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Jingdong book

史玉柱的财富传奇

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Jingdong book

史玉柱的财富传奇

Name: 史玉柱的财富传奇
Brand: Jingdong book
SKU: 3107017021
Price: 25.58 USD
Availability: OutOfStock

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不断陷入诋毁旋中的刀客，出其不意，一刀砍下半壁江山；马云：执著于电子商务的江湖剑客，以巧取胜，四两拨千斤。中国电子商务之父马云：剑锋所指所向披靡。他从小身形瘦小，习武爱打架，两次高考落榜。他曾是大学英语老师，一个电脑盲，却因一个偶然的机会接触了互联网，从此辞职下海，创办了中国第一个商业网站“中国黄页”。他缔造的电子商务帝国成为全球神话。他被认为最有可能成为中国的比尔·盖茨。

Catalogue

前言
第一章财智启蒙：前商业时期的财富逻辑
1 沉浸在故事书中的少年
2 梦想之旅和带给他成长的书
3 少年时的数学梦
4 无与伦比的电脑天赋

第二章创业豪言：如果下海失败，我就去跳海了
1 初涉商海：深圳寻梦
2 与电脑商的君子协定
3 首战告捷：赢得第一桶金
4 产品的更新换代
5 感情失意：曲终人散
6 盲目的拓展渠道

第三章财富传奇：做中国的IBM
1 巨人公司的诞生
2 珠海市政府的“厚礼”
3 巨人的辉煌时刻
4 侵权事件后的思考

第四章浮华背后：管理上的成与败
1 自用还是商用
2 管理改革的失败
3 军事化管理的成与败
4 IT行业发展受阻
5 寻求多元化之路

第五章壮志凌云：让一亿人先聪明起来
1 “脑黄金”的问世
2 “脑黄金”遍地生金
3 广告冲击风波
4 史玉柱的雄心壮志
5 巨人的滑铁卢

第六章大厦将倾：成也媒体财也媒体
1 “秋季战役”黯然落幕
2 “巨不肥”会战
3 内忧外患，大厦将倾
4 天不作美，回天乏力
5 巨人倒下，黯然退场

第七章东山再起：今年过节不收礼，收礼只收脑白金
1 置之死地而后生
2 再创业，江阴调查
3 聚焦式营销：农村包围城市

第八章巨人归来：老百姓的钱一定要还
1 神秘回归
2 收购“烂尾楼”
3 还钱闹出的风波
4 语出惊人，巧妙平息质疑
5 对失败的深刻反思

第九章资本运作：不要把所有鸡蛋都放在一个篮子里
1“脑白金”背后的股权划分
2 携“黄金搭档”再战天下
3 巨额收购案
4 年薪1元的总裁
5 资本运作的黄金时代

第十章踏上征途：“巨人”的海外上市之旅
1 做网游的初衷
2 《征途》
3 征途与盛大的那些事
4 放豪言：终结2D游戏
5 征途的世界之路

第十一章经营哲学：做企业需要大智慧
1 成功的基础是策略
2 速度铸就成功
3 品牌优秀是成功的前提
4 赢利是企业的最终目的
5 企业经营要以人为本
6 好产品是成功的关键
7 企业的安全是最重要的

第十二章管理哲学：把握全局，注重细节
1 做企业，贵在求精
2 注重细节，追求完美
3 具备凝聚力是成为优秀团队的最低基准
4 人性化管理
5 成败军事化
6 “领队”的重要性

第十三章成败哲学：失败和成功一样让人变得伟大
1 老百姓的钱一定要还
2 背着污点难成大事
3 不诚信就会付出代价
4 收购“烂尾楼”
5 务实路线的重要性

Book Abstract

《史玉柱的财富传奇》：
巨人集团推出中文手写电脑等一系列产品的初衷，只是为了改变产品过于单一这方面的缺陷，但最终却将产品线无限的延伸，事实上已经超过了巨人的技术能力。应该说，巨人在1993年推出的IT产品中，许多产业都具有纵向发展的空间。即使只专注于其中一两个领域，能够获得成功已经不是一件容易的事情。就软件方面而言，金山、瑞星等公司在防病毒软件方面前后下了十多年的功夫，才得以在这一领域划出自己的势力范围；金碟、用友也是深耕多年，最终才成为财务软件方面的领军者。而当时只有290名员工的巨人集团却在一年之内推出了13个新产品。换言之，即使这290人全部都是技术开发人员，但最后平均到每个产品也只有不到23个人，很难想象经他们开发出来的产品在技术的含量、稳定性、实用性上能够具有多大的竞争力。这些产品在当时之所以能够卖得出去，相当大的原因是国内计算机应用还处在落后阶段，再加上其他的公司也正处于开发的初级阶段，产品的整体差异性还不怎么明显。事实上，在“巨人大厦”倒塌之后，人们对巨人集团计算机产品的全部印象只是集中在汉卡上，几乎没有人知道它曾经还生产过财务软件、杀毒软件、笔记本电脑等产品。这充分地说明了巨人“大跃进”式的产品研发，最终开发出的只能是没有什么竞争力的“应景之作”。
……

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