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预见:智能穿戴商业模式全解读

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无论是哪个行业,发展到一定阶段必然要进入对商业模式探索这一环节,而自可穿戴设备概念被引爆至今,商业模式一直还处在雾里看花的状态,许多布局可穿戴设备领域的企业并没有清晰地认识可穿戴设备应该以怎样的商业模式过渡到盈利阶段。为此,本书将和读者一起深入探讨可穿戴设备商业模式这一话题,引导读者建立广阔前沿的商业视野,实现商业价值。

本书的价值主要有以下几个方面:
系统性:本书从现有的商业模式、具体案例深入剖析以及未来可能存在的商业模式三个维度来系统阐述,为读者建立一个扎根前沿的商业价值观。
全面性:本书从宏观和微观,现在和未来,结合理论与案例对可穿戴设备商业模式进行有依有据的解读和预测,使读者全面深入地了解这一行业目前以及未来的发展方向。
实用性:本书对互联网行业、可穿戴设备行业、智能家居行业、医疗行业、广告业、创业者、投资者、政府/协会、研究机构、大专院校等单位及有关人士均有借鉴和学习意义。
可读性:本书重点着墨于未来可穿戴设备将会出现的商业模式,而这一部分将会从多个角度,对未来可穿戴设备在各个领域内出现的商业模式进行畅想,因此极具可读性。
唯*性:本书是当下*一一本以这样的方式来解读可穿戴设备商业模式的专业书籍。

本书可供以下几类人士阅读参考:
个人目标客户群:即将离校,欲在互联网行业打拼的大学毕业生及对这个行业充满热爱的创业人士;
企业目标客户群:可穿戴设备行业、互联网行业、智能家居行业、广告行业、咨询行业等;
其他有兴趣了解智能穿戴行业的各类人士。
Content Description

无论是哪个行业,发展到一定阶段必然要进入对商业模式探索这一环节,而自可穿戴设备概念被引爆至今,商业模式一直还处在雾里看花的状态,许多布局可穿戴设备领域的企业并没有清晰地认识可穿戴设备应该以怎样的商业模式过渡到盈利阶段。因此,本书将和读者一起深入探讨可穿戴设备商业模式这一话题,引导读者建立广阔前沿的商业视野,实现商业价值。
Author Description

陈根
教授级高级工程师。
曾参与《大国重器》项目策划,三星集团产品战略规划项目,三峡二期机柜设计规划项目;曾参与美国通用电气、美国华尔街证券交易所、NASIDAQ、联合国企业全球协议研究中心、韩国三星、现代、瑞典爱立信、沃尔沃、西门子、奔驰、欧司朗、中国农业银行、中国人民保险公司、国家电网、长春一汽等公司的调研与授课。
北京大学特邀授课教授,北京林业大学MBA导师、南京航空航天大学客座教授。出版专著30多本,涉及技术、设计、经济、科技等领域,现为新浪、网易、搜狐、百度百家、i黑马、钛媒体、福布斯、今日头条等30多家主流媒体的专栏作家。
主要研究方向:新科技与资本、智能产业、移动医疗、4D打印、互联网与实体产业变革等。
Catalogue

