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Jingdong book

淘宝网开店装修管理推广一册通(第3版)

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Jingdong book

淘宝网开店装修管理推广一册通(第3版)

Name: 淘宝网开店 装修 管理 推广 一册通(第3版)
Brand: Jingdong book
SKU: 3102019681
Price: 32.36 USD
Availability: OutOfStock

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一本就够：*新、齐*的网上开店实战宝典，详尽介绍淘宝开店的方方面面。

手机淘宝：帮助您玩转手机淘宝开店，轻松赚钱，引爆移动电商的财富时代。

*程图解：清晰直观的操作步骤，大量图片和照片参考，使您能够轻松上手。

真实案例：真实的开店成功案例，揭秘超级卖家的成功诀窍，让您少走弯路。

Content Description

《淘宝网开店装修管理推广一册通（第3版）》系统、*面地介绍了在淘宝网开店、经营和管理的基本方法和技巧。书中紧紧围绕“店铺开张——照片拍摄与处理——店铺特色装修——手机淘宝运营和管理——网店营销与推广——网店管理与售后服务”这条线索展开内容，其中既包括开店前的准备工作、开店的基本流程，也包括管理与经营网店的具体方法和技巧。

《淘宝网开店装修管理推广一册通（第3版）》语言简洁、条理清晰、特别适合想在网上开店创业的初学者*面了解店铺经营的各个细节。同时也适合已经开办了网店，想进一步掌握网店经营技巧的读者。另外，本书还可以作为众多高校或培训机构电子商务相关专业的参考用书。

Author Description

《淘宝网开店装修管理推广一册通（第3版）》由北京印刷学院葛存山老师编写，在本书编写的过程中，得到了淘宝多个部门小二的支持，给出了大量专业的建议。同时，本书也获得了多位淘宝大学讲师的帮助，他们贡献的大量心得，使得本书在编撰时获得多次的提炼。

Catalogue

第1章轻松做好开店准备1
1．1为什么要在网上开店2
1．2网上开店的方式4
1．3开店技巧与问答6
第2章寻找热卖的网店商品19
2．1网上卖什么东西最火20
2．2进货渠道大揭秘22
2．3农产品电商31
2．4开店技巧与问答32
第3章在淘宝注册，迈出开店第一步43
3．1注册成为淘宝会员44
3．2下载并安装淘宝工具软件51
3．3开通支付宝账户57
3．4开店技巧与问答61
第4章发布商品，申请淘宝网店铺70
4．1发布商品，准备开张71
4．2设置店铺76
4．3推荐优势商品85
4．4使用淘宝助理批量发布商品87
4．5开店技巧与问答94
第5章及时沟通买家，完成第一笔交易101
5．1使用千牛工作台与买家进行交流102
5．2回复信件和留言107
5．3用支付宝管理账目110
5．4开店技巧与问答115
第6章网上商品的基本拍摄方法123
6．1使用普通家用相机拍摄商品124
6．2在户外拍摄商品131
6．3在简易摄影棚中拍摄商品136
6．4AdobePhotoshop图像处理软件137
6．5后期处理辅助小软件138
6．6开店技巧与问答140
第7章照片的处理和美化147
7．1处理图片148
7．2美化图片150
7．3图片的特殊效果处理156
7．4快速抠取图像160
7．5轻松批量处理产品图片161
7．6开店技巧与问答164
第8章淘宝网店装修基础168
8．1前期准备169
8．2店铺装修必须注意的问题172
8．3图片空间173
8．4网店装修常用工具184
8．5开店技巧与问答186
第9章设计店铺装修素材193
9．1设置制作公告栏194
9．2设计具有视觉冲击力的店标197
9．3制作漂亮的宝贝分类按钮206
9．4制作宝贝描述模板214
9．5开店技巧与问答224
第10章淘宝旺铺的使用与装修227
10．1了解淘宝旺铺228
10．2制作旺铺的个性店招230
10．3设计精美个性化的淘宝旺铺促销区238
10．4开店技巧与问答249
第11章手机淘宝的运营与管理252
11．1什么是手机淘宝253
11．2下载与注册手机淘宝253
11．3手机店铺装修257
11．4提升手机淘宝转化率的方法267
11．5设置店铺宝箱，获取无线端流量270
11．6分享有礼274
11．7开店技巧与问答279
第12章SEO搜索排名与店铺优化281
12．1认识SEO282
12．2影响淘宝搜索排名的因素285
12．3宝贝标题优化292
12．4宝贝主图的优化297
12．5优化宝贝描述，让成交飞299
12．6实战技巧问答305
第13章宣传推广店铺，提高网店知名度311
13．1店内宣传技巧312
13．2在淘宝论坛中宣传店铺325
13．3运用免费网络资源宣传面面观332
13．4开店技巧与问答339
第14章精打细算，选择最佳物流降低成本349
14．1网上开店主要发货方式350
14．2商品的包装技巧352
14．3发平邮节省邮费的技巧358
14．4开店技巧与问答359
第15章完善的客户服务，打造皇冠店铺366
15．1网上与买家沟通的基本原则367
15．2售前服务——处理买家的疑虑有妙招370
15．3售后服务——成功留住顾客的方法378
15．4坦然面对顾客投诉386
15．5开店技巧与问答394
第16章培训优秀资深客服人员，做大网店的规模405
16．1客户服务的意义406
16．2客服需具备的知识407
16．3树立端正的态度408
16．4与买家沟通的基本技巧411
16．5调动员工积极性的有效手段413
16．6开店技巧与问答416
第17章淘宝开店误区426
17．1走出店铺装修误区427
17．2使用杀毒软件的禁忌429
17．3警惕利用中奖信息诈骗430
17．4发货时要注意哪些问题431
17．5不要进入不安全陌生链接，防止账号被盗432
17．6网上银行交易防骗技巧435
17．7店铺促销中常见的误区436
17．8淘宝宝贝标题优化经典误区438
17．9避开成交关键词误区439
17．10优惠券设置常见的误区440
17．11包邮设置中的误区442

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淘宝网开店 装修 管理 推广 一册通(第3版)

淘宝网开店装修管理推广一册通(第3版)