4——收货的不是本人，买家又说没收到货，该怎么办？

第6章注册拍拍与发布商品
第7章在拍拍开店完成交易
第8章在易趣开店实战
第9章建立完善的物流渠道
第10章拍摄精美照片来展现
第11章处理和美化商品照片以
第12章设计网店素材，装修
第13章宣传推广店铺，提升
第14章通往大卖家的必备推广武器
第15章网店经营中的常见促销策略
第16章皇冠卖家速成秘籍——提高客户服务质量
第17章网上开店交易成功经验

Introduction

截至2013年6月底，我国网民规模达5.91亿人，半年共计新增网民2656万人。截至2013年10月底，淘宝网开店数为900万家，其中比较活跃的有300万家。2013年11月11日天猫双十一购物狂欢节创造的350亿元单日销售额，不仅让大家看到强劲的消费需求，而且清晰地折射出国内的消费现状，即从一线城市消费为主转变为三四线城市的消费需求暴增。随着生活节奏的加快，人们逐渐认识到网络购物的方便快捷，加上金融危机的影响，价廉物美的网上购物也得到了人们的肯定。网上购物不再是追求前卫的人才会选择的新鲜事物了，已经成了男女老少都喜爱的一种时尚。
网络市场的火热吸引了众多企业与个人开始踏入“网商”这一行列。网上开店创业是一种典型的模式，只要有货源、了解网店的基本操作，就可以开张营业。正是由于网上开店对资金投入、人员投入的要求极低，因此网店创业这一模式备受追捧，已成为一种趋势、一种潮流，不少白领、学生、家庭主妇、下岗工人、残疾人都纷纷开设了自己的网店。
本书充分考虑到新手卖家在开店过程中可能会遇到的问题，以在网上开设店铺为线索，全面介绍了网店经营的相关知识，既有开店前的准备等概括性的内容，也有注册账户、设置保护密码、装修店铺、与买家沟通等细节介绍；既有一般性的操作方法介绍，也有各种实战经验和技巧的说明，是一本不可多得的网上创业指导手册。
全书共分17章，主要内容包括：网上开店前要了解的知识，货源的选择，在淘宝、拍拍、易趣上开店的全过程，建立完善的物流渠道，拍摄、处理和美化商品照片，设计网店素材并装修个性化的精美店铺，宣传推广店铺以提升知名度，通往大卖家的必备推广武器，网店经营中的常见促销策略，提高客户服务质量，网上开店交易的成功经验。
与目前市场上的相关书籍比较，本书具有以下特色。
(1) 贴近网站或相关软件的最新版本。
网络是不断发展的，网站及软件的改版升级在所难免。有读者反映目前市场上相关书籍大多与网站或相关软件的最新版本不符，书上讲解的与网上的实际操作相差甚远。因而本书应广大读者的要求，切合淘宝、易趣、拍拍的最新版本而创作，从而保证内容讲解与实际操作最大限度上的统一。
(2) 内容全面。
本书是网上开店最全面的实战宝典，对很多网店平台都有介绍，包括淘宝、易趣、拍拍。另外，本书还从商品项目的选择、网店的装修、照片的拍摄与处理、店铺的营销与经营等各个方面提供了全面的建议。
(3) 图文并茂，简单易懂。
在本书中，不仅用文字说明每个操作步骤，更附了相关的图片来直观显示，使大多数的卖家都可以轻松掌握书中的知识。
(4) 开店经验总结。
为了更好地指导开店，本书还对内容做了进一步解析，并将解析后的重点标记为“开店小贴士”及“常见问题”。这些特别提示和问题是理论与实战相结合的结晶，是对实践中的一些宝贵技巧和经验的总结和提炼。
(5) 具有相当权威性。
本书结合了多位皇冠卖家的实践经验，提供了17个绝对真实的网店成功案例，揭秘皇冠级大卖家的成功秘籍。
本书读者对象：
* 刚刚毕业，想要创业的大学生。
* 失业而又一时无法找到工作的人。
* 拥有实体店铺，想要扩大经营的店主。
* 想在网络或者现实中创业的有志青年。
* 已经拥有淘宝店铺的掌柜。
* 想兼职开网店的白领。
* 网上开店培训班的学员。
本书由具有多年网店经验的店主编写，同时也得到了众多网络店主的支持。
本书主要编者有冯雷雷、晁辉、何洁、陈石送、何琛、吴秀红、王冬霞、乔海丽、何海霞、邓仰伟、孙雷杰、孙文记、何立、徐曦、刘桂香、葛俊科、葛俊彬等。由于编者水平有限，加之网站及软件更新速度快，书中不足之处在所难免，欢迎广大读者批评指正，以便日后做进一步的改进。

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