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Jingdong book

社群众筹：传统众筹模式的升级与重构

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Jingdong book

社群众筹：传统众筹模式的升级与重构

Name: 社群众筹：传统众筹模式的升级与重构
Brand: Jingdong book
SKU: 3111009651
Price: 42.92 USD
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社群经济是互联网时代的产物，可以打通品牌和用户的通路！
并不是所有社群都适合做众筹，也并不是所有项目都适合去众筹，它是对你现有资源的激活、市场需求的优化和客户痛点的挖掘。
《社群众筹》带您体会聚合的力量，将协助您玩转众筹，构建社群经济生态圈，有效汇聚人脉资源。
华为是如何做众筹的？作为前华为人，作者还详解了自己亲历的华为虚拟期权制度，本质一种众筹—员工众筹。
通过这种众筹，华为把16万员工紧紧的凝聚在了一起，成就了华为世界通信行业老大的地位。

Content Description

本书从目前众筹发展面临的困境出发，提出了众筹问题的解决之道——社群众筹，并设计出了社群众筹的具体操作流程，指明了社群众筹的四大核心以及法律边界，同时对社群众筹的发展进行了展望。希望本书能让更多人清晰地认识众筹，了解、接受和掌握社群众筹，做正本清源的众筹，希望能尽快涌现出一批优质的标杆性的众筹项目，带动更多人参与到众筹中，为中国的双创发展，贡献自己的力量。

Author Description

袁海涛，壹起创创始人，专注社群众筹，以众筹的思路和方法，深挖高品质社群，激活社群潜力和资源，为社群提供众筹服务，打造社群众筹服务品牌。

Catalogue

第1章社群和众筹
1.1 你真的懂社群吗 /
1.1.1 社群必备四要素 /
1.1.2 社群到底有多重要 /
1.1.3 罗辑思维的神奇 /
1.1.4 伪社群知多少 /
1.2 众筹及其发展困境 /
1.2.1 什么是众筹 /
1.2.2 众筹平台的困境 /
1.2.3 线下众筹的困境 /
1.2.4 众筹在当下的发展困境解析 /
1.3 谁来拯救社群和众筹 /

第2章社群众筹：众筹问题终极解决之道
2.1 社群众筹是什么 /
2.1.1 社群众筹的定义 /
2.1.2 社群众筹的最佳案例——华为 /
2.1.3 社群众筹=熟人众筹吗 /
2.1.4 为什么必须做社群众筹 /
2.1.5 社群众筹的重大意义 /
2.2 小菊咖啡如何一周筹资540万元 /
2.2.1 小菊咖啡起源 /
2.2.2 项目路演 /
2.2.3 大获成功 /
2.2.4 原因分析 /
2.3 社群众筹的五大亮点与卖点 /

第3章社群众筹操作流程
3.1 概述 /
3.2 确定社群众筹项目 /
3.2.1 小而美 VS 高大上 /
3.2.2 网络项目 VS 实体项目 /
3.2.3 股权众筹项目 VS 产品众筹项目 /
3.3 寻找合伙人 /
3.4 编写众筹项目计划书 /
3.5 设计社群众筹回报方案 /
3.6 制订众筹法律文本 /
3.6.1 众筹意向书 /
3.6.2 股权代持协议 /
3.6.3 出资证明书 /
3.7 发展投资人加入 /
3.7.1 分批扩散 /
3.7.2 充分利用微信群 /
3.7.3 分批路演 /
3.7.4 壹起创发展众筹股东的案例解析 /
3.8 项目众筹路演 /
3.8.1 路演前准备事项 /
3.8.2 推荐路演流程 /
3.9 收集众筹款项 /
3.9.1 收款时间 /
3.9.2 收款账户 /
3.10 签订协议 /
3.11 社群众筹的关键要点 /
3.11.1 筛选合适的投资人 /
3.11.2 财务管理 /
3.11.3 社群运作 /

第4章社群众筹顶层设计
4.1 组织架构和决策机制 /
4.1.1 CC美咖的短暂幸福 /
4.1.2 CC美咖失败深度解析 /
4.1.3 众筹组织应该如何设计治理结构 /
4.1.4 避免众筹项目失败的关键——高效的决策机制 /
4.2 如何设计最有效的利益分配机制 /
4.2.1 利益分配的原则 /
4.2.2 发起人的利益如何保证 /
4.2.3 股东的利益如何保证 /
4.2.4 职业经理人的利益如何保证 /
4.3 如何设置投资人关注的退出机制 /
4.3.1 第一个股权众筹退出案例 /
4.3.2 如何设置退出机制？ /

