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Jingdong book

无条件增长:必然增长的十大规律

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无条件增长:必然增长的十大规律

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1、这是一套商学院的浓缩EMBA,也是作者跨越七大行业管理经验的总结。书中的理论经过了13万名企业家、7万多家企业的实践检验,满载好评。

2、书中大量鲜活的案例配以口诀式的经营策略,向企业管理者呈现了当下直白的赢利方法,帮助企业在经营决策中稳操胜券。

3、作者开诚布公的将如何在商海中的“避雷”的经验分享给了所有读者,深深戳中国内企业的经营痛点,并为这些企业提供了实现稳步增长的行动指南。

Content Description

近年来,创业已经逐渐形成了一种趋势,每天都有新的企业应运而生,但在激烈的市场竞争下,如何突破利润的增长瓶颈,成了许多企业管理者亟待解决的痛点。
为了帮助企业解决燃眉之急,作者开门见山地指出了企业经营管理中普遍存在的致命问题,即缺乏核心竞争力、产品同质化严重、经营成本过高、骨干人才短缺、管理水平低下。针对这些问题,作者以自己多年来的实践经验作为行动导向,揭示了固有经营模式中存在的“隐藏”陷阱,比如为什么盈利也是破产的征兆;为什么对手的价格战可能是虚招;为什么你认定的大客户只能带来微薄的利润等。从企业的战略设计、产品研发、人才战略、用户战略、预算管理、绩效机制、创新模式等十大板块,作者事无巨细地将“增长”的智慧娓娓道来,总结出了企业实现“必然增长”的十大规律。
Author Description

李践
行动教育集团董事长兼CEO、实战派管理专家、中国“新赢利模式之父”。原TOM户外传媒集团总裁、风驰传媒创始人、中国跆拳道运动发起人,曾获香港“紫荆花杯”杰出企业家成就奖。
2004年,李践开设了“赢利模式”课程,至今已成功举办300余期。行动教育在他的带领下已成为国内企业管理教育机构的领军品牌。创业30多年来,李践始终秉持实效落地的教育理念,著有《高效人士的五项管理》《定价定天下》《砍掉成本》等具有深远影响的作品,累计销量突破15万册。

黄强
行动教育集团营销副总裁、“赢利模式”课程总教练、“无条件增长”总裁班课程的首席导师,长期专注于研究中国民营企业的增长规律,帮助企业解决不同时期的增长问题,具有12年的企业管理实战经验。
2007年,黄强加入行动教育集团,仅用7个月便从一线员工升任公司营销总监,次年其所带领的团队人均业绩位列集团*。2016年,黄强出任行动教育营销副总裁,分管30多家子公司,开创了企业“无条件增长”新模式,成为业界的口碑典范。

Comments

刘东华 正和岛创始人兼首席架构师
曾有人说,“理论和实践中间隔着一个太平洋”,李践先生所做的就是“跨洋工程”,这也是正和岛正在努力解决的重要问题。这本书理念超前,是李践先生33年来在企业管理生涯中的实战经验总结,书中观点直击企业经营管理的痛点,希望这本书能帮助大家有效跨越企业管理的太平洋,顺利抵达理想的彼岸。

卫哲 嘉御基金合伙创始人兼董事长、前阿里巴巴集团执行副总裁
无条件增长,就是不为增长停滞找借口,只为持续增长找理由!我们不要把不增长归咎于中美贸易战、行业大环境、国家宏观调控等外部原因,而是要根据企业的规模、发展阶段,以及行业和企业自身的特点,选取适合自身发展的方法,只要将其中一种做到*,就能“一招鲜,吃遍天”!

叶国富 名创优品全球联合创始人,《名创优品没有秘密》作者
成功企业所遵循的规律大体是相同的,而且这些规律本身并不复杂,复杂的是如何将这些规律做到*。李践老师是企业经营管理的高手,他讲自己所做,做自己所讲。如果把这本书所讲述的“企业增长的十大规律”灵活运用于经营管理中,将会给你的企业带来意想不到的收获。

杜中兵 巴奴毛肚火锅创始人
服务不是巴奴的特色,毛肚和菌汤才是,巴奴一直坚守产品为王的准则,这是对这本书所讲的产品研发的“钻井”规律的实践。企业只有以十倍的力量去做一个产品,才有机会造就爆品。你想了解爆品背后隐藏的逻辑是什么吗?开卷有益,推荐你认真研读这本书。

杰·亚伯拉罕 世界知名行销大师、亚伯拉罕集团创始人
这本书聚焦于强有力的、可预测的、高产的策略,以帮助我们获得持久的成功。李践先生是一位受人尊重、值得信任的企业顾问,他为中国很多企业家的商业之路保驾护航。拥有这本书,就等于拥有了个人的管理咨询顾问。

