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途客圈创业记 不疯魔 不成活

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- 讲述一个真实且完整的创业故事
- 涵盖作者的创业心得和反思

途客圈成立于2011年4月,是一家社交旅游网站,2011年5月成功加入创新工场助跑计划,2011年9月第1版网站正式上线,2011年10月拿到创新工场和金沙江的联合投资,加入创新工场加速计划,2012年2月新版网站全新上线,荣获ChinaBang创业大赛第1名,2014年以资金链断裂被世界邦收购而告终。

《途客圈创业记 不疯魔 不成活》作者是途客圈的创始人之一。他以自己创业两年的亲身经历,讲述途客圈这样一家获得过创新工场等知名投资机构投资的创业公司是如何一步步发展,然后又一点点衰落的。

《途客圈创业记 不疯魔 不成活》完整如实地记录了途客圈的创业历程,犹如一次复盘,作者除了讲述自己的整个创业历程中的种种经历外,还在书中提供了很多个人的思考。本书特别吸引人的正在于翔实生动的创业故事和作者个人的创业反思。
Content Description

《途客圈创业记 不疯魔 不成活》记载了“途客圈”真实、细腻的创业历程。一群人,因为一个共同的事业的感召,聚在了一起。两年的时光,从梦起到梦碎,他们经历了怎样的创业磨难?如何打造一个互联网创业团队?如何获取投资?团队和产品在发展过程中经历了哪些起起伏伏?本书作者从自身经历出发,讲述了“途客圈”这个独特的创业团队的故事。其中,有欢乐,有悲伤;有天堂,有地狱;有经验,有反思,但更多的是有成长的喜悦……创业是没有门槛的,本书的很多经验对计划创业或正在创业途中的人来说都是可以借鉴的。

《途客圈创业记 不疯魔 不成活》适合对互联网创业感兴趣的读者,打算创业或者正在创业的读者,包括但不限于大学生和各科技公司的技术人员、产品人员、运营人员,以及有创业梦想的人。
Author Description

陈天 蛰伏期的创业者,不知名工程师,微信公众号“程序人生”的作者。喜欢编程,喜欢码字;喜欢读书,喜欢思考;喜欢旅游,喜欢尝试新鲜事物。目前客居硅谷,在光荣的NetScreen的大旗下,为Juniper Networks效力。对编程语言没有特殊的偏好,工作时用Python和C,自娱自乐时用JavaScript、Clojure、Elixir和Go,典型编程语言机会主义者;对编程思想则倾向性非常严重,信奉Simplicity Matters,是Rich Hickey的坚定粉丝。

迄今为止值得自己骄傲的是:近五年内,除却节假日,几乎每日都能在早上七点左右开始一天的程序人生。
Catalogue

梦想/1
途我睿的由来/2
Alex 和剑桥MBA/3
iWeekend 创业周末/4
合伙组建公司/6
依依辞别Juniper/9
申请助跑计划/12
助跑计划/15
创新工场初印象/16
种子融资/18
融资的目的/19
投资协议/19
等待进入创新工场/21
早期产品/21
概念/22
技术选型/23
开发/27
与iWeekend 再续前缘/28
完善拼图/30
组建团队/31
愿景和使命/38
发布Alpha 版本/40
正式上线/43
UX 再造/45
天使投资/47
工具和社交之争/47
Demo Day/49
途客圈旅行助手/51
Nanfang 离职/55
加速计划/59
新一轮招聘/60
结束编外身份/63
重铸产品/65
苦中求乐—飞盘/69
复盘/73
敏捷实践/75
可爱的实习生/77
VIE 和75 号文/81
通宵上线/83
永定河峡谷徒步/86
产品经理之痛/89
Tao 神出走/93
途客圈旅行助手正式上线/96
旅行计划大赛/98
破局的尝试/105
矛盾爆发/109
风云再起/112
密云会议/115
裁人风波/117
踽踽独行/121
搬离创新工场/122
项目代号:Cayman/123
开辟收入/127
分歧再起/131
产品代号:Ireland/132
有爱的夫妻档组合/134
项目管理工具:teamspark/137
小宝降临/141
最后的尝试/143
和平分手/147
现金流告急/148
艰难抉择/150
再度裁人/153
告别团队/156
结束使命/158
新的思考/163
团队/164
选择合伙人/164
选择技术合伙人(成为技术合伙人)/164
招募团队/168
建立自我提高的团队/169
方向/ 市场/170
市场区隔/170
市场容量/171
产品之外的技术工具箱/172
流程/175
写在最后的话/177
Book Abstract

