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工商管理经典译丛:管理信息系统(精要版·第9版)

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《工商管理经典译丛:管理信息系统(精要版·第9版)》开篇明确指出,“信息系统是管理者使用的一种重要工具,能够帮助企业实现卓越运营、开发新产品和提供新服务、提高决策水平以及取得竞争优势”。为了实现这些目标,《工商管理经典译丛:管理信息系统(精要版·第9版)》提供了一种从信息系统的三大组成元素——人员、组织、技术维度——来分析和解决问题的框架,同时提供了一种解决商业问题的四步骤方法,即:如何识别商业问题,如何设计可选的方案,如何选择正确的方案,以及最后如何实施该方案。
第9版对章节内容、图表和案例等进行了全面更新,在内容上更强调全球化,增加了跨国公司和非美国公司的案例,进一步阐述了如何在全球企业环境中使用信息系统。
《工商管理经典译丛:管理信息系统(精要版·第9版)》非常适合作为MBA以及相关专业的信息管理教材或企业培训教材,也可供所有对企业信息管理感兴趣的人士作参考用。
Author Description

肯尼思.C.劳东(Kenneth C. Laudon),美国纽约大学斯特恩商学院信息系统教授,先后获得斯坦福大学学士学位和哥伦比亚大学博士学位。出版有关电子商务、信息系统、绢织、社会等领域的著作12部,发表有关信息系统、隐私保护、道德和多媒体技术对社会、组织和管理产生影响的论文40多篇。
劳东教授目前致力于大规模信息系统和多媒体技术的规划与管理的研究。他曾获得美国国家自然科学基金的资助,进行美国社会保障局、联邦调查局和国税局的信息系统的演进的研究。他的研究主要集中于企业系统的实施、大型组织中与计算机相关的组织机构和职位的变化、管理意识形态的变董、公共政策的改变,以及知识型企业中的生严力变革。
劳东教授是美国国会认定的领域专家,曾仔美国国会技术认证委员会、总统办公室以及数个国会执行委员会的研究员和顾问。此外,他还是多家咨询公司的内部培训师和众多财富500强企业的信息系统规划与战略顾问。
劳东教授在纽约大学斯特恩商学院教授的课程有数字化企业的管理、信息技术与企业战略、职业责任(道德)以及电子商务与数字化市场。

简.P.劳东(Jane P. Laudon),先后获得巴纳德学院学士学位、哈佛大学硕士学位以及哥伦比亚大学博士学位,曾在哥伦比亚大学和纽约大学Stern商学院任教。
信息系统领域的管理咨询顾问,出版了多本著作。她的研究方向包括系统分析、数据管理、管理信息系统审计、软件评估以及指导商业专业人士如何设计和使用信息系统。

劳帼龄,上海财经大学信息管理与工程学院副教授,硕士生导师,上财IBM电子商务学科发展中心主任。国际信息系统学会会员,国际集成信息学会会员,中国信息系统学会会员,中国信息经济学会会员,国家职业技能鉴定电子商务专业委员会专家。
在国内外出版信息管理、电子商务、Excel企业管珲决策等相关著作、教材30多部,发表论文90多篇,完成我国政府、企业各类信息化及电子商务项目30多项。曾获得我国教育部IBM合作项目优秀教师奖,2007年被评为“中国首届电子商务名师”。
Catalogue

第Ⅰ篇 数字时代的信息系统
第1章 管理信息系统和职业发展
1.1 信息系统与现代商务
1.2 信息系统和信息技术的视角
1.3 理解信息系统:一种面向商业问题的解决方案
1.4 信息系统与你的职业
1.5 管理信息系统实践项目
第2章 全球电子商务与合作
2.1 企业的构成
2.2 商务信息系统的类型
2.3 团队合作系统
2.4 企业中的信息系统部门
2.5 管理信息系统实践项目
第3章 利用信息系统获得竞争优势
3.1 借助信息系统获得竞争优势
3.2 全球范围的竞争
3.3 质量和设计方面的竞争
3.4 业务流程方面的竞争
3.5 管理信息系统实践项目

