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Jingdong book

突围：全球化B2B企业新蓝图

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Jingdong book

突围：全球化B2B企业新蓝图

Name: 突围：全球化B2B企业新蓝图
Brand: Jingdong book
SKU: 3118180571
Price: 25.46 USD
Availability: OutOfStock

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Content Description

《突围：全球化B2B企业新蓝图》着重讨论了当今的变化以及可供选择的应对战略，它的关注焦点在B2B市场中竞争结构的全球性变革、西方企业的竞争战略以及如何应对这一系列变化。本书的陈述不仅仅基于作者的观点，它们是作者与那些剖析自己所在企业并愿意分享他们看法的相关经理人讨论后的产物。过去三年中，通过100多个深度访谈，作者本人完成了本书的写作，这之中的许多讨论特别有深度，并对本书所呈现的观点产生了深远影响。

Catalogue

第一章新的竞争
上海振华港口机械公司
德国制造
逐渐逝去的工业
学术标准和实践意义
技术的魅力

第二章战争论与战略论
从钱德勒到波特和金
先进优质产品
新的战略挑战
解决困境的方法

第三章经济型技术
西门子CerbetlusECO
和B2C企业的类比
旧技术
限制功能的优质产品
节俭工程
差异化的困难之处
走出服务陷阱的出路
兰博基尼的销售人员为斯柯达服务？
品牌争夺战
纯粹的低成本
全球化的应对战略

第四章全面服务解决方案
福伊特造纸机公司
服务带来的增长机会
全面服务解决方案的特点
知识作为业务的基础
客户亦同僚
客户的信任
销售的终结
对人力资源的高要求
作为宣传员的雇员
不明智的赠品和灵活的定价
独立与竞争优势
第五章发展前景
理念前景
市场前景
公司前景
政治前景
扩展阅读

Book Abstract

学术标准和实践意义
本书的目的在于提供更多关于全球战略实务最新发展的看法，因此，我们将涉及机械和设备制造领域中成功以及不太成功的例子，并对他们进行系统化分析，进而把它们与理论知识进行比较。即使本书展现了因果联系并提供了实际的建议，这些也不该被误认为是永恒的法则，这里你找不到七大黄金战略原则或者战略成功五步法，这是基于一种假设，即在战略方面没有永恒的规则
·其有效性已被充分证明
·其普遍性适用性使它适用于大量公司
·其与实践的紧密相关性为公司经理提供了解决公司中具体
问题的方法。
在这方面，下面的解释与许多管理畅销书籍是不同的，例如托马斯·彼得斯和罗伯特·沃特曼的《追求卓越》以及吉姆·柯林斯的《从优秀到卓越》，这些作者声称他们的说法通常是有效的，并可采用实证方法验证，他们的模式是：首先，利用资本市场的成功因素找到成功的公司；接着，询问管理层企业成功的秘诀；最后，通过对大量企业的研究调查，筛选出答案中的共同之处，并得出普遍适用的结论。
然而，使用这种方式最先遇到的问题就是——如何选择样本，因为人们仅仅可以知道一些成功企业的案例，却不知道它们区别于普通企业的特别之处。这就像仅仅采访金牌得主，询问他们的训练日程，他们仅仅回答他们训练了多少，而不是告诉我们他们与其他选手有何差别。
即使我们对成功企业和普通企业的管理层都进行了研究调查——例如尼汀·诺亚、布鲁斯·罗宾森和威廉姆·乔伊斯在《什么对企业真正有效》一书中所描述的，因果关系或是独立和非独立变量之间的关系通常是不明显的。例如研究表明，成功的公司有许多优秀的熟练工，而普通公司没有，但这种联系不足以证明熟练工本身就能使企业成功，这不仅仅是由于企业成功是受到各种因素的综合影响，分析单个因素的作用十分困难，同时影响的方向也可能相反，应该说，正是由于企业的成功经营，才吸引来了熟练工。
这样的结果会产生另一个问题，即在采访管理者时，我们经常会面对所谓的光环效应，就是说由于评价中一些特别抢眼的元素盖过了其他元素，使我们产生了偏见和误解。这里我们举一个简单的例子：我们被某人吸引其实只是因为他长相英俊。这种现象是有一定影响的，例如企业的财务运转良好会使我们忽略了许多其他的因素，也就是说，如果一个企业获得了非凡的经济效益，人们很容易认为这是因为管理者所作出的决策都是正确的，而忽略了人力资源管理、竞争策略的选择以及客户服务。
特别要指出的是，我们做决策的过程也适用这一理论，这就像一个足球先锋即使在一场比赛中犯尽了所有错误，但一旦他进了三个球，他就认为自己表现完美无缺。关于光环效应，罗森维在2007年写到：……八个其他的商业错觉蒙蔽了管理者并使许多研究调查的结果存在漏洞。
如果你想尽可能使你的观点普遍适用，那么问题的有效性就失去了意义。如果在对大量的企业进行了综合分析后，阿福希德·马库斯在《大赢家与大输家》一书中得出了这样的结论：企业必须紧跟市场变化的速度，这一说法显然是正确的。
……

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Jingdong book

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