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Jingdong book

一本书读懂互联网投资理财

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Jingdong book

一本书读懂互联网投资理财

Name: 一本书读懂互联网投资理财
Brand: Jingdong book
SKU: 3111007721
Price: 18.56 USD
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Editer Recommend

打开互联网金融时代的大门

解读互联网金融下的理财方式

了解各种新兴理财渠道

Content Description

解读互联网金融下的理财方式，了解各种新兴理财渠道，对“宝宝”类理财产品、票据理财产品、P2P网贷产品、众筹、比特币等互联网理财模式进行了介绍，对其优点及缺点、购买时的操作步骤、风险及防范措施等内容，都有详细阐述。对于投资者学习互联网理财方式，有很大的帮助。

Author Description

蔡余杰，善道营销策划有限公司董事长，聚海千舸企业管理顾问有限公司董事长，被业界称为“行销实战鬼才”“资源整合怪杰”。对互联网金融、互联网商业模式有着敏锐的观察力和预见力。

Catalogue

Part1 互联网金融，开启投资理财新时代

第一章全民理财时代到来

1.互联网时代，别让钱“躺”在钱包里…………………………………………4

2.新颠覆：互联网投资理财………………………………………………………6

3.互联网精神，开辟投资理财新未来……………………………………………9

第二章互联网投资，不只是赶时髦

1.投资项目变革：多样性、创意化…………………………………………… 14

2.投资工具变革：随时随地玩理财…………………………………………… 17

3.投资环境变革：更公平、更透明…………………………………………… 19

4.投资理念变革：回归理财本质……………………………………………… 22

Part2 互联网投资理财实战攻略

第三章互联网“宝宝”，安全快捷的理财工具

1.“宝宝”大军袭来，大众理财新渠道……………………………………… 28

2.多方抢滩，“宝宝”类产品大比拼………………………………………… 32

3.“宝宝”迷人眼，理财产品如何选………………………………………… 37

4.投资“宝宝”类产品，如何操作…………………………………………… 41

5.“宝宝”类产品理财技巧…………………………………………………… 50

第四章票据理财，低风险高收益的“新宠儿”

1.票据理财，投资市场“搅局者”…………………………………………… 56

2.票据理财平台 PK… ………………………………………………………… 60

3.防范潜在风险，别被高收益冲昏头脑… …………………………………… 64

4.票据理财产品选择…………………………………………………………… 68

5.票据理财操作流程…………………………………………………………… 73

第五章众筹，众人拾柴火焰高

1.众筹，开放性投资方式……………………………………………………… 82

2.众筹五大模式，投资理财怎么选…………………………………………… 86

3.国内众筹平台的典范………………………………………………………… 92

4.玩转众筹投资………………………………………………………………… 99

5.玩转众筹融资……………………………………………………………… 111

6.深化价值，众筹不光能筹钱……………………………………………… 119

7.众筹五大趋势，投资新机遇……………………………………………… 124

第六章 P2P网贷，潜力无限的投融资市场

1.P2P：互联网金融模式的最佳代表……………………………………… 130

2.P2P风险防范… …………………………………………………………… 137

3.如何选择 P2P平台… …………………………………………………… 146

4.个人投资：P2P理财攻略… ……………………………………………… 151

5.企业融资：用互联网方式解决资金问题………………………………… 158

6.华丽转身，企业也可进行 P2P投资…………………………………… 166

第七章比特币，赢在未来的数字货币

1.比特币：互联网时代的货币投资………………………………………… 172

2.比特币的投资价值………………………………………………………… 176

3.比特币的三大风险………………………………………………………… 179

4.比特币的获取和交易……………………………………………………… 183

5.什么是比特币钱包………………………………………………………… 191

6.比特币的安全控制………………………………………………………… 196

7.比特币的投资策略………………………………………………………… 199

8.比特币的商业应用………………………………………………………… 203

第八章互联网支付，小额投资理财新宠

1.互联网支付，投资理财好帮手…………………………………………… 208

2.支付工具盘点，你会用吗………………………………………………… 212

3.互联网支付平台带来的便利……………………………………………… 216

4.通过互联网支付购买保险………………………………………………… 220

5.通过互联网支付购买基金………………………………………………… 227

Introduction

前言

2013年6月13日，余额宝横空出世。截至 2014年1月16日，余额宝的资金规模突破 2500亿元。仅仅200多天，余额宝就创造了从 0到 2500亿的奇迹。

余额宝的问世，其意义不仅仅在于给投资者带来了高于传统投资理财产品的收益，也不在于创新了投资理财方式，它的真正意义在于开启了一个全新的互联网金融时代，这是国内前所未有的金融模式创新。

余额宝打开了互联网金融时代的大门，起到了抛砖引玉的作用。之后金融界出现的丰富多彩的互联网投资理财模式，不断充实了互联网金融的内涵，成为推动这一领域勇往直前的最强动力。

互联网投资理财是最近几年才逐渐兴起的产业，目前国内存在的互联网金融模式，有的处于刚刚诞生的起步阶段，有的处于“摸着石头过河”的试水阶段，还有像余额宝这样的先驱者处于红极一时之后的平缓阶段。总的来说，互联网金融还只能算是处于“婴幼儿”发展阶段，风险与机遇并存，但发展前途不可限量。

对于大多数投资者来说，余额宝并不陌生，但是提起其他互联网投资理财产品，好多人就了解不多了，比如众筹、P2P网贷、票据理财等，这些互联网金融模式由于是新兴产业，还属于比较小众的领域。然而，作为互联网金融时代的幸运儿，如果你对这些投资理财方式一无所知，也不会利用这些互联网金融产品投资理财，那你就OUT了。

中央财经大学著名经济学教授王福重先生曾预言，“未来的世界将不再需要银行”。玩转金融不需要懂金融，所有的金融交易也不需要去银行大厅排队办理，在互联网平台上即可办理，只需要你有一台能上网的手机或电脑。互联网理财是面向未来的理财方式，作为投资者，怎么能不懂点儿关于互联网投资理财的知识呢！为了让读者能够快速入门互联网投资理财，紧跟时代潮流，为自己的资金寻找更好的投资方向，实现稳定的保值增值，是写作这本书的初衷。

通过对本书的学习，相信大家能对当前互联网投资理财模式以及具体的理财产品有所了解。例如刚刚“退烧”的“宝宝”类理财产品，高收益低风险但是却“一票难求”的票据理财产品，创意第一、利益第二的“奇葩”理财模式——众筹，遍地开花、收益可观的 P2P网贷产品，疯狂涨跌的“过山车”产品——比特币。另外，还有帮助你利用第三方支付系统购买各种理财产品的具体操作步骤。无论你是迫切想要入门互联网金融的投资菜鸟，还是想要增长一点投资常识的过路人，此书都能满足你的需求。学点儿互联网投资理财知识，相信对你的生活有益无害。

最后，在这本书的写作过程中，感谢一直支持我、给我动力的团队，没有你们的支持，我无法坚持到最后。另外，本书充分尊重原创的研究成果，书中借鉴之处均有标注。如有见解粗浅之处，希望大家提出批评，感谢前辈们对互联网投资理财领域的研究和贡献！

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