饶新羽 马来西亚理财集团 A PLUS BOSS 创始人兼总裁,行动教育马来西亚·新加坡国际校友会会长
李践老师的管理智慧和经验帮助了超过15万位民营企业家,其中马来西亚多位企业家也因受到李践老师的指导,成为行业龙头。李践老师把企业实现无条件增长的重要规律、方法、工具深入浅出地呈现在书中。让我们一起用这本书中的理念去实现企业的无条件增长,这将是对李践老师无私付出的回馈。

Catalogue

序 言 大道至简:顶尖高手的顶级思维
前 言 增长之道,一以贯之
*章 战略设计——成为*的“唯一”规律
十银不敌一金
差异化生存之道
三元法则:用户、对手与自己
“一致性”法则
第二章 产品研发——1米宽、10 000米深的“钻井”规律
产品就是战略
以十倍力量,做一件产品
打造尖刀产品的四个“1”工程
六品法则——爆品背后的完美逻辑
第三章 人才战略——从“1 到1 000”的人才复制规律
人才思维:先重人、后重事
人才的复制速度决定了企业的发展速度
第四章 用户战略——锁定终身用户的“大鲸”规律
用户细分:选对鱼塘,事半功倍
用户分类:钓对大鱼,绰绰有余
将普通用户变成终身用户
第五章 预算管理——先算后做的“一张表”规律
开门三件事与搭班子
天罗地网,神仙难挡
第六章 绩效机制——激活绩效的“飞轮”规律
没有“利”“害”,千奇百怪
“绩效飞轮”:激活人性的绩效系统
第七章 市场营销——定价定天下的“1P”规律
定价就是“牛魔王”
定价定天下
第八章 财务管理——总揽全盘的“现金流”规律
现金流是血液,利润是造血
现金流断裂“七宗罪”
大成本管控:让现金流充足循环
第九章 模式创新——构建“杀手级”商业模式 195
重伤的传统行业
互联网:信息技术、通信技术与大数据技术
重构“杀手级”商业模式
第十章 资本杠杆——股东价值*大化的资本规律
挣钱不如赚钱,赚钱不如生钱
融资:企业家*能力
结 语
Book Abstract

增长之道,一以贯之
增长,作为企业经营者的目标,其重要性是不言而喻的。可以说,企业的发展、员工的福利、股东的价值*大化、社会的进步,以及国家的强盛都有其增长之道。
尽管如此,中国广大民营企业的现状却是:增长始终无法摆脱盲目性、偶然性。很多时候,我们的企业家并不清楚自己的企业究竟赢在哪里,又输在何处。这样的经营管理是缺少章法的,其*大的弊病就是企业的增长无法从偶然走向必然,实现“无条件增长”。
本书的核心主题就是探讨企业如何才能实现“无条件增长”。围绕这一主题,首先我们要明确“无条件增长”并不是说企业的增长不依赖任何条件,而是说企业的高层在经营管理上掌握了清晰且符合商业逻辑的规律和方法之后,其增长将是一件必然之事。本书就详细地阐述了这些规律和方法。同时,我们揭示了一个问题的答案:企业实现无条件增长究竟靠什么?对于这个问题,我们的回答是:增长之道,一以贯之。
在我们看来,一家企业的经营、管理无论有多复杂,其核心就是十大板块:战略设计、产品研发、人才战略、用户战略、预算管理、绩效机制、市场营销、财务管理、模式创新和资本杠杆。每个板块都各自蕴含着一个核心规律,我们将其称为无条件增长的十大规律。
具体来说,在*章,我们提出了帮助企业成为*的“唯一”规律,其核心内容是企业必须在价值创新战略和成本领先战略这两者之间选择一条适合自己的差异化发展道路;在第二章,我们分析了1米宽、10 000米深的“钻井”规律,主要讲述企业该如何专注于产品研发,打造超出用户期望的爆品;在第三章,我们揭示了“从1到1 000”的人才复制规律,其关键内容是让企业通过建立企业大学,打造属于自己的人才生产线;在第四章,我们阐述了企业在用户战略上如何开发和维护大客户;在第五章,我们明确了企业在预算管理中“先算后做”与数据思维的重要性,并详细阐述了提升预算管控能力的方法;在第六章,我们从人性的角度出发,探讨了激活绩效的“飞轮”规律;在第七章,我们将带领读者跳出传统营销学的思路,学习产品定价的“四定法则”;在第八章,我们将阐释总揽企业经营管理的“现金流”规律;在第九章,我们结合互联网平台的发展优势,提出了构建“杀手级”商业模式的方法,为传统企业在实现商业模式的转型过程中提供了实操方案;在第十章,通过对比商业思维、股权思维和资本思维在商业实践中的差别,我们阐述了助力股东价值*大化的资本规律。
贯穿企业增长之道的,就是这十大规律。正所谓“大道至简”,企业实现无条件增长并没有那么复杂,它依靠的就是这十大规律及其所蕴含的方法。我们要做的就是深入掌握并灵活运用它们。也唯有如此,企业的经营管理才能变得更加简单、清晰与高效,企业也才能在成为行业*的道路上走得顺风顺水!

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