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我用这几句英文在全世界做生意

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我用这几句英文在全世界做生意

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30个用英语做生意的必杀技 赢得客户
1200句做生意必会英语会话 赚遍全球
在全世界做生意的随身书,用英文和客户建立关系,展现销售技巧,维持良好关系,让客户百分百满意。
英语口语再烂,听力再差,基础再不好!那又能怎样?只要学会这几句,在全世界做生意,Soeasy!
Content Description

我用这几句英文在全世界做生意
Doing business all over the word……
就算英文不够好,也能用最简单的英文名,赚遍全世界!
用英文做生意的3大步骤:
Chapter1:建立关系,让客户喜欢你(Building Relationships)
(与客户聊天建立感情;打电话的基本礼仪;接待远道而来的贵宾。)
Chapter2:展现销售技巧,让客户买单(Showing Sales Skills)
(营销高手就是这样介绍产品;借钱谈判有技巧)
Chapter3:维持良好关系,让客户忘不了你(Maintaining Relationships with Customers)
(妥善处理客户抱怨;让客户百分百满意)
Author Description

Dr.Jason,美国华盛顿大学教研所硕士。
从小热爱英文,2005年赴美深造,目前定居美国。
在美担任华人英语家教,致力编写创新实用的教材。教学方法生动活泼,广受学生的喜爱,并得到「Dr.Jason」的称呼。
不断研发有趣、创新的英文学习法,希望能以多元活泼的学习元素帮助读者学好英文。
着有《图解英语介系词大全》《图解英语会话大全》《我的第一本英文行事历》(懒鬼子英日语)。

Comments

★认真打拼的司机大哥
好几次在台北街头看到金发美女向我招手,因为我不敢说英文,只好忍痛装作没看到,从她们面前飞速驶去,其实心中在滴血呀!
前阵子,和侄女聊起这件事,她居然鼓励我说,不会英文没关系,只要背一两句类似“How are you?”、“Thank you!”这样的问候语就可以了, 而且老外通常都有办法告诉司机他们要去的地方。后来有一天,我鼓起勇气载了一位美国大婶,原来真的可以沟通。
《我用这几句英文在全世界做生意》应该是为我们量身订做的吧!看到这本书,又激起我的决心,想再多学几句英文,例如:接机、介绍台湾等等,就有更多话题可以和客人聊了。希望看完这本书后,我能在车上贴着“I speak English”!
——王大哥︱ 35 岁,计程车司机
不得不学英文的老板娘

★两年前开了一间小店,生意一直不错,谢谢亲友的支持和老客人捧场。不过最近竞争实在太激烈了,所以我决定要多开发新货源,不定期去日、韩,甚至欧美地区批货,添购各类独特又有设计感的衣服和饰品。
不过,我最大的困扰就是英文不好,每次都得拜托朋友和我一起出差, 帮我问路,向店家询价、杀价,真是不好意思。
其实蛮想学英文的,只是抽不出时间去上课。试读了《我用这几句英文在全世界做生意》之后,觉得很有帮助,应该可以试着靠自己出国批货。另外,如果有外国客人来店里,我也知道该怎么招呼他们啦!
——Maggie ︱ 33 岁,服装店老板娘
有理想有抱负的小飞侠

★我是小飞侠,因为姓潘名彼得,也因为我干劲十足、业绩常红,像小飞侠一样有活力。老板和同事都很喜欢我。我妈说,如果我学好英文就无敌了。
很高兴可以试读这本书,它正符合我的需要,看起来蛮简单的,但是该有的都有,像是和客户打招呼、带客户出去玩,还有最重要的销售语言技巧,都可以学到。有了这本书,相信我很快就能成为真正的Top Sales。
——Peter Pan ︱ 27 岁,汽车销售员
Catalogue

