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Jingdong book

我的第一本互联网金融理财全书

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Jingdong book

我的第一本互联网金融理财全书

Name: 我的第一本互联网金融理财全书
Brand: Jingdong book
SKU: 3111010291
Price: 42.78 USD
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在互联网+大数据时代，涌现了哪些新的理财方式？传统的理财方式有了哪些变化？《我的第一本互联网金融理财全书》从理财规划入手，依次介绍了银行理财产品、第三方支付平台、基金、债券、期货、股票、外汇、信托、保险、网络理财产品、P2P、众筹、移动客户端理财等理财方式，不仅详细梳理了各种新型理财方式的特点，而且对传统理财方式的变化也进行了总结。同时，《我的第一本互联网金融理财全书》还特别强调了各种理财方式可能带来的风险，并提供了应对策略。
《我的第一本互联网金融理财全书》可以帮助读者了解各种理财方式的特点，有助于其敏锐地捕捉各种赚钱机会，以实现财富增值的梦想，走向财务自由。

Author Description

卢明明：财经学者、资深金融理财顾问，现在政府机关从事财务金融工作，拥有非常丰富的金融资本投资心得与资产管理经验，热衷于资本流通价值链的深入研究，擅长运用各种理财工具为家庭或个人进行综合理财规划，尤其擅长家庭财产低风险保值增值理财规划，稳健的投资风格备受业界信赖。近年来一直致力于投资理财知识的推广普及以及对财富管理的创新和多元化发展，已经出版了多部金融理财类的畅销图书。

