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Jingdong book

创意猎手：如何找到最棒的创意并付诸实践

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Jingdong book

创意猎手：如何找到最棒的创意并付诸实践

Name: 创意猎手：如何找到最棒的创意并付诸实践
Brand: Jingdong book
SKU: 3102016691
Price: 23.49 USD
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《创意猎手：如何找到最棒的创意并付诸实践》提供了发现商业创意的相关方法，比如如何去提升自己寻找商机的能力、如何去寻找好点子并最终达到你的目的；同时，提供了一些实用的方法让读者把发现亮点作为生活中的一种习惯。
《创意猎手：如何找到最棒的创意并付诸实践》还涵盖一些成功案例的小故事，包括巴菲特、迪斯尼、玫琳凯公司、皮克斯动画工厂等。

Content Description

《创意猎手：如何找到最棒的创意并付诸实践》一书的作者认为好的商业构想和创意并不仅仅依靠天分，也不是只有聪明人才能发现。好创意往往是由习惯寻找它们的人来挖掘的，它们在任何时候任何情况都有可能出现。人们常常掉进一个死循环，就是仅关注他们认为有价值的东西。但其实真正的“点子”猎手明白，好点子往往不会出现在寻常的地方。
两位作者举了很多创意猎手的例子，包括托马斯·爱迪生、玫琳凯·艾施、沃尔特·迪斯尼、沃伦·巴菲特、苹果公司的菲尔·席勒，以及推特、皮克斯动画工作室和波士顿啤酒公司的领导人。这些人的一些特征，体现出了猎取创意的四项原则（感兴趣、多样化、训练有素和灵活性）。他们也知道自己的使命，即他们个人的职业任务，同时也是使命至关重要的原因。他们不会让组织、工作、行业或者职业来阻碍创意的猎取。他们也深知周围的世界与他们的计划和项目是如何紧密联系的。

Author Description

安迪·博因顿，波士顿大学卡罗尔管理学院的系主任。他在瑞士洛桑国际管理发展学院担任战略领导力教授一职，期间他创立了该学院广受好评的“全球管理人员工商管理硕士项目”。
比尔·费希尔，瑞士洛桑国际管理发展学院的一名教授。此前他曾任中国上海中欧国际工商学院的校长及系主任一职，该所学校是欧盟及中国政府合办的学校。
威廉·博尔，一名记者，也是波士顿大学温斯顿领导力与伦理学中心的研究人员。

译者简介：
秦其伦，本书译者，北京外国语大学研究生毕业，长期从事英文翻译工作，曾在美国Fryeburg Academy任教，担任对外汉语教师的工作。

Comments

“人类是通过发现新创意而不断进步的，但将已经存在的创意重新定位也同样重要。博因顿和费希尔展现了我们每个人该怎样更好地掌握这一技巧，发现并重新利用现有的创意。”
——保罗·罗默，斯坦福经济政策研究学院高级研究员

“‘猎取’是一个恰当的比喻。创意是无处不在的。猎取创意的难点在于知道创意在哪里并如何获取它们。博因顿和费希尔告诉了我们该怎么做。”
——罗兰·萨金特，史泰博公司总裁、首席执行官

“《创意猎手》是出类拔萃的。书中讨论了好奇心、灵活性，以及如何不断地猎取创意。如果你想在每天更有效地进行竞争与合作，就必须读读这本书。”
——格雷格·布朗，摩托罗拉解决方案公司总裁、首席执行官

“这本书颠覆了一些长久以来的关于只能‘创意者’才能想出创意的神话，展现了创意真正需要的不是超凡的创造力或者智商，而是好奇心——不是先天的才能，而是一种每天都要寻求创意的真实需要。《创意猎手》将会有助于改变你和你公司的运营方式。”
——杰伊·胡利，道富银行董事会主席、总裁、首席执行官

“《创意猎手》不仅是一本有意思的读物，还提供一套可操作的方法，使得任何人或者任何企业都能够学会掌控创意的力量，踏上成功之路。”
——劳拉·J·森，BJ批发俱乐部总裁、首席执行官

