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Jingdong book

冒险与直觉：金融市场起落的生理学之谜

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Jingdong book

冒险与直觉：金融市场起落的生理学之谜

Name: 冒险与直觉：金融市场起落的生理学之谜
Brand: Jingdong book
SKU: 3111010231
Price: 45.33 USD
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★ 从非理性狂喜到非理性悲观，是目前中国投资市场的心里写照，《冒险与直觉：金融市场起落的生理学之谜》告诉你应如何做才能打破这种危机局面，使你有机会成为金融世界中的成功者。

★ 《冒险与直觉：金融市场起落的生理学之谜》作为金融时报年度财经图书，带领你了解金融市场与人性本身之关系，深入发掘你的“犬狼转变的时刻”；作者约翰·科茨博士兼具华尔街交易员+神经科学家的双重身份，从科学领域解读如何避免不理性的交易操作，实用性极强

★ 找到面对自身生理反馈机制的正确方法，学会控制你的判断力、提升你的决断力，你才能逃离人生的危机时刻，做出正确的选择。

Content Description

★人的一生中要经历无数次冒险。
在你的生命中，有多少次因为一个决定使你的人生轨迹彻底改变？；有多少次在危机时刻的判断带你走向人生的谷底或巅峰；在极大的危险中，你又会做何选择？在那些冒险时刻，你需要做出最正确的决定。
★在风险和压力下，生理系统如何将我们转变成全然不同的人？
约翰·科茨博士在《冒险与直觉：金融市场起落的生理学之谜》中虚构了一位交易员的故事，这位交易员先是经历了泡沫，之后又遭遇了崩盘，科茨详细地分析了交易员从非理性狂喜到非理性悲观的生理学原因。风险让我们专注，也对我们的生理产生深远的影响。生理学原因会促使投资者的风险偏好随着经济周期的波动而变动，从而导致市场的巨变。
★面对危机时刻，你的直觉反应决定了你的成败。
通过一系列突破性的实验，科茨发现了睾丸素与成功之间的反馈机制，提出了依靠生理反馈机制进行现实的选择。科茨在《冒险与直觉：金融市场起落的生理学之谜》中开展的研究给读者带来了全新的视角——风险的生理学之谜，指导你如何在“犬狼转变的时刻”做出正确的决断。

Author Description

约翰·科茨（John Coates），剑桥大学神经科学和金融学高级研究员，曾在纽约为高盛、美林和德意志银行工作，在交易大厅里，他观察到了情感的波动对交易员产生的影响。2004年，科茨又回到剑桥，开始研究内分泌系统对金融冒险行为的影响。科茨的研究成果曾被多本刊物引用，包括《纽约时报》、《连线》和《经济学人》，他也曾上过多期广播和电视节目，包括《早安美国》、《CBS晚间新闻》和BBC的节目，他的论文曾发表于《金融时报》和《美国国家科学院院刊》。

Catalogue

第一部分金融市场中的大脑与身体
简介
来临
内幕故事
01 市场泡沫的生理学
泡沫的感觉
是不是存在非理性繁荣分子？
非理性悲观
金融市场中的大脑与身体
是什么让大脑与身体结合？
02 用身体思考
为什么动物无法参加体育运动？
加速大脑的运转
控制体内的变化
第二部分直觉
03 思维的速度
债券交易的警钟
快速反应之谜
我，照相机？
前意识处理
冰山下的世界
交易大厅的快速反应
04 直觉
我们能相信预感吗？
预感和直觉
反馈
肌肉和第一反应
你的直觉会告诉你某些事
微妙的反馈
对市场的感觉
倾听身体的声音
生理训练
第三部分市场的季节性
05 搜索的乐趣
意料意料之外的信息
市场的摩尔斯电码
美联储！
信息的乐趣
公告
06 繁荣的诱因
人体的构成
不对冲的对冲交易
胜利者效应
繁荣
非理性繁荣
旺季
07 华尔街的压力反应
追逐风险还是规避风险
交易大厅中的“战斗或逃跑”反应
抵押担保债券市场每况愈下
熊市的压力反应
长期压力和风险规避
金融领域与压力相关的疾病
第四部分复苏
08 韧性
我们能控制压力反应吗？
加强韧性
在重压下保持优雅
学会倾听
工作场合的压力
09 从分子到市场
管理市场的生理
金融市场中的女性
回归
致谢