导言由智能技术主导的未来经济 / 001
0.1智能未来的八大趋势 / 003
0.2未来的消费模式 / 008
第一部分可穿戴商业模式面面观 / 011
对于以往的智能硬件类产品市场,形成的商业模式往往是最简单的纯硬件模式,比如手机、平板电脑、相机、音乐播放器等。在互联网变革之前,几乎所有的商业都是处于一个相对比较简单的物与货币价格的交换模式下,而互联网让这些交易模式发生了变化,我们使用A商品是免费的,但我们无形中支付了B的费用。
但进入可穿戴设备时代,硬件会成为副品,如今已经出现了的纯硬件商业模式或者硬件+客户端商业模式都不过是这个领域发展的初级阶段。
简单地说,可穿戴设备的商业模式绝不会只停留在硬件上,当达到一定用户规模后,通过数据分析和运用,实现流量以及数据变现才是最终目的。这也就意味着,消费方式、交易模式、商业模式等都会发生更深刻的变化,前端将不再是盈利的主要环节,后端所延伸出来的商业模式才是至关重要的价值点。
第1 章硬件及衍生品销售 / 012
1.1可穿戴设备市场前景 / 012
1.2小米手环与Apple Watch / 015
1.3怎样的硬件能获利 / 018
第2 章大数据服务 / 021
2.1当广告遇上大数据 / 021
2.2建立分析数据的模型 / 022
第3 章系统平台及应用开发 / 025
3.1国际主流大数据云服务平台 / 026
3.2国内主流健康大数据云服务平台 / 034
第4 章多种模式叠加 / 039
4.1多种商业模式叠加,打造更强大的物联网 / 039
4.2单一模式机会大 / 041
第二部分经典案例剖析 / 043
第5 章Fibit 智能手环 / 044
5.1Fitbit 商业成功的五大关键要素 / 046
5.2Fitbit 所面临的风险 / 048
5.3Fitbit 的两大出路 / 050
第6 章Nike+ 放弃硬件专攻软件 / 052
6.1耐克缘何退出可穿戴硬件市场 / 053
6.2耐克在可穿戴领域的软件战略 / 056
第7 章谷歌眼镜诞生的3 个年头里 / 060
7.1在消费市场的谷歌眼镜 / 061
7.2谷歌帽子版眼镜剑指可穿戴设备商业化进程 / 062
7.3在企业市场的谷歌眼镜 / 064
7.4谷歌眼镜的终极目的 / 074
第8 章Oculus Rift / 076
8.1Oculus Rift 为游戏而生却不止于游戏 / 077
8.2“平庸”的Oculus 何以备受关注? / 079
8.3Oculus 的核心在于 Oculus Home / 084
第三部分未来的商业模式预测 / 087
可穿戴设备领域的发展还处于初级阶段,因此当前的商业模式更多的也还停留在单一的硬件和配件的销售上,但当可穿戴设备发展趋于成熟,生态圈逐渐完善的时候,它所延伸出来的商业模式将有无限可能,至少会摆脱当前对于产品硬件本身为盈利模式的依赖。特别是基于大数据价值的可穿戴设备,将在医疗、旅游、教育、游戏、健身、广告、公共生活等各个方面激发出全新的商业机遇。
第9 章可穿戴医疗 / 088
9.1移动医疗最佳硬件入口 / 088
9.2可穿戴设备的市场机会点 / 090
9.3人群细分 / 095
第10 章旅游 / 108
10.1国内在线旅游市场持续增长 / 108
10.2可穿戴设备:打造个性化智慧旅行 / 110
第11 章教育 / 119
11.1教育O2O / 119
11.2可穿戴教育 / 122
第12 章游戏 / 125
12.1可穿戴设备时代游戏将面临的变革 / 125
12.2可穿戴设备游戏外设 / 129
12.3虚拟现实与游戏合体 / 133
12.4可穿戴设备游戏带来无限互动 / 135
第13 章健身 / 137
13.1可穿戴设备给健身行业带来的四大趋势 / 137
13.2智能服装融入健身房 / 141
13.3全民健身时代:玩着健身 / 142
第14 章广告 / 147
14.1都有谁在跃跃欲试? / 147
14.2可穿戴设备时代的广告 / 149
14.3可穿戴设备广告存在的挑战 / 151
第15 章家居 / 156
15.1物联网的中心——人 / 157
15.2最佳的智能家居终端——可穿戴设备 / 158
15.3融合了可穿戴终端的智能家居优势 / 160
第16 章公共管理 / 162
16.1身份验证:可穿戴设备的杀手级应用 / 162
16.2约束犯罪行为 / 166
16.3你的城市你来建设 / 167

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