{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

大数据与商业模式变革:从信息到知识,再到利润

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

大数据与商业模式变革:从信息到知识,再到利润

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Content Description

大数据为企业带来的商业价值有目共睹,而如何制定公司的大数据策略?如何有效开展大数据分析?如何通过大数据策略为企业带来网络经济时代的竞争优势和实实在在的利润?
《大数据与商业模式变革:从信息到知识,再到利润》应用大量企业实例,介绍了如何整合和优化企业的数据库,充分发挥企业的“知本”优势,为管理者提供了数据资本的新概念和面向技术、客户、供应链、电子商务的商务智能战略模型。伯纳德是商务智能世界权威,被誉为法国的比尔盖茨。
Author Description

郑晓舟,知名财经作家、资深财经记者,曾供职于新华社、《上海证券报》及国泰君安证券公司,为《上海证券报》、《新闻晚报》和香港《大公报》的专栏作家,并担任南京大学金陵学院客座讲师。
Catalogue

第1篇 对智能的探索
第1章 电子商务的新智能
1.1 新的召唤
1.2 智能的基础
1.3 新经济的潮流
1.4 处处走向智能
1.5 B2B智能的机遇
1.6 行动,或者死亡
1.7 变化的领域
第2章 信息管理模式
2.1 信息独裁
2.2 信息无政府状态
2.3 信息民主
2.4 信息大使
2.5 测试
2.6 小结
第3章 信息的价值
3.1 数据负债阶段:当数据还只是成本
3.2 信息初始回报阶段:实施部门商务智能
3.3 企业智能阶段:跨部门应用商务智能
3.4 企业智能延伸阶段:通过增值信息共享提升利益相关者的价值
3.5 信息商品化阶段:通过智能外网把数据销售给新类型的客户
第4章 数据过载
4.1 数据量的无情增长
4.2 数据存储问题
4.3 全球化的挑战
4.4 数据质量问题
4.5 解决数据过载的战略
4.6 小结
第5章 工作中的电子商务智能
5.1 人们提出的问题
5.2 市场分析员
5.3 采购经理
5.4 数据源

第2篇 信息民主
第6章 企业商务智能
6.1 制定更好更快的决策
6.2 平衡计分卡
6.3 商务智能和商务利益
6.4 实施企业商务智能系统的最佳战略
6.5 小结
第7章 客户智能
7.1 360°的客户关系
7.2 完美的客户分类
7.3 CRM的三个要点
7.4 新客户价值管理表格
7.5 小结
第8章 电子商务智能
8.1 走钢丝——网络业务的特点
8.2 对商务智能的需求
8.3 在电子商务中应用商务智能的益处
8.4 关于个人隐私的保护问题

第3篇 信息大使
第9章 电子商务智能外网
9.1 从交换产品到共享信息
9.2 数据共享模式的演进
9.3 电子商务智能外网:明日的“自动柜员机”
9.4 风险与回报
9.5 小结
第10章 客户服务外网
10.1 一种双赢的关系
10.2 小结
第11章 信息经纪商
11.1 设计和环境
11.2 小结
第12章 供应链外网
12.1 供应链外网创造的商机
12.2 产品供应链的基本知识
12.3 供应链最优化
12.4 数字化市场的兴起
12.5 小结

第4篇 未来展望
第13章 电子商务智能系统的未来
13.1 身边的电子商务智能
13.2 电子商务智能无处不在
13.3 所有人的智能系统
13.4 电子商务智能在管理中的应用
13.5 一个“规范化”的世界
13.6 爆涨和爆跌
13.7 小结
13.8 最后对本书读者的提醒

附录A 实施电子商务智能常见的几个误区
A.1 误区一:信息共享意味着失去控制权
A.2 误区二:自助式服务对用户来讲是浪费时间
A.3 误区三:LT从业人员不懂商业运作
A.4 误区四:我们并不总需要所有的数据
附录B 对收益的探求:证明投资的正确性
B.1 商务智能收益定量化的困难
B.2 投资回报的一个模型
附录C 术语表
Book Abstract

《大数据与商业模式变革:从信息到知识,再到利润》:
意大利汽车制造商菲亚特的首席信息官(CIO)贾鲁吉·加斯特里嘲笑过这种现象。他讲了科幻小说作家罗伯特·西尔弗伯格写的一篇短篇小说,在故事中,一个雄心勃勃的中层干部想用自己的见解来管理公司,目标是想成为公司的CEO。经过数年的努力,他成功了,可以在宽大的行政办公套房里发布自己的企业管理决策。
但是,这位新上任的CEO发现,根本就不是他在做决策,他只是在助手提供的报告和建议上签字!作为CEO,他最终还是没有掌握最核心的信息管理工作。
加斯特里讲道:“这位CEO决定找出是谁在提供商务智能,他在地下室里发现了一个家伙和几台计算机,这个家伙在往报告里填数字。当数据不够时,这家伙就杜撰一些数据。于是CEO明白了,他如果想要管理公司的话,就必须马上行动。他开除了这个家伙,放下CEO的架子,改变自己的个人作风,让自己成为地下室里的那个家伙。”
在这两种信息独裁模式中,中下层员工都被剥夺了信息享有权,这样就产生了两种人:信息特权阶层和信息隔离阶层。信息隔离阶层可能被施加更大的压力以求做出好的工作业绩,但是要在不赋予他们知情权的情况下一直这么做的难度很大。于是他们会发动信息叛乱,要求建立自己的数据管理系统。这就是造成数据过载的基础。
2.2信息无政府状态
信息无政府状态源于个人或部门把所需的信息均纳入自己的掌握之中。最近几年来,由于竞争日益激烈,部门经理发现自己需要得到更多的信息来做出更好的商业决策。他们意识到仅仅依靠IT部门提供的信息是远远不够的。
……

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book