《途客圈创业记 不疯魔 不成活》:
合伙组建公司 iWeekend之后,我和A1ex各奔东西。他回到中东,我继续我每天的工作。我们通过Gmail热切地交流彼此的想法,并彼此鼓励。他想做一个类似于oDesk那样的服务,将国内的IOS开发者介绍给海外的客户,帮他们达成外包,网站从中抽取佣金;我继续着我的旅游网站想法,并计划在之前Demo的基础上做出一个产品,然后辞职创业。有一天,A1ex突然在邮件里说我们一起实现你的想法吧,你的想法有更广阔的市场,做成并做大的机会更大。我一阵激动,两个人一起做成一件事的机会肯定更大,而且我们两人充分互补:他销售出身,可以管市场和运营,而我可以完全聚焦于工程和产品。我们聊了很久这个产品的未来,并大致商议了辞职创业的可行性。
我很兴奋地将我的想法告诉了家里人。家里人非常支持我的决定,尤其是我妻子,这让我非常感动。
我们计算了一下我们能拿出来创业的积蓄,以及后续的生活成本。当时妻子收入一万出头,而我们每月的房贷要九千五。还好公积金还款自由度比较大,就干脆把公积金月还款降到几乎最低标准,让每个月的房贷压力不至于影响我们的基本生活。我俩本身就是很节俭的人,但为了创业,我们打算更加量人为出地生活。我们取消了当时正在准备的澳大利亚大环游,放弃换车的念头,并推迟了生孩子的计划(可小宝还是着急提前一年出来了)。妻子是一个很有爱的人,一直憧憬着开一个小花店,就像我们在旅途中遇见的那些小店一样,充满浪漫和温馨的气息。在2010年下半年我们曾将此事提上日程,为此还跑过不少地方了解租金行情和开店细节。但为了我的梦想,她不合地放弃了这个想法,专心“养”我。
得到了家人的支持,我们继续前进。Alex打算3月辞职回国,而我跟老板申请后,定在了3月底辞职。
3月Alex回来了,为了更便于我们之间的交流和展开工作,我和妻子把自己的卧室借给Alex住,而我俩则住在给丈母娘准备的卧室。我们敲定了如下的合伙协议: (1)每人出资25万元,共计50万元,作为启动资金。
(2)我跟Alex的股份比例为60/40。虽然我们出资额相同,但他很认可我是这个想法的发起人,且在实现这个想法的过程中,我的贡献更大一些。
(3)我们的股份以股份兑现(vesting)的方式获得,分4年行使。干满第一年得1/4,以后每干满一个季度获得1/16(后来在正式投资协议中定为每年才能得1/4,未满一年中途离开没有相应股份)。这是为了保证每个人都可以全身心地投入至少4年。因为我们相信做公司就像马拉松,没有坚持就没有收获。
这一条当时是用来制约A1ex的,因为他虽然有承诺,但他又拿到了MBA的录取通知书,很可能中途离开一年去剑桥读书,然后再回来。一年会发生很多事,万一他有了其他想法不回来怎么办?所以我们约定通过股份兑现来约束股东。没想到最终我成了这场马拉松中先退赛的人,股份兑现让我只得到我自己1/4的股份。这是后话。
……

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