第5章社群众筹的法律边界
5.1 众筹的主要规则与众筹平台风险防控 /
5.2 众筹的十大“天坑” /
5.3 社群众筹的法律界限在哪里 /

第6章社群众筹的发展趋势
6.1 超越罗辑思维的优质社群不断涌现 /
6.2 社群航母逐渐形成 /
6.3 社群众筹工具化、简单化 /
6.4 社群众筹联盟诞生 /
6.5 社群众筹交易所一统江湖 /
6.6 大量企业社群化 /

附录
附录A 相关概念 /
附录B 关于众筹的一些观点 /
附录C 关于众筹的问题答疑 /
1. 没有社群基础怎么做众筹 /
2. 社群众筹失败的主要原因是什么 /
3. 如何找到合适的投资人 /
4. 社群众筹是否有标准模板 /
附录D 关于众筹的相关文件 /
附录E 社群众筹的法律文本模板 /
1. 投资意向书 /
2. 股权认购协议书 /
3. 出资证明书 /
4. 股东名册 /
5. 股东会决议 /
6. 董事会决议 /
7. 监事会决议 /
8. 公司章程 /

欢迎加入书友会 /
中国社群生态联盟简介 /

Introduction

随着人们认识的深入和国家的大力支持，众筹市场已经成为目前最具潜力、发展最快的市场之一，但是同样乱象环生，缺少规则，缺乏真正懂得众筹的专业人士，没有标准化的流程和标准化的文本协议，项目识别和风险控制能力差。很多人跃跃欲试，但无从下手，更是出现了不少借众筹名义行非法集资的骗局，包括改头换面做直销传销，众筹被少数人利用，成了圈钱的游戏，给众筹市场带来了混乱，给人们的认知带来了混淆，众筹市场亟待规范，从而保证长远健康发展。“社群+众筹=社群众筹”，用众筹的思想和方法切入社群，挖掘社群资源，实现社群价值最大化。真正基于人的众筹，是未来众筹的一个发展趋势，是目前众筹问题的终极解决之道。众筹是未来商业系统的核心，是重塑商业文明的关键，是激活民间资本、对接闲置资源的有效途径，是中国可以实现弯道超车的一个巨大的机会。众筹是创业第一讲、商业第一课，是未来创业者和企业家的必备技能。社群众筹是人人可以参与、人人可以操作的众筹，是真正可以落地的众筹，是大众创业万众创新的最佳落脚点，是资源对接、杠杆借力的最佳方式，社群众筹，让创业更简单，让生活更美好！人是一切的基础，众筹的顺利发展，需要一批真正了解众筹、熟悉众筹的人。众筹将成为创业者和企业必须要了解和掌握的思想和方法，专业的众筹人才将迎来市场井喷的需求。希望通过本书，让更多人了解、接受和掌握社群众筹，集合众人之力，做正本清源的众筹，让众筹回归本质。众筹的本质到底是什么？众筹和非法集资有什么区别？众筹的创新性融资能力如何变成现实？社群众筹有哪些成功经验和前车之鉴？如何制定出吸引投资人的众筹方案？社群众筹如何操作？组织架构如何设计？如何筹钱又筹人？结合以上问题，本书详细解读了社群众筹的最佳案例——华为的虚拟期权制度，以及基于前华为人群体众筹的小菊咖啡和估值13.2亿元的罗辑思维等案例，并一步步解析了社群众筹的操作流程，无论是初识众筹者还是众筹从业者，都可以按照这个流程轻松启动社群众筹项目。同时针对社群众筹的关键点，如投资人选择、财务管理、社群运作、组织架构、决策机制等，都进行了详细分析，加上自己的经验教训，力求帮助后来者避开一个个的大坑。书中还阐述了社群众筹的法律边界和发展趋势，希望可以帮助大家看清未来的方向。特别值得一提的是，本书开拓性地附上了众筹的法律条文，以及法律文本模板，包括投资意向书、股权认购协议书、出资证明书、股东会决议、董事会决议等，这些对于广大众筹操作者来说无疑是很实用的。无论从理论高度还是实操性上，本书都在力求新高。希望本书能让更多人清晰地认识众筹，了解、接受和掌握社群众筹，希望能尽快涌现出一批优质的标杆性的众筹项目，带动更多人参与到众筹中，为中国的双创发展贡献自己的力量。

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