Chapter 1 |
建立关系,让客户喜欢你
Building Relationships
Unit 1 ︱与客户聊天建立感情 Killing Time with Customers
状况1 令人印象深刻的自我介绍Impressive Self-Introduction
状况2 嘘寒问暖表示关心Expressing Concern
状况3 多多赞美,让客户开心Praising Customers
状况4 分析市场情报,赢得客户信任Market Intelligence Analysis
Unit 2 ︱打电话的基本礼仪 Essential Telephone Etiquette
状况5 接到老外的来电别紧张Receiving a Call from a Foreigner
状况6 请对方留言,稍后回电Leaving a Message
状况7 打电话给大客户要有礼貌Calling to a VIP Customer
状况8 打错电话就要道歉Misdialing a Number
Unit 3 ︱接待远道而来的贵宾
Receiving the Distinguished Guests
状况9 预约见面其实很简单Making an Appointment
状况10 到机场接机要注意细节Picking up at the Airport
状况11 当个尽责的一日导游A Dedicated One-Day Tour Guide
状况12 招待贵宾吃大餐Treating Guests with a Big Meal
状况13 陪客户选购纪念品Buying Souvenirs
Chapter 2 |
展现销售技巧,让客户买单
Showing Sales Skills
Unit 1 ︱营销高手就是这样介绍产品
Becoming a Marketing Expert
状况14 靠功能取胜的务实营销Functional Marketing
状况15 把对方捧上天的营销法Pleasing Your Customers
状况16 让对方不买不行的营销法Persuading Customers to Buy
状况17 虚张声势的营销法The Bluff Marketing Methods
Unit 2 ︱价钱谈判有技巧Price Negotiations
状况18 杀价与还价,谈个好价格Bargaining the Price
状况19 签合约要注意细节Signing Contracts
状况20 确认订单和出货事宜 Confirmation of Order and Delivery Issues
状况21 确认付款事宜Confirmation of Payment
Chapter 3 |
维持良好关系,让客户忘不了你
Maintaining Relationships with Customers
Unit 1 ︱妥善处理顾客投诉Handling Customer Complaints
状况22 投诉食物品质Complaining about Food
状况23 要求退换货Returns and Exchanges
状况24 投诉货物迟交Complaining about Shipping Delays
状况25 要求产品维修Product Maintenance
状况26 提出索赔与处理赔偿Making/Settling a Claim
Unit 2 ︱让客户百分百满意
Keeping Your Customers 100-Percent Satisfied
状况27 询问客户满意度Asking for Customer Satisfaction
状况28 与客户保持联络Keeping in Touch with Customers
状况29 逢年过节要送上祝福Holiday Greetings
状况30 客户有喜别忘道贺Congratulations
Introduction

《我用这几句英文在全世界做生意》是写给英文不好,但必须用英文做生意的朋友的。我和Jenny 为了这本书,做了很多市场调查。首先是询问身边不会英文的亲朋好友, 在工作中有哪些情况需要用到英文。
搜集各方资讯后,拟定初稿,请亲友团再次试读。没想到,他们觉得有些内容太难了,并不实用。他们一再强调,只要最基本的、可以救急的就行了,例如:和外国来的贵宾一起用餐时能聊什么,和外国人通电话该怎么说,怎么用英文杀价,如何处理老外的顾客投诉……于是,我们再次调整方向,锁定“与客户建立关系”“展现销售技巧”以及“让客户忘不了你”这三大主题,终于得到亲友团的肯定。谢谢所有参与试读并分享亲身经历的好朋友!
教英文这么多年,我始终觉得敢讲最重要。在这个国际化的时代,遇到外国人根本不算新鲜事。饭店服务生、餐厅老板、计程车司机,只要敢用英文和老外沟通,必能展现服务热忱、提高服务品质 ;公司职员或业务员,如果敢用英文和外国客户建立关系,进而顺利合作,升职加薪绝对没问题。无论你是哪种人,相信这本书都能帮得上忙,在你需要开口说英文时助你一臂之力。因为只要学会书中的这几句,基本沟通就没问题啦!
最后,和你分享一个小秘密,就是“听MP3 练发音”。跟着外国老师一起大声读,模仿老师的发音。虽然你只会1,200 句,可是每句都可以说得标准,对自己必定更有信心。没错,其实“自信”才是用英文做生意的成功秘诀。
Dr. Jason 2013.05

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