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Jingdong book

拿来就用的财务管理学

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Books Economy Economic Planning and Management

Jingdong book

拿来就用的财务管理学

Name: 拿来就用的财务管理学
Brand: Jingdong book
SKU: 3110076841
Price: 26.30 USD
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Editer Recommend

简单易学，轻松掌握；一看就懂，拿来即用，内容全面，编排科学，突出重点，强化应用，案例丰富，实用性强，巧学财务，拿来就用。
拿来主义并不可怕，会用才是硬道理，基础知识详细全面，业务精髓真操实练。
简单易学，轻松掌握，一看就懂，拿来即用。
第1章财务知识巧掌握、第2章数字并不可怕——财务报表一看就懂、第3章企业的命脉——流动资产管理、第4章重中之重——内部控制、第5章节约从小事做起——成本管理、第6章钱与精神双管齐下——薪酬管理、第7章钱从何来——筹资、第8章如何做到钱生钱——投资、第9章小技巧大用处——税收筹划。

Content Description

《拿来就用的财务管理学》本着“拿来就用”原则，将财务管理精华向你娓娓道来，无论你想找教科书，亦或是工具书，《拿来就用的财务管理学》都能给你提供帮助。在这里，有你想学的理论知识；在这里，有你想看的真实案例；在这里，有你想用的专业技巧。《拿来就用的财务管理学》不容错过！

Catalogue

第1章财务知识巧掌握
1.1 四个假设是前提
1.2 六个要素来帮你
1.3 八个原则需谨记
1.4 会计恒等式是基础
1.5 会计科目和账户，基础工具大用处
1.6 会计凭证和账簿，会计语言的载体

第2章数字并不可怕——财务报表一看就懂
2.1 财务报表谁关注
2.2 小小报表用处多
2.3 报表阅读有步骤
2.4 分析方法帮您忙
2.5 资产负债表
2.6 利润表
2.7 现金流量表
2.8 读懂重要财务指标

第3章企业的命脉——流动资产管理
3.1 持有现金的动机与成本
3.2 手里现金越多越好吗
3.3 让现金“活”起来
3.4 应收账款有成本
3.5 信用政策很重要
3.6 追债也得有诀窍
3.7 存货成本需明细
3.8 两个方法应掌握
3.9 一个模型好处多

第4章重中之重——内部控制
4.1 内部控制的重要性
4.2 内部控制建设原则
4.3 内部控制有方法
4.4 五大业务的内部控制

第5章节约从小事做起——成本管理
5.1 企业成本有哪些
5.2 何为本量利分析
5.3 学学如何保本
5.4 经营的安全边际
5.5 利润也有敏感度

第6章钱与精神双管齐下——薪酬管理
6.1 薪酬的内容
6.2 薪酬管理生病了
6.3 对症下药
6.4 岗位评估是重点

第7章钱从何来——筹资
7.1 七个渠道来筹资
7.2 筹资额心中有数
7.3 短期借款——方便灵活
7.4 股票筹资——不用还本
7.5 留存收益——内部力量
7.6 长期借款——放长线钓大鱼
7.7 债券筹资——人多力量大
7.8 融资租赁——借鸡下蛋

第8章如何做到钱生钱——投资
8.1 投资的步骤
8.2 投资评价方法
8.3 证券投资分析
8.4 证券投资风险分析

第9章小技巧大用处——税收筹划
9.1 现行税种大集合
9.2 避税、偷漏税
9.3 纳税筹划有高招
9.4 从案例学节税
参考文献

Book Abstract

组织会计核算工作，需要具备一定的前提条件，即在组织核算工作之前，首先要解决与确立核算主体有关的一系列重要问题。这是全部会计工作的基础，具有非常重要的作用。会计核算基本假设有以下四个。
1.会计主体
会计主体指的是会计核算服务的对象或者说是会计人员进行核算采取的立场及空间活动范围的界定。会计核算工作首先应明确为谁核算的问题，如果主体不明确，资产和负债就难以界定，收入和费用便无法衡量，以划清经济责任为准绳而建立的各种会计核算方法的应用便无从谈起。因此，在会计核算中必须将该主体所有者的财务活动、其他经济实体的财务活动与该主体自身的财务活动严格区分开，会计核算的对象应是该主体自身的财务活动。
应该指出的是，会计主体与经济上的法人不是一个概念。作为一个法人，其经济上必然是独立的，因而法人一般应该是会计主体，但是构成会计主体的并不一定是法人。比如，从法律上看，独资及合伙企业所有的财产和债务，应视为所有者个人财产的延伸，在业务上的种种行为仍视其为个人行为，企业的利益与行为和个人的利益与行为是一致的，因此独资与合伙企业都不具备法人资格。但是，独资与合伙企业都是经济实体、会计主体，在会计处理上要把企业的财务活动与所有者个人的财务活动区分开。
2.持续经营
持续经营是指在可以预见的将来，企业将会按当前的规模和状态继续经营下去，不会停业，也不会大规模削减业务。

Introduction

在当今社会，各行各业的竞争日益激烈，财务管理知识已成为人们必备的知识，它与我们的生活、工作密不可分。越来越多的人体会到掌握和使用财务知识的重要性。能够了解和掌握更多的财会知识，将会提升你在职场中的竞争优势，拓宽你的就业渠道。
进行财务管理的目的是实现自己价值和财富的最大化，但是财务管理知识给大多数人的第一感觉就是内容繁多而且晦涩、难懂，这使得很多人对它的学习望而却步。这不仅仅是个人的损失，更是企业的损失，社会的损失。
为了能让更多非财会专业的各界人士以及准财会人员了解财会知识，掌握财会知识，应用财会知识，《拿来就用的财务管理学》给您建立了一个平台。在这里，我们用通俗易懂、深入浅出的语言，为您讲解财务管理基础知识；我们用生动有趣、切合实际的案例，让您在理论学习的过程中学会应用；我们用轻松幽默、言简意赅的小故事，让您在欢乐中领悟深刻哲理。
在《拿来就用的财务管理学》中，您将学到会计要素分析、会计恒等式等基本财务常识；财务报表分析的基本原理和财务比率的运用；现金、存货、应收账款等流动资产的管理；成本控制和薪酬管理；筹资、投资的方式方法以及税收筹划等内容。

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Jingdong book

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