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Jingdong book

每天学点博弈学

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Books Motivation & Success Intelligence and Strategy

Jingdong book

每天学点博弈学

Name: 每天学点博弈学
Brand: Jingdong book
SKU: 3112005741
Price: 41.03 USD
Availability: OutOfStock

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Content Description

这是一本不需要任何经济学或者数学基础就能轻松阅读的书；你会觉得它很有意思，你随便翻开哪一页都能意兴盎然地读下去；很实用，实用到你觉得学习了这里面的博弈论常识，你的思维方式起了“革命性”的变化，对一些事情的认识、理解及处理方式的选择有“豁然开朗”之感；同时你会对博弈论产生一定的兴趣，甚至觉得通过本书了解博弈论还有些“不过瘾”，愿意自己再来搜寻一些更深更全面一点的博弈论著作来更加系统地学习。
博弈学是人人都离不开的一门学问，在日常生活中，人们都会在实际上有意无意地用到其中的方法与策略。
人生就是一个大舞台，我们时刻在扮演着不同的角色，但不管扮演什么角色，我们都免不了会与他人产生交集，而在此过程中，便产生了种种的博弈。本书用通俗的语言，结合精彩的实用案例，带你理解博弈、运用博弈，让你在生活中变得更加游刃有余。

Author Description

元亨利，图书撰稿人。出版多种畅销图书，如《一本书读懂四大名著》《一本书读懂四书五经》（中国城市出版社）《哈佛博弈课》等。

Catalogue

第一章博弈论——让你成为赢家的理论
1．心理博弈无处不在
2．博弈的构成要素：对手、出招与收益
3．人的理性是博弈的前提
4．博弈论就是教你“策略化思维”
5．损人利己的零和博弈不可取
6．博弈的目的是完善自己
第二章囚徒困境——迫使他人与你合作的博弈策略
1．合作与背叛之间如何抉择？
2．别被“小聪明”算计了自己
3．把握“敲竹杠”的火候与时机
4．让对手陷入囚徒困境
5．走出囚徒困境的常见法则
第三章纳什均衡——不会令自己后悔的博弈策略
1．没有优势不如退而求其次
2．“麦琪的礼物”虽无私但无用
3．你进我退，能伸能屈
4．“鲁莽者”可能是博弈的胜出者
5．默契源于为对方考虑
第四章重复博弈——避免违约和欺骗的博弈策略
1．长久的关系是合作的保障
2．用诚信观念维持社会秩序
3．条件改变，博弈策略也要随之改变
4．“一报还一报”的策略简单有效
5．道德形成规范，便有了约束力
第五章斗鸡博弈——进退有度的博弈策略

1．适当退让避免两败俱伤
2．长远的利益高于眼前的利益
3．敲山震虎的威慑策略
4．斗鸡博弈中的麻痹策略
5．留得青山在不愁没柴烧
6．给别人留退路，就是给自己留后路
第六章猎鹿博弈——合作双赢的博弈策略
1．优化资源配置实现共赢
2．你为什么觉得社会不公平
3．合作是“消灭”对手的最好方式
4．合作中的“偷梁换柱”策略
5．合作中的“反客为主”策略
第七章智猪博弈——借他人之力获益的博弈策略
1．弱势也能成为克敌制胜的武器
2．把握一切可以利用的机会
3．借他人的势，办自己的事
4．不占先机也可后发制人
5．抑制“搭便车”的偷懒行为
第八章混合策略——迷惑对手的心理博弈策略
1．警察与小偷的博弈
2．规律中隐藏着陷阱
3．脱颖而出的永远是少数
4．少数派策略就是逆向思维
5．牺牲局部，保全大局
6．占小便宜吃大亏
第九章协和谬误——走出错误的博弈策略
1．坚持错误的就注定会失败
2．“不抛弃，不放弃”在什么情况下才有意义
3．“跳槽”有风险，跳前需谨慎
4．认赔服输也是一种智慧
5．与其悔恨，不如悔改
第十章蜈蚣博弈——预知结果反向推理的博弈策略
1．倒推法的逻辑悖论
2．巧妙地纵，才能牢固地擒
3．一步一步地将对手诱入圈套
4．从人生的终点反向规划
第十一章枪手博弈——后发制人的博弈策略
1．木秀于林，风必摧之
2．靠运气不如靠实力
3．做事要留回旋余地
4．远离是非，避免冲突
第十二章分蛋糕博弈——谈判与讨价还价的博弈策略
1．你会讨价还价吗？
2．时间也是一种成本
3．最后通牒：不同意就拉倒
4．充分利用手中的筹码
第十三章 ESS策略——适应进化规则的博弈策略
1．不能改变环境，就要适应环境
2．谎言说多了也能变成真理
3．无法摆脱的“路径依赖”
4．习惯变成依赖，就无法改变
5．充分利用榜样的力量
第十四章公共知识——将事实变为共识的博弈策略
1．明确公共知识，才能有效沟通
2．谁也不能做你的镜子
3．“潜规则”是特定的公共知识
4．小人的眼里没有君子
第十五章信息博弈——知己知彼的博弈策略
1．玩的就是信息不对称
2．隐藏对自己不利的信息
3．有效地传递出正面信息
4．所罗门的信息甄别法
第十六章威胁、承诺和报复——不战而屈人之兵的博弈策略
1．没有胡萝卜，只有大棒
2．承诺要落实到行动上
3．敲山镇虎，让对手感到恐惧
4．报复：以牙还牙的必要性
5．边缘政策：我是流氓我怕谁

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Jingdong book

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