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格拉德威尔经典系列·逆转:弱者如何找到优势,反败为胜

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《格拉德威尔经典系列·逆转:弱者如何找到优势,反败为胜?》英文版David and Goliath 2013年10月在美国出版上市。
《格拉德威尔经典系列·逆转:弱者如何找到优势,反败为胜》从全新的切入点——以弱胜强的内在逻辑——来阐释世人关注的成功背后的重要秘密。本书继续采用作者的特色写法——案例阐释——来表达弱势与强势相关的各种观点,而这些案例所涉及的行业之广泛,历史之深远令人吃惊,也给人深刻的启迪。

Content Description

《格拉德威尔经典系列·逆转:弱者如何找到优势,反败为胜》是《纽约客》怪才格拉德威尔全新作品。 与他的经典著作《异类》关注成功人士的“隐性优势和非凡的机会”不同,他在新著《逆转》中,兴趣点终于转移到那些渴望胜利的弱者身上了。他主张,有些劣势可以成为优势,而有些旁人看来的优势其实是劣势。

在《格拉德威尔经典系列·逆转:弱者如何找到优势,反败为胜》中,他的核心观点非常明确:“随着环境变化,有些劣势可以转化为优势,有些旁人看来的优势其实是劣势。掌握了“以弱胜强”的内在逻辑,历史书上的故事就可以被复制。”

格拉德威尔精心设置叙事语境,用崭新的眼光审视众多以弱胜强的故事,向弱势群体和不适应生活的人展示取胜的原因和方法,特别是在与强者的对决中。他再次展示了重新界定重要价值的勇气:“这些年来,我们一直以错误的方式讲述以弱胜强的故事。《逆转》就是为了把偏见纠正过来。”

Author Description

马尔科姆·格拉德威尔(Malcolm Gladwell),《纽约客》特约撰稿人,被《快公司》杂志誉为“21世纪的彼得?德鲁克”,被《时代》杂志评为全球最有影响力的100位人物之一。他的作品《异类》《引爆点》和《眨眼之间》都创造了书市神话。

Catalogue

前言 歌利亚(Goliath)
“我是一条需要你带着很多根棍子来的狗吗?” 3

第一部分:劣势的优势(以及优势的劣势)
1 维威克·拉纳迪夫(Vivek Ranadivé)
“就是凑巧而已。我父亲从没有打过篮球。” 19

2 特里萨·德布里托(Teresa Debrito)
“我带的最大的班级有29名学生。很有趣。”39

3卡洛琳·萨克斯(Caroline Sacks)
“如果我去马里兰大学的话,我现在仍会留在科学领域。”63

第二部分:值得经历的困难理论
4 大卫·博斯(David Boies)
你是否希望你的孩子有阅读障碍?99

5埃米尔·杰·弗赖雷克(Emil “Jay” Freireich)
“我不知道杰到底是怎么做到的。”125

6怀特·沃克(Wyatt Walker)
“兔子是上帝创造的最狡猾的动物。”165

第三部分:权力的限制
7萝丝玛丽·劳勒(Rosemary Lawlor)
“我并不是生来就这样的。我是被逼的。”197
8维尔玛·德克森(Wilma Derksen)
“我们都经历了生命中的黑暗,或许我们都需要这样的经历吧。”232

