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Jingdong book

概念、战略与案例研究（第3版）（英文版）

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Jingdong book

概念、战略与案例研究（第3版）（英文版）

Name: 概念、战略与案例研究（第3版）（英文版）
Brand: Jingdong book
SKU: 3102013511
Price: 41.18 USD
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Content Description

这是一本经典的供应链管理教材，在供应链领域做出了重要的贡献．也是供应链管理发展的一座里程碑。与其他同类教材不同的是，《供应链设计与管理：概念、战略与案例研究（第3版）》没有过多地涉及技术问题，而是以足够的深度和广度全面涵盖了供应链的各个主题，并指出了这一领域的主要挑战。
《供应链设计与管理：概念、战略与案例研究（第3版）》反映了供应链领域的最新理论研究成果与业界实务，并配以相应经典的与全新的案例分析，涉及库存管理，网络规划、战略伙伴、风险管理以及技术标准等方面的一些问题。各章自成体系，教师可以根据课时情况和需要选择章节讲授。
《供应链设计与管理：概念、战略与案例研究（第3版）》适合用作工商管理专业本科生与硕士生、管理科学与工程专业本科生与硕士生的物流和供应链管理课程教材，也可以作为企业供应链管理人员和咨询者的参考书。

Author Description

大卫·辛奇－利维（Davld Simchi-Levi）麻省理工学院工程系统专业教授、运筹学博士。在斯隆管理学院制造业领袖培训项目与总经理培训项目中教授物流与供应链管理课程。2000年被《供应链管理评论》杂志誉为“设计大师”。
菲利普·卡明斯基（Phillp Kaminsky）加州大学伯克利分校工业工程系副教授。曾在默克制药公司生产部以及供应链和生产管理领域从事咨询工作。
伊迪斯·辛奇－利维（Ednh Simchi-Levi） ILOG的子公司Logic Tools的创始人之一，并出任公司的运营副总裁。有着极为丰富的软件开发经验，并参与过大量的物流与供应链管理咨询项目。
季建华，教授、博士生导师。现任上海交通大学中美物流研究院常务副院长上海交通大学运营与物流管理研究中心主任。中国物流学会常务理事，中国现代化管理学会运作管理专业委员会副主任，上海物流学会副主任。长期从事运营与物流管理方面的教学与研究。近几年的主要研究方向是社会化的集成物流管理逆向物流管理和应急管理等。发表论文60多篇其中包括SCI、SSCI检索的论文多篇。现主持国家自然科学基金重点项目“应急运作管理和鲁棒计划”。主持完成了多项供应链，物流及大规模定制等领域的国家自然科学和教育部社科基金委重点项目参与了中国石油上海石化、国药集团等十余家大中型企业的横向咨询项目。

Catalogue

序言
前言
第1章供应链管理介绍
第2章库存管理和风险分担
第3章物流网络规划
第4章供应合同
第5章信息价值
第6章供应链整合
第7章配送战略
第8章战略联盟
第9章采购及外包战略
第10章全球物流与风险管理
第11章协调的产品和供应链设计
第12章顾客价值
第13章智能定价
第14章信息技术和业务流程
第15章技术标准

Book Abstract

Inventory Control Consider a retailer that maintains an inventory of a particular product. Since customer demand changes over time, the retailer can use only historical data to predict demand. The retailers objective is to decide at what point to reorder a new batch of the product, and how much to order so as to minimize inventory ordering and holding costs. More fundamentally, why should the retailer hold inventory in the first place？ Is it due to uncertainty in customer demand, uncertainty in the supply process, or some other reasons？ If it is due to uncertainty in customer demand, is there anything that can be done to reduce it？ What is the impact of the forecasting tool used to predict customer demand？ Should the retailer order more than, less than, or exactly the demand forecast？ And, finally, what inventory turnover ratio should be used？ Does it change from industry to industry？
Production Sourcing In many industries, there is a need to carefully balance transportation and manufacturing costs. In particular, reducing production costs typically implies that each manufacturing facility is responsible for a small set of products so that large batches are produced, hence reducing production costs. Unfortunately, this may lead to higher transportation costs.
Similarly, reducing transportation costs typically implies that each facility is flexible and has the ability to produce most or all products, but this leads to small batches and hence increases production costs. Finding the right balance between the two cost components is difficult but needs to be done monthly or quarterly.
Supply Contracts In traditional supply chain strategies, each party in the chain focuses on its own profit and hence makes decisions with little regard to their impact on other supply chain partners. Relationships between suppliers and buyers are established by means of supply contracts that specify pricing and volume discounts, delivery lead times, quality, returns, and so forth. The question, of course, is whether supply contracts also can be used to replace the traditional supply chain strategy with one that optimizes the entire supply chain performance. In particular, what is the impact of volume discount and revenue-sharing contracts on supply chain performance？ Are there pricing strategies that can be applied by suppliers to provide incentives for buyers to order more products while at the same time increasing the supplier profit？

Introduction

随着我国加入WTO，越来越多的国内企业参与到国际竞争中来，用国际上通用的语言思考、工作、交流的能力也越来越受到重视。这样一种能力也成为我国各类人才参与竞争的一种有效工具。国家教育机构、各类院校以及一些主要的教材出版单位一直在思考，如何顺应这一发展潮流，推动各层次人员通过学习来获取这种能力。双语教学就是这种背景下的一种尝试。
双语教学在我国主要指汉语和国际通用的英语教学。事实上，双语教学在我国教育界已经不是一个陌生的词汇了，以双语教学为主的科研课题也已列入国家“十五”规划的重点课题。但从另一方面来看，双语教学从其诞生的那天起就被包围在人们的赞成与反对声中。如今，依然是有人赞成有人反对，但不论是赞成居多还是反对占上，双语教学的规模和影响都在原有的基础上不断扩大，且呈大发展之势。一些率先进行双语教学的院校在实践中积累了经验，不断加以改进；一些待进入者也在模仿中学习，并静待时机成熟时加入这一行列。由于我国长期缺乏讲第二语言（包括英语）的环境，开展双语教学面临特殊的困难，因此，选用合适的教材就成为双语教学成功与否的一个重要问题。我们认为，双语教学从一开始就应该使用原版的各类学科的教材，而不是由本土教师自编的教材，从而可以避免中国式英语问题，保证语言的原汁原味。各院校除应执行国家颁布的教学大纲和课程标准外，还应根据双语教学的特点和需要，适当调整教学课时的设置，合理选择优秀的、合适的双语教材。
顺应这样一种大的教育发展趋势，中国人民大学出版社同众多国际知名的大出版公司，如麦格劳一希尔出版公司、培生教育出版公司等合作，面向大学本科生层次，遴选了一批国外最优秀的管理类原版教材，涉及专业基础课，人力资源管理、市场营销及国际化管理等专业方向课.并广泛听取有着丰富的双语一线教学经验的教师的建议和意见，对原版教材进行了适当的改编，删减了一些不适合我国国情和不适合教学的内容；另一方面，根据教育部对双语教学教材篇幅合理、定价低的要求，我们更是努力区别于目前市场上形形色色的各类英文版、英文影印版的大部头，将目标受众锁定在大学本科生层次。

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Jingdong book

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