“博因顿和费希尔提供了很有效很实用的建议，帮助实现组织内的创意流转。这本书将会成为任何想要实现企业优异表现的组织领导者的必选读物。”
——迈克尔·D·怀特，直播电视公司董事会主席、首席执行官

“观察、咨询问题、充满好奇心、敢于在团队对话中提出奇特的创意寻求改善。这些都是保证我们在创意的世界里耳聪目明、没有盲点的方法。做一个创意猎手吧！”
——唐·布赫那，苏尔寿公司首席执行官

Catalogue

前言：为什么要寻找创意
引言：并不需要非常出色
第一章了解你的使命
第二章不光自己有意思，还要对外界感兴趣
创意案例一：把一天中最好的时光留给自己
第三章多样化猎取
创意案例二：I型和T型
第四章成为熟练的猎手
创意案例三：构建创意组合
第五章创意流至关重要
创意案例四：各就各位、预备、启动
第六章创建美妙的对话
尾声梭罗和创意四原则评估

Book Abstract

在与史泰博（Staples）的总裁和首席执行官罗兰·L.萨金特（Roland L.Sargent）对话时，安迪询问了把创意归档、避免遗忘的重要性，萨金特立即回答道：“我并不会把创意归档。我一直带着呢。”说话间，这位史泰博的首脑拿出了一个厚厚的文件夹，放着各种创意记录，都是与他正在处理的非常重要的问题以及准备深入挖掘的发展机会相关的。任何时候，那个文件夹都可能装着一篇《华尔街日报》上的剪报，一条在飞机上写给自己的笔记，一份幻灯片演讲的副本，或者其他有用的材料。“我随身带着。一直都带着，”他说道。
那就是一个技术箱。它与一般文件夹的不同之处不在于所装的东西，而在于使用的方式。它必须是近在手边的（对萨金特而言，它是真的就拿在手里），时刻准备存放新的创意。
作为创意组合的一部分，你所收集的创意必须定期进行回顾。每过一段时间，安排几个小时来重温所有的创意。阅读、触摸，然后思考。你可能会发现一项创意的新用处，或者看到一些之前忽略的联系，也有可能你会发现有些创意已经不再适合你的使命。丢弃这些创意，为你今天正在猎取的创意留出空间。
……

Introduction

创意关系重大。我们可以大谈特谈诸如微型芯片和大规模生产这样的惊人创意，但是我们最喜欢的一个案例之一，却不是那么有名：咖啡杯盖。
很多人早就忘了以往他们在咖啡店点完拿铁或者加浓咖啡后的习惯行为了。直到最近以前，顾客们还经常需要在柜台上翻找大小合适的杯盖，因为如果他们拿的是大杯咖啡，中号的盖子是没法用的。万能杯盖的出现改变了这一切。只需要对一次性咖啡杯的杯口设计做一些改动，便能使用这一创意产品。
这只是一个小小的发明，算不上当今的谈资。但是斯坦福大学（Stanford University）的一位经济学家保罗?罗默（Paul Romer）却很欣赏这些小发明。罗默在接受采访时说道：“咖啡杯造型的细微改变，意味着在店主布置咖啡店和准备咖啡杯，以及顾客取咖啡离开的时候，都能节省一点时间”，解释了这一创新是如何让商家和他们的顾客都深受感动的。他指出，在过去的一个世纪里，正是这千千万万个小发明，与一些伟大的创新一起，提高了我们的生活质量。
各种创意的价值还有更深一层含义，这层含义与物品和创意之间，或是单纯物体和创意行为之间的深刻差异有关。萧伯纳（George Bernard Shaw）阐释了这一差异。“如果我们各自有一个苹果然后互相交换，那么我们还是各自只有一个苹果”，他写道，“但是我们各自有一个创意然后互相交换的话，我们每个人就都有两个创意了。”你手里的苹果依旧还是个苹果（除非被咬了一口），但是你做苹果酥的配方（这就是个创意）就可以让很多人用上很多次。
让我们回到咖啡店里：纸杯是一件物品，人们一般只用一次就把它扔进垃圾回收箱了。杯盖也是一件物品，然而让一个杯盖能盖住大中小所有型号杯子的见解，却不是一件物品了。这是一个创意，是一个能让全世界的咖啡店主和经济反复使用的一个创意。

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