Book Abstract

当你冒险时，身体会在第一时间做出应对，因为冒险可能会伤害到你。驾驶员在蜿蜒的小路上飙车、冲浪运动员随着滔天巨浪撞向珊瑚礁、登山者在暴风雪即将来袭前依然在向上攀登、战士在无人区冲刺。这些人都冒着受伤甚至死亡的风险。这些风险使大脑变得更为敏锐，并且身体也会出现相应的“战斗或逃跑”的生理反应。事实上，身体对于冒险非常敏感。即使没有面临直接的死亡威胁，身体也会做出剧烈的反应。比如参加体育比赛或在看台观看比赛时，我们都知道“这只是游戏”，但身体依然会做出应对。温斯顿· 丘吉尔（Winston Churchill）曾经经历过最残酷的战争，但他依然能感受到身体在面临非致命威胁时所出现的反应。在记叙其早年经历时，他曾描述过一场在南印度进行的马球比赛，当时比赛进入了决胜局。丘吉尔回忆道，“我从没见过双方球员脸上的表情如此紧张、如此凝重，你都想不到这只是一场比赛，还以为是生死考验。即使是更严重的危机，也不会产生如此强烈的感情。”
另一种非致命威胁是金融风险，这也会导致强烈的情绪和生理反应。除了偶尔有经纪人自杀（这些自杀案例也可能是虚构的），专业的交易员、资产经理和投资散户在交易中并不会面临致命的威胁，但他们所下的赌注可能会威胁到他们的工作、房产、婚姻、名誉以及社会地位。金钱在我们的生活中扮演着重要的角色，在人类漫长的进化史中，金钱就如同一张强有力的令牌，给人类带来风险和机遇，因此投资的输赢会激发人类强烈的心理反应，这种心理反应古已有之。
从某种程度上说，金融风险甚至比身体面临的风险破坏力更大。收入或社会地位的改变会对人产生长久的影响，因此当我们在金融市场冒险下注时，所带来的生理风暴可能会持续几个月甚至几年。但人类并不擅长处理此类长期的生理风暴，我们的防御反应会在遇到危机时开启，然后持续几分钟、几个小时，最多几天后就关闭了。但金融市场上的狂涨、狂跌，或是持续地赢钱、输钱，却会把我们变得如化身博士a般面目全非。如果赢钱了，我们往往欣喜若狂，风险偏好程度大大上升，变得狂躁、莽撞、骄傲自大；如果输钱了，我们往往陷入恐惧之中，不断回忆悲剧的时刻，应激激素在大脑中长时间停留并进入血液循环，让我们沮丧、抑郁、极度厌恶风险，并且遭受病毒感染、高血压、脂肪堆积和胃溃疡的困扰。承担金融风险和降服一只灰熊所产生的生理反应差不多。
这种对生理和金融市场的看法与传统经济学是相违背的。经济学家认为对金融风险的评估纯粹是理性的脑力活动—要计算资产回报、概率和资本的最佳配置。但我要为此类所谓理性的决策过程加上感性的成分。近几年，神经科学和生理学的研究表明，当我们面临风险，包括金融风险时，我们不仅只是思考，也会在身体上为冒险做准备。身体会开启危机状态下的生理电路，随之增多的体内化学反应会对大脑的思考方式产生影响。如此一来，身体和大脑在面临威胁时成为统一的整体。在正常情况下，大脑和身体的联结会赋予我们敏锐的直觉和快速应对的能力，让我们成功应对风险。但在某些情况下，化学反应却会把我们吞噬。当交易员和投资者被化学反应吞噬时，他们就会产生非理性的狂喜或狂悲，使金融市场变得动荡不堪，让本就脆弱的经济体雪上加霜。
接下来，我要带大家去华尔街投行的交易大厅看一看，向大家解释面临风险时交易员所发生的生理反应。华尔街是高风险的世界，一次所发放的奖金就能决定银行家究竟是进入上流社会还是跌出中产阶级。银行家可能今年还能在汉普斯顿买度假别墅，明年他的孩子就上不起私立学校了。所以想象一下你面临着如下情境：一条出乎意料却又至关重要的新闻席卷整个交易大厅。
……

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