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Jingdong book

设计师的自我修养(全彩)

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站酷推荐设计师。
设计师可按照旧时的称呼分一下阶段?徒,工,匠,师,家,圣。本书的目的是引导徒,工成为匠,启发匠成为师。作者用自己的亲身经历,讲述一个设计师如何完成这套自我修养。

Content Description

本书以字体设计为内容。
一部分为:再现工作室所接委托的完成过程,包含跟委托者沟通、创作草图、软件技巧、设计思维、细节修剪、审美品味、作品呈现等等方面;
另一部分为:字体设计的基础知识普及;包含汉字类别、简史、术语、美学、结构、视觉基础、造字理论、经典字体的介绍等;包含西文的分类、专业术语、简史、经典字体介绍、美学、视觉基础、造字理论等。
这两部分穿插分布,案例后面会附有相关的理论知识。不讲空泛的闲话,都是作者亲身体会之后的理论知识。

Author Description

左佐,被外媒称为中国具灵感十大年轻设计师之一,在国内有很高的人气,站酷推荐设计师,SGDA 深平协会员,成功设计多个案例,包括app热门软件豌豆荚,阿狸等标志设计均出自他手。

Catalogue

商 业 委 托
百年映象 01
明白学堂 09
不染手造 17
极驾客 24
玩雪族 31
阿狸 39
河红茶 52
云爱 58
仲松设计 63
素 69
悦榕庄 77
Duomax 83
站酷七周年 102
Bella's shop 108
Red Cloud 114
巨有趣 135
欧赛轮 142
璞石 152
原初一品 157
伊庄 166
真有料 172
豌豆荚 178
荔枝 188
WOKUP 195
墨茶 208
茧迹 219
标志字赏 234

字 库 试 做
扁线体 243
方格黑/Funger Hei 246
雨线体/Rainline 250
方黑体 260
字库生成 263

文 字 基 本
汉字术语 48
清末之后印刷字小史 89
西文分类及小史 128
字库术语 149
西文术语 202
视觉基本 228
图 文 选 录
文字录之一 266
文字录之二 267
文字录之三 268
阅读书单 269
网站推介 270
故字选录 271
汉字年史 272
文字样张 273