第Ⅱ篇 信息技术基础设施
第4章 信息技术基础设施:硬件和软件
4.1 信息技术基础设施:计算机硬件
4.2 信息技术基础设施:计算机软件
4.3 软硬件管理技术
4.4 管理信息系统实践项目
第5章 商务智能基础:数据库与信息管理
5.1 运用数据库进行数据管理
5.2 数据库管理系统
5.3 使用数据库提高公司绩效和决策水平
5.4 数据资源管理
5.5 管理信息系统实践项目
第6章 通信、互联网与无线技术
6.1 当今商业世界的通信和网络
6.2 通信网络
6.3 全球互联网
6.4 无线革命
6.5 管理信息系统实践项目
第7章 信息系统安全
7.1 系统漏洞和滥用
7.2 安全和控制的商业价值
7.3 安全和控制框架的建立
7.4 保护信息资源的技术和工具
7.5 管理信息系统实践项目

第Ⅲ篇 数字时代的关键系统应用
第8章 实现卓越运营和亲近客户:企业应用
8.1 企业系统
8.2 供应链管理系统
8.3 客户关系管理系统
8.4 企业应用:新的机遇和挑战
8.5 管理信息系统实践项目
第9章 电子商务:数字化市场与数字化商品
9.1 电子商务和互联网
9.2 电子商务:业务与技术
9.3 移动数字平台和移动商务
9.4 电子商务网站的创建
9.5 管理信息系统实践项目
第10章 决策优化与知识管理
10.1 决策制定和信息系统
10.2 提供决策支持的系统
10.3 智能决策支持系统
10.4 知识管理系统
10.5 管理信息系统实践项目

第Ⅳ篇 开发和管理系统
术语表
Book Abstract

财务经理在规划、组织和实施信息系统战略方面起着非常重要的作用。财务经理直接与公司的董事会及高级经理共事,确保在信息系统上的投资能帮助公司达到既定目的,赢得更高的回报。信息系统和现代财务管理与金融服务实践之间的联系非常密切,所以很多主修财务金融专业的学生也辅修信息系统(反之亦然)。
那么,作为财务金融专业的学生,需要掌握什么样的信息系统技能呢?下面简要列示:
●软硬件和通信技术将会为财务经理及金融服务企业广泛应用,因此,对IT技术的未来发展应有所了解。当然也要了解财务软件及其设计要素,以确保公司能管理好公司的投资、现金以及风险,了解各种新的移动应用软件以管理财务报表。当一个新的交易系统出现时,金融服务企业及其经理需要了解系统是如何工作的,系统会给公司的业务带来怎样的改变。
●从面向全球和全国进行公司财务报告的角度了解企业级财务报表系统扮演的新角色。随着越来越多的交易在网上进行,财务金融专业的学生需要了解在线交易报告系统和对在线系统投资的管理。
市场营销
没有一个行业像营销和广告业那样,在过去的5年里经历了由技术带来的翻天覆地的变化。本章之前所讲的电子商务的蓬勃发展,说明人们已经把注意力转移到互联网上。所以,互联网广告是各类广告中增长最快的一种类型,2006年的收入达240亿美元。产品品牌的宣传以及与顾客的交流正以极快的速度转移到互联网上。
在美国劳动力市场上,一共提供了90万个营销、公关、销售和广告方面的经理职位。该行业的增长速度高于平均水平,预计到2016年,将新增16.2万个工作岗位,并有10万个退休空缺岗位。此外还有更庞大的非管理层岗位需求,其中260万个I作岗位是与市场营销相关的(如艺术、设计、娱乐、体育和媒体相关岗位),还有1590万个是销售员岗位。所以预计到2016年,合计将新增330万个新岗位。
……
Introduction

本书的目的是使商学院的学生深入了解公司是如何运用信息技术及系统实现企业目标的。信息系统是管理者使用的一种重要工具,能够帮助企业实现卓越运营、开发新产品和提供新服务、提高决策水平以及取得竞争优势。本书列出了企业信息系统应用中最新、最全面的观点。
如今,企业在招聘时往往会录用那些知道如何利用信息系统和信息技术来完成业绩的人员。不管你的专业是会计、金融、管理、运营管理、市场营销还是信息系统,本书提供的知识和信息在你的整个职业生涯中都将是有价值的。
第9版的新增内容
新的内容
所有的章首案例、章末案例和互动讨论案例都是全新的,各章内容、图表等也进行了更新,所有的资料都来自行业和管理信息系统研究的最新成果。
新的板块
●每章新增了两个管理决策问题;
●每章新增了使用开源协同工具的小组练习;
●新的在线学习跟踪,扩充书本之外的知识。
新的专题
●正在兴起的移动数字平台;
●协同系统和工具;
●云计算;
●基于云的软件服务和工具;
●Windows 7和移动操作系统;
……

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