9安德烈·特洛克梅(André Trocmé)
“我们觉得有必要告诉您,我们之中也有犹太人。”263




Introduction

歌利亚

“我是一条需要你带着很多根棍子来对付的狗吗?”
1
著名的士非拉(Shephelah) 位于古代巴勒斯坦(Palestine)中央, 拥有绵延的山脊和山谷, 连接着朱迪亚山脉(JudaeanMountains)与广阔的地中海平原(Mediterranean plain)。这是一个美得令人窒息的地方,遍布着葡萄园、麦田、西克莫无花果林以及松脂木。同时,它也具有重要的战略意义。海岸沿线的民族可以通过这些分布在地中海平原上的山谷到达位于朱迪亚高原(Judaean highlands)的希伯伦、伯利恒和耶路撒冷。因此,为了争夺该地的控制权,几个世纪以来,这里发生了很多场战争。虽然北部的亚雅伦(Aijalon)山谷地位最为重要,以拉(Elah)山谷才是众多著名故事的发生地。12 世纪,萨拉丁在此与十字军骑士对战。一千多年以前,在与叙利亚交战的马加比战争中,以拉山谷一直发挥着核心作用。
而更广为人知的是,在《旧约》成书的年代,这里是新兴的以色列王国防御非利士军队的据点。非利士人是来自克里特岛的一个航海民族,他们移居到巴勒斯坦,并在海岸边定居。以色列人由国王扫罗领导,聚居在山上。公元前11 世纪下半叶,非利士军队开始向东行进,沿着以拉山谷蜿蜒而上。他们的目的是占领靠近伯利恒的山脊,将扫罗王国一分为二。非利士军队作战经验丰富,极具攻击性,是以色列军队不共戴天的敌人。惊慌失措的扫罗国王见状,急忙召集大臣下山去迎战非利士军队。
非利士军队驻扎在以拉山南部的山脊。以色列军队则驻扎在北部的山脊。两军隔着山谷对峙,双方都不敢轻举妄动。最后,非利士军队沉不住气了,他们派出了最强壮的勇士打破僵局,让他下山去跟以色列战士单挑。
这位非利士勇士是一个巨人,身高至少 英尺 英寸,穿着青铜盔甲,全副武装。手上握着一支投枪,一支矛,一把剑。巨人对着以色列军队大喊:“你们选一个人出来跟我战斗吧。如果他战胜了我,把我杀死,我们就做你们的奴隶。但是如果我战胜了他,并且把他杀死,你们就要成为我们的奴隶,为我们服务。”
以色列军营中没有人站出来。谁能战胜如此可怕的对手?突然,一个牧童站了出来,说他愿意下山去迎战巨人。这个牧童来自伯利恒,此时正要去给他哥哥送饭。扫罗拒绝了。“你不能去和这个非利士人战斗,因为你还是个孩子,而他却是身经百战的战士。”
但是牧童态度坚决。他说他见过比这可怕的对手。他告诉扫罗:“每次狮子和熊把羊偷走的时候,我都会偷偷跟在它们后面,把它们杀死,然后把羊救出来。”扫罗没有再说什么,似乎不再那么坚持了。牧童下山朝着山谷的巨人走了过去。巨人看着朝他走来的对手,大喊道:“到我跟前,我要拿你身上的嫩肉去喂天空的鸟儿和地上的野兽。”然后,历史上最著名的战斗开始了。这个巨人就是歌利亚,牧童就是大卫。
2
《逆转》是一本描述普通人如何面对巨人的书。这里的“巨人”指的是各种强大的对手,包括军队、勇士,也包括身体的残疾、不幸和苦恼。每一章讲述的都是不同的人的故事,他们抑或非常著名,抑或默默无闻;有的是普通人,有的是杰出人士。他们面对巨大的挑战,并不得不做出回应。我是应该按规矩办事,还是遵从自己的本能行事?我是要坚持还是放弃?我是要回击还是选择原谅?
我想通过这些故事探究两个观点。第一,那些在我们看来有价值的东西往往产生于不平衡的冲突中,因为我们在希望渺茫时做出的反应往往包含着让事情变得伟大而美丽的因素。第二,我们对这些冲突的理解常常是错误的。它们总被我们误解。巨人们并不像我们想象的那样。他们身上那些看似为优势的东西经常会变成劣势。
事实上,身为一个弱者这一现实却能在某些未知的方面改变人们:它会打开门,创造新的机会;它能教育、启蒙人们;让人达到看似难以想象的目标。只是面对巨人时,我们需要更好的指引。而这场三千年前发生在以拉山谷的历史战役——大卫与歌利亚之间的对决便是最好的起点。

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