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Jingdong book

维基经济学（白金版）

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Jingdong book

维基经济学（白金版）

Name: 维基经济学（白金版）
Brand: Jingdong book
SKU: 3110059011
Price: 31.06 USD
Availability: OutOfStock

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★阿里巴巴、海尔集团、soho中国、Google、宝洁、苹果、百思买等国内外成功企业都在践行的商业法则
★在维基经济的世界里，每个人都可能成为领导者
自从《维基经济学》出版以来，得到了社会各界的广泛认同。政府、企业、NGO、个人都纷纷把它当作一本应对当前巨大时代变化的学习指南书，因为《维基经济学》揭示了这个网络化社会最基本也是最重要的商业法则。该书第一次从纵深角度颠覆传统封闭式创新的商业规则，为处于web2.0时代的企业提供了开放、对等、共享和全球运作的蓝海战略，运用维基，个人在世界舞台中也可发挥重大影响力。
从维基经济学第一次崭露头角的那一刻起，世界再也不是原来的世界。世界经济正在走向维基时代。如今，《维基经济学》所推崇的大规模协作已在社会的各个层面发挥先锋作用。在这个变化的速度令人眩晕的世界上，成功的秘诀其实是非常简单的：竞争已不再是企业成功的关键词。愿不愿意合作、有没有能力和别人合作才是更有挑战性的考验。只有那些适应能力最强、反应最灵敏的企业才愿意并擅长和别人合作。而这些最擅长合作的企业就是能保持长期增长的企业。拥抱《维基经济学》，你就等于拥抱了未来。

Content Description

维基经济学的得名，缘于维基百科全书网站的巨大成功，它向世界证明：如果有一种方法充分利用组织里每一个人的智慧，它的能量将无比惊人！维基经济学所揭示的四个新法则——开放、对等、共享以及全球运作——正在取代一些旧的商业教条，许多成熟的传统公司正在从这种新的商务范式中受益。我们所熟知的企业如Google、亚马逊、宝洁、IBM、乐高、英特尔、宝马、波音、百思买、Youtube、MySpace等，都已经从维基经济中获得巨大的成功。
《维基经济学》的结论源自900万美元的研究项目，素有“数字经济之父”美誉的新经济学家唐?泰普斯科特向我们展示了个体力量的上升是如何改变商业社会的传统规则，这种利用大规模协作生产产品和提供服务的新方式，正颠覆我们对于传统知识创造模式的认识。
面对变化激烈的未来，企业和个人必须更有远见，掌握维基技术，拥抱维基理念，是21世纪最重要的商业素质。

Author Description

唐·泰普斯科特是全球著名的新经济学家和商业策略大师，被誉为“数字经济之父”。他是国际商业战略智库nGenera Insight的主席，多伦多大学罗特曼管理学院兼职教授。他也是最受追捧的商业演讲人之一，《财富》500强企业中超过半数的CEO们和许多政府官员，都曾聆听过他的演讲，其中包括美国前总统克林顿、IBM前总裁郭士纳、微软CEO鲍尔默、Google公司CEO施密特等等。他的最新一本畅销书《宏观维基经济学》将由中国青年出版社出版。
安东尼·威廉姆斯是智库里斯本委员会的高级成员，也是许多政府、国际机构和《财富》500强公司的战略顾问。他与唐·泰普斯科特再次合作完成了最新畅销书《宏观维基经济学》。
译者介绍：
何帆，中国社会科学院世界经济与政治研究所所长助理。主要研究领域为宏观经济、国际金融。2006年当选为“世界经济论坛全球青年领袖”。译著包括《世界是平的》等十余部。

Catalogue

推荐序
前言
副标题
第一章维基经济学
对等生产的科学和艺术
第二章完美风暴
技术、人口变化和经济全球化带来的商业革命
第三章大规模协作生产的先驱
软件只是开始
第四章创意集市
点子、创新以及绝顶智慧的交换之所
第五章从事生产的消费者
请拆解该产品
第六章新亚历山大学派
为科学而分享和分享的科学
第七章参与的平台
世界是一个舞台，而你就是明星
第八章全球工厂
设计与制造的全球系统
第九章维基工作站
释放我们的能量
第十章协作思维
不同角度思考的力量
第十一章维基经济学使用手册
致谢

Book Abstract

和MySpace和Facebook-样，TakingITGlobal利用所有最新的工具，例如博客、即时信息处理器和媒体共享。但是它体现的是一个完全不同的社会网络。会员不再提供有关他们最爱的电影或音乐明星的情况，而是将他们所讲的语言，所游览过的国家，还有他们最关心的问题的信息罗列出来。当会员之间有共同或类似的兴趣时，他们就建立连接，这些连接会产生社会联系，这样就会有新的友谊和计划产生。创办者之一詹尼弗·科里耶罗（Jennifer Corriero）称TakingITGlobal为“支持年轻人在计划实行过程中合作，理解和解决问题，并影响决策的过程，特别是对那些直接影响年轻人的问题时更是如此。”
科里耶罗和她的搭档麦克尔·弗迪克（Michael Furdyk）在2000年9月全心投入创办TakingITGlobal。他们从公共和私人的发起人那里得到了支持，到2001年初，网站开始运行并且很快地聚集了会员。现在该网络和它的所有活动都受到全球范围内的年轻人的协助。它以多伦多15个年轻人组成的小组作为管理的核心组织，而其他一切事情，弗迪克和科里耶罗则依赖志愿者。“全世界数百人都有它的股份，都拥有一部分所有权，为了使它运转，每天人们都要合作。”科里耶罗说。
TakingITGlobal的下一个任务是改革教育体制。如果你问弗迪克为何整个西方世界的教育系统都失败了这个问题时，不要惊讶，你将不会得到一个常规的答案。原因并不全在于不遵守纪律的学生、不负责任的老师或者硬件设备等不符合标准。按照弗迪克的观点，真正的问题是缺少有吸引力的内容。
在过去的整个三十年里权威的研究表明，年轻人对学业的兴趣和热情已经陡然下降。“其他的任何一切事情都变得这么有吸引力。”弗迪克说。经常上网玩视讯游戏或者是在MySpace上相互联系的网络一代希望在课堂上有更好的事情可做。但是，看看今天的课程，在里面你找不到太多互动的元素。“我们仍然在通过阅读和照本宣科来学习。”弗迪克说。
TakingITGlobal的解决方案是一系列工具和课程活动，这些活动让学生和其他国家的学生合作完成项目，通过与以往不同的有助于发挥学生积极性的项目来学习。“它是真正意义上的参与活动，是主动的学习，”弗迪克说，‘来自加拿大和尼日利亚的两个老师签定协议，创建了一个虚拟的教室，当学生能够写博客，上传艺术作品，并通过课堂网络进行“维基”合作时，就把学生分配到各个研究项目小组中去。’在微软的帮助下，到2008年时，这项计划将会遍及北美的所有教室。
如果网络一代能够改变教育系统，接下来能做的事情是什么呢？对创业者来说，可能是整个经济。作为产消者的网络一代
网络一代是被信息和娱乐覆盖的一代。BBS、价格比照表、博客和即时信息为消费者提供了关于产品的所有信息。由于网络一族是讨论的发起者，因此，很自然地，他们认识的（或者感觉他们认识的）人们的选择对他们的购买绝对影响很深。弗迪克说，“我们这一代信任媒体和广告的程度比不上信任同辈和社交网络的程度。”现在，自从20世纪中期爆发了第一次的大规模的市场营销浪潮，声誉和舆论已经变成市场营销人员必须利用的强大的武器——而声誉和舆论会以难以预知的方式失去控制。
……

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