Catalogue

第一章大数据时代理财有方向——做好理财规划最重要// 1
一、大数据时代理财，到底要理哪些“财”// 2
（一）收入——得到的财// 2
（二）支出——失去的财// 3
（三）储蓄——攒下的财// 3
（四）投资——让财生财// 3
（五）负债——借来的财// 4
（六）保险与信托——保驾护航的财// 4
二、大数据时代理财，要先做好自身规划// 4
（一）算算自己有多少财要理// 5
（二）清楚自己处于何种理财阶段// 7
（三）自己的理财目标是什么// 9
（四）自己到底属于哪种理财性格// 10
三、很多理财者曾经陷入过的理财误区// 11
（一）误区：理财就是投资// 11
（二）误区：没钱理啥财// 12
（三）误区：钱不是理出来的，是挣出来的// 13
（四）误区：跟风赚钱准没错// 13
（五）误区：急功近利，一夜暴富// 14
（六）误区：理财渠道单一，孤注一掷// 14
（七）误区：频繁转换理财工具// 15
（八）误区：高大上的投资团队一定可靠// 16
（九）误区：低息平台一定安全// 172
第二章银行理财——最常见的理财方式// 18
一、理财先储蓄，守好财富“聚宝盆”// 19
（一）通知存款与活期储蓄的技巧// 19
（二）选零存整取还是整存整取// 21
（三）快速计算各类银行的存款利息// 24
（四）如何分配有限的收入// 26
（五）外币的储蓄与收益计算// 27
二、投资银行理财产品，让财富“滚雪球”// 29
（一）认识银行理财产品// 30
（二）计算银行理财产品的收益// 32
（三）选择银行理财产品的技巧// 33
三、选择网上银行，为理财插上技术“新翼”// 34
四、信用卡，让消费也成为理财方式// 38
（一）信用卡还款// 38
（二）信用卡“生钱”小窍门// 39
第三章第三方支付平台——会理财的电子钱包// 41
一、支付宝：搭建在网络上的信用平台// 42
（一）支付宝可以做什么// 42
（二）注册支付宝// 42
（三）支付宝账户管理// 46
（四）支付宝的充值和转账// 50
（五）支付宝的缴费功能// 55
（六）添加银行卡和快捷支付// 57
二、多种支付工具：互联网时代的支付革命//61
（一）财付通// 61
（二）银联在线// 62
（三）汇付天下// 62
三、第三方支付机构没有告诉你的十件事// 63
第四章基金——让你拥有专家智囊团// 66
一、投“基”理财，先要知道基金是什么// 67
（一）基金的定义// 67
（二）基金的种类// 67
（三）新手买基金// 69
二、通过网上买卖基金，成为优秀的投“基”者// 71
（一）网上基金开户// 71
（二）基金申购// 77
（三）基金的收益计算// 81
（四）天天基金网：在超市轻松挑选基金// 83
三、货币基金：变现最快的基金// 86
（一）如何挑选货币基金// 86
（二）网购货币基金// 87
四、知晓基金投资技巧，搏击更从容// 91
（一）对号入座，巧选投资渠道// 91
（二）对比费率，选择收费方式// 92
（三）核查账户，确认成功购买// 92
（四）分红投资，滚动生利// 92
（五）基金转换，省时省力// 93
五、基金的赚钱能力，专家教你来判断// 93
第五章债券——稳健投资理财的首选// 94
一、买前分析，掌控债券理财的“舵”// 95
（一）了解债券的品种// 95
（二）什么是债券信用评级// 96
（三）挑选债券产品的原则// 97
二、通过网上进行债券交易，方便、快捷// 98
（一）查询债券信息// 98
（二）网上购买债券流程// 103
（三）债券投资成本的计算// 106
（四）债券收益率的计算// 107
三、投资国债有技巧，稳健踏实不可少// 109
（一）金字塔式操作法：风险平摊，买着放心// 109
（二）计划“买”和“卖”，等级投资来帮你// 111
四、债券投资六大风险如何规避// 112
第六章期货——保值投资两相宜// 114
一、了解期货市场，赚未来的钱// 115
（一）期货的定义// 115
（二）关于期货的专业术语// 118
二、教你开仓买卖期货来赚钱// 122
（一）了解开户程序// 122
（二）期货投资风险// 124
（三）期货交易方法// 125
（四）在网上查看期货详情// 129
第七章股票——以小博大的投资游戏// 133
一、走进股票市场，浪里淘金// 134
（一）股票到底是什么// 134
（二）并非人人都适合股票投资// 137
（三）股票账户开立基本流程// 139
（四）股票买卖基本流程// 141
（五）股票投资常用软件及其应用// 142
二、买卖股票，提升你的回报// 148
（一）看懂股市的K 线图// 148
（二）如何选中一只好股票// 151
（三）短线操作，一举击中// 152
三、简单的股票买卖投资策略// 154
（一）分散风险// 154
（二）守株待兔// 155
（三）看大盘买卖// 155
（四）挂单试盘买卖// 155
（五）逢三抛，逢一逃// 156
四、股票被套牢时的六个解套技巧// 156
（一）止损解套// 157
（二）摊平解套// 158
（三）波段解套// 158
（四）拔档解套// 158
（五）做空解套// 159
（六）换股解套// 159
（七）几个防止被套牢的小诀窍// 159
第八章外汇——挖掘货币转换中的“金矿”// 161
一、走进外汇市场，利用兑换生钱// 162
（一）简单认识外汇投资// 162
（二）外汇交易适合哪些投资者// 163
（三）外汇的投资方式// 163
二、买卖外汇，赚钱如此简单// 165
三、炒汇，在网上进行高端理财// 166
（一）关注外汇牌价，掌握最新资讯// 166
（二）外汇投资平台开户// 167
（三）外汇交易软件的使用// 170
四、新手炒汇攻略，让你操作更灵活// 173
（一）以“闲钱”投资// 173
（二）主意既定，勿轻率更改// 173
（三）当机立断// 173
（四）逆境时，离市“休息”// 174
（五）设置止损位置，及时操刀割肉// 174
（六）不要为几个点误事// 174
（七）寻找盘局突破时下单// 174
（八）小心大跌后的反弹与急升后的调整// 175
（九）学会风险控制// 175
第九章信托——高端投资的开始// 176
一、你不得不知的信托知识// 177
（一）什么是信托// 177
（二）如何认清信托产品的种类// 177
（三）适合投资信托的人群// 179
二、信托市场，帮你延续你的财富// 180
（一）信托的购买时机// 180
（二）信托买卖程序// 182
（三）信托转让// 186
三、不能说出的信托理财秘密// 188
（一）信托公司的实力和信誉度// 188
（二）信托产品的资金投资方向// 188
（三）信托产品的期限// 188
（四）自身风险承受能力// 188
第十章保险——投保赔付新时代// 190
一、保险：危难中的“及时雨”// 191
（一）保险的定义及种类// 191
（二）保险代理人// 192
二、挑选保险产品，从纯保障到真理财// 193
（一）分红险：为自己置一份红包// 194
（二）投资连结保险：最具技巧的保险// 195
（三）意外险：未雨得绸缪// 197
（四）少儿险：为你的天使买份保障// 197
（五）财产险：为我们的财富上锁// 199
三、足不出户，网上购险更便捷// 202
（一）网上制订保险计划// 202
（二）货比三家买保险// 204
（三）适合网购的保险类型// 206
（四）网上“淘”保之三问// 206
四、读懂购保技巧，轻松做理财大师// 207
（一）人生三阶段，如何买保险// 208
（二）买保险的六要六不要// 210
（三）买保险时需要注意的小细节// 211
第十一章网络理财产品——新颖高效的理财方式// 213
一、余额宝：支取随心的存款理财// 214
（一）认识余额宝// 214
（二）将资金转入余额宝内// 215
（三）余额宝涉及的时间问题// 217
（四）查看余额宝的收益情况// 218
二、百度金融理财：“蹩脚”变“土豪”// 220
（一）认识百度金融并注册// 220
（二）投资百度金融中的产品// 221
三、有利网：全方位理财计划// 224
（一）认识与注册有利网// 224
（二）有利网的三种产品及投资操作技巧// 226
四、网络理财产品：让你每天都有收益// 232
（一）汇添富现金宝// 232
（二）天天基金活期宝// 232
（三）其他理财产品与网络理财产品技巧// 233
五、网络理财PK 银行理财，优势在哪里// 235
六、互联网理财，平台选择原则知多少// 236
（一）资金安全性// 236
（二）平台的信誉// 236
（三）平台利率的高低// 236
（四）团队的专业性// 237
第十二章 P2P 与众筹——

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