Book Abstract

为什么这本书叫“设计师的自我修养”,其中一个原因也许大家都猜到了—与字有关;另一个原因,设计师需要自我修养,而现实很多设计师缺乏自我修养且并未觉察到。那是不是作者就会正襟危坐,在本书中给你讲道理、讲理论呢?不是。现今一般人会对大篇的文字产生抵触,更何况是理论文字。可能都想不起有某一分钟不动鼠标,不动手机,静下来读一段文字的感觉。所以本书以作者的经验介绍最精简实用的方法,而以商业委托为主菜,读者在品尝咀嚼时,自己去感知。商业委托和基本理论穿插进行,方便联想理论如何应用在实际中,也避免长时间读一种模式的疲劳;另外还会有一些作者的技巧、手法、花招、偏方的传授,有时候会让你少走几步弯路,快速实现自己的想法。
设计师可按照旧时的称呼分以下阶段:徒、工、匠、师、家、圣。本书的目的是引导徒、工成为匠,启发匠成为师。可以把这个自我修养看成修炼功夫。功夫需要什么?心法—内家功;招式—外家功。修炼心法,读书读秘笈。读书就像在跟一个思考者对话,他说着他的想法,你想着你的念头,有感无感,有悟无悟,在这个过程中,你会思考一些、摒弃一些、得到一些。有人说,读书?都不知道读什么,不知道哪本适合,选择困难。其实是还没入门,找到门,就会愁,如许佳书何时读尽。所以作者在后面给了一个书单,都是亲身经历后的推荐。读这些书时,遇到不知晓的人、事、物、想法,一定要去查阅、思考,直到自觉明了。之后就会发现,门其实很大,门后的风景更是宇宙乾坤、无穷无尽。还可浏览网站。发现不同地域的视觉及思想,思考融化为己用,后面推荐了一些作者收藏的网站。
?
外家功靠练习,这是天才和凡人都要经过的。作者不太鼓励刻意为了练习而自命题的字体设计,容易固化,难进益,初期可以临摹、借鉴一些优秀的商业字体案例,这也是一个追随创作者想法的过程,其中会发现很多难以被眼睛看到的隐藏信息,每发现一点其实自己就会跟原作的水准接近一点,本书中有几个借鉴的案例,作者也经历过并且现在仍偶尔为之。另外对于字来说,练习也可以是书写。各种字体、各种工具、各种墨色、各种纸张,记住我们书写不是为了成为书法家之类的(当然这么想也可以),只是为了体验,增加对字的直观记忆,积累对字的感官经验,发现字的可能性。在遇到商业委托时,可以唤醒这些记忆,不致一片空白。怎么书写呢?抄过千字文吗?写过常用两千字宋体吗?临摹过碑帖吗?如果没有的话,就这么开始吧。可以按标准尺规来临摹,打开一个宋体或黑体,放大,然后在纸张上临摹,先画出字面框,然后绘制骨骼,添体饰,不断修改细节,直到觉得跟字体相似并满意,进行下一个。如此每日三五字即可,三月左右必有所得。用眼睛去看字的时候,很多细节自以为明晰,其实也就看到了点皮毛,当真正去临摹的时候,会发现字的肥瘦,笔画的粗细、摆布、起转收,黑白的布局,都远没那么简单。也可以用毛笔、软笔、钢笔、炭精棒、刻刀等尝试书写,对理解一些笔画特点的生成有很大帮助。还有很多汉字发展中碑帖刻本里的文字,虽然书法与字体有很大不同,但是时时翻阅,也是益处颇多,像李阳冰的小篆,隶书的曹全碑、史晨碑,欧颜柳赵褚虞的楷书(前页),二王的行书等。之后的商业委托有很多来自这里的想法。
说到商业委托,就是内外家功的施展了。在作者精选的案例中,其实包含了很多理论知识:如何跟委托人沟通、如何找到切入点、如何实现概念、如何控制细节、如何展示作品、如何阐述作品、如何应用等,这些比读大篇的理论知识来得真实有趣,但是外行看热闹,内行看门道,还是要靠读者独立思考,勤加修炼,融合转化为自己的功夫才可。理论往往流于玄奥,不通俗,愈读愈糊涂,才显得理论高深。莫要把简单事情复杂化,而是要把复杂的事情简单化,做减法,亦是本书自我修养之一。
作者一直在倡导践行基本设计。何为基本设计?孙过庭《书谱》里有句话:“初学分布,但求平正;既知平正,务追险绝,既能险绝,复归平正。初谓未及,中则过之,后乃通会,通会之际,人书俱老。”其实跟其中“求平正”相通。书中的案例,大部分不搞花样,用朴素的本质,简单的想法去承载复杂的诉求,用黑体、宋体、楷体等基本字体,以最少得到最多,这是基本设计的魅力所在,亦是自我修养的要点。同时最少当中又隐藏了无限的细节,有时一个点的曲线会调整几十个版本,有时一个笔画的粗细摆布要尝试几个小时,前一刻还得意,后一刻又推翻,有时陷入其中不自知,这需要适当控制对完美的苛求,尝试去欣赏丁点的瑕疵,适时跳出观整体,莫一味耽于细节,方看得清楚。所以案例中会发现很多到一定程度然后放下,隔一段时间再回顾,会更明了。细节控制,整体观察,注重而不累于细节,亦是自我修养之一。而面对调整过程中时刻蹦出的半成品新想法,如何选择、甄别,哪个留哪个去,哪个深哪个浅,也是需要读者在阅读案例时思考的。
字库试做一节,看似几页,其实是每日几字半年方得千字的坚持。现在同时在进行着四款字库:扁线体、雨线体、方格黑、私家宋,预计不惑之年能完成吧。做汉字字库,首先得能静下来,思考点什么,坚定点什么,不因为今天很忙很累诸多借口而懈怠,不为各样的变化而动摇。修静心,自我修养之一。
这不是一本列出一二三,让读者照做生搬的书,大部分靠读时的感悟。倘书中能有一点引你共鸣,助你进益,作者也不算徒劳。
左佐 于北京
二〇一四年四月

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Brand Jingdong book
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