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Jingdong book

金牌外贸业务员找客户 : 跨境电商时代开发客户的9种方法(第三版)

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金牌外贸业务员找客户 : 跨境电商时代开发客户的9种方法(第三版)

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畅销书《金牌外贸业务员》第三版火热来袭。
《金牌外贸业务员找客户——跨境电商时代开发客户的9种方法(第三版)》融合一线外贸高手的实战经验,从切实角度解决业务难题,干货满满。作者穷尽找客户的各种方法,既全面讲述了SNS、SEO、SEM等网络营销技巧,又教授了传统外贸找客户的新招数,如互联网时代的展会营销等。
21位金牌外贸业务员倾情打造,奉献给每一个外贸人
Content Description

近年来,中国外贸形势瞬息万变。随着“互联网+外贸”浪潮的来临,传统贸易模式革新,新贸易模式兴起,跨境电商平台的开发、利用已成为主流的贸易方式。
《金牌外贸业务员找客户:跨境电商时代开发客户的9种方法(第三版)》作者均来自中建材易单网外销团体,他们集结整理9种高效、实用的客户开发方法,助中国外贸人度过难关、开拓国际市场。其中既有新兴平台的营销技巧讲述,如邮件精准开发客户的方法,SNS、SEM、SEO实战的经验分享,各种数据的深度挖掘等,也有传统外贸方式升级后的2。0版本。
Catalogue

上篇网络营销不止是半壁江山
第一种方法巧用邮件营销找客户
第一节批量寻找客户工具(含关键词组合搭配技巧)
第二节精准找客户的方法
第三节EDM发送工具和技巧
本章小结
第二种方法一网打尽常见B2B平台营销技巧
第一节我的B2B平台淘金记
第二节阿里巴巴平台的使用
第三节易单网平台的使用
第四节其他B2B平台的使用
本章小结
第三种方法SNS营销,最时髦的营销技巧
第一节LinkedIn平台的精确使用
第二节Facebook的人脉挖掘
第三节Google+的外延寻找
第四节其他工具介绍
本章小结
第四种方法SEM营销,步步为赢
第一节揭开SEM营销的神秘面纱
第二节巧用搜索引擎提升外贸产品竞价排名
第三节效果数据监控
本章小结
第五种方法SEO,没有想象的那么难
第一节SEO知多少
第二节探秘SEO关键词
第三节SEO内容优化
本章小结
第六种方法大数据时代的极致挖掘
第一节海关数据搜索
第二节大数据驱动下的精准选品
第三节搜索客户公司的社交媒体
第四节搜索客户邮箱的更多思路
第五节品牌搜索法
第六节展会名录搜索法
第七节破解海外商业数据库资源找目标客户
本章小结

下篇传统外贸方式的新招数
第七种方法互联网时代的展会营销
第一节互联网+助力海外展会
第二节线上线下相结合打造新时代广交会
本章小结
第八种方法利用手头一切资源找客户
第一节如何通过朋友找客户
第二节从客户走向客户
第三节从竞争对手处找客户
第四节通过驻外经济商务参赞处找客户
第五节利用行业协会找客户
本章小结
第九种方法其他渠道营销
第一节通过黄页找客户
第二节通过商品找客户
第三节利用邓白氏找客户
本章小结
Introduction

时代瞬息万变,我们身处其中,切身感受着每一次变化带来的发展和进步,也迎接着随之而来的挑战与变革。世界各国之间的距离越来越小,贸易往来越来越频繁,外贸人就在这样不断变幻的全球环境中探寻着机遇。
加入WTO以来,我国外贸行业迎来了一轮快速增长,贸易自由化突破了原有壁垒和障碍,让贸易互动逐步走向深入;随后信息化的迅速发展和互联网、移动互联网的普及,使得传统商业模式从根本上发生了变革,电子商务的突飞猛进再造了传统产业流程,外贸行业也迎来了更加高效、便捷的跨境电商时代。
跨境电商平台将线下交易、支付、物流等流程电子化,逐步打造在线交易平台,通过服务、资源的整合有效打通上下游供应链,通过直接对接中小企业商户实现产业链的进一步缩短,提升商品销售利润空间。随着平台上大量工厂上线、B类买家成规模、中大额订单比例提升、大型服务商加入和移动用户量爆发,平台服务实现全面升级,平台承载能力更加强大,与之相匹配的线上营销推广体系变得不可或缺。
我们看到,外贸的每一个发展阶段各有其特点,而如何在全球范围内寻找客户却一直是这一行业历经各个发展阶段永恒不变的话题。
生活在网络互动的时代,贸易方式的转变使得原先繁琐的贸易流程借助网络可以即时完成——买家在线上构建产品体系,客户在线上寻找产品,双方的供需不再依赖于传统的贸易模式,基于互联网衍生的全新营销方式在寻找客户的过程中发挥着越来越重要的作用,这就是本书想要带给大家的一些不一样的东西。
在传统外贸模式下,业务员利用展会、人脉资源、海关数据、行业协会、驻外经济商务参赞处,甚至黄页、竞争对手、商品细节等方面寻找客户。如今在“互联网+外贸”的大趋势下,跨境电商平台正成为主流贸易方式,如何通过网络渠道来获取客户青睐成为外贸人需要认真思考的新问题。在本书主要章节我们将一一对这些全新的营销推广方式进行深入解析,同时也会在最后几章中,通过互联网思维重塑用传统外贸方法寻找客户的思路,寻找新视角。
这本书的写作源于中建材国贸易单网外贸业务员和营销推广团队的实战经历,里面所述的每一种方法都经过无数次实践检验,并确实取得了良好的效果:如邮件营销中关于电子邮件发送工具和发送技巧的深入剖析,B2B平台营销中关于各主流平台的全面分析,SNS营销中对于每一个步骤的详细解析,SEM营销中对于精准定位的细致讲述,SEO营销中对于关键词的微妙把握,以及大数据章节中对大数据驱动下的选品演练……如此种种,不一而足,我们怀着帮助更多外贸人更好地找到有效客户的初心来写作这样一本书,试图让读到它的朋友们读出新意,读出思路。

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