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Jingdong book

翻盘：互联网时代的垂直创业法则

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Jingdong book

翻盘：互联网时代的垂直创业法则

Name: 翻盘：互联网时代的垂直创业法则
Brand: Jingdong book
SKU: 3112013061
Price: 41.62 USD
Availability: OutOfStock

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1.内容充实、丰富。本书案例非常丰富，且多典型性案例，正文图文并茂，丰富的案例+清晰的图表分析，可读性极强，适合草根创业者和垂直领域创业者借鉴和学习。
2.书本内容定位精准，专注于垂直领域创业，从各个角度分析了垂直创业的市场机遇、市场陷阱等，通过分析市场、服务、客户等垂直化趋势，为草根创业者提供很多可借鉴方法，实操性极强。
3.案例新颖，独特。书中聚焦互联网垂直创业案例，有比较知名的企业案例，也有很小但很典型的案例，能让读者茅塞顿开。
4.目标读者精准。本书定位的是垂直领域创业者，特别是互联网O2O垂直创业者、草根创业者，书中内容针对性强，可读性高，是创业者寻求思路、发现方法的不二之选。

Content Description

《翻盘：互联网时代的垂直创业法则》立足于垂直领域创业，从垂直领域创业故事到垂直领域创业的具体实操，不论是案例，还是具体实操方法，都对垂直领域的创业者有很强的借鉴意义。书中重点围绕“垂直领域内的行业垂直化、市场垂直化、人群垂直化、产品垂直化、服务垂直化、传播垂直化”来对垂直领域进行全面解读，是垂直创业领域内不多见的实操书籍。
《翻盘：互联网时代的垂直创业法则》语言流畅清晰，逻辑严密，案例选取既有代表性，又具有实操指导意义，是垂直领域内创业者的常备书。尤其对那些想要在被巨头吞噬的行业内持续生存者，和行业今天的互联网创业者，拥有着传统互联网创业者带来的成功经验和失败教训，有着传统互联网创业时无法企及的市场环境和政策风口，更有着一个已经走向成熟的移动互联网氛围，但与此同时，他们也必须要比传统互联网创业者具备更灵敏的反应能力、更敏锐的观察能力、更强大的心理素质、更周密的创业计划……这不是具体的规定和要求，而是市场发展规律向创业者发出的召唤。
《翻盘：互联网时代的垂直创业法则》正是在这样的背景下应运而生。本书作者是互联网创业领域的研究者和实践者，亲身参与了传统互联网的创业历程，经历过成功路上的搏击和兴奋，也目睹过下坠途中的失败与痛苦，更是对当下移动互联网垂直创业风潮有着深入观察和积极思考。基于作者所具备视角的独特性，本书采用全新案例，将2013—2015年诸多垂直创业者的奋斗实践纳入文中，作为分析和研讨的对象，引导读者去从中看到垂直创业的内在规律；在理论上，则提供了对垂直创业的正确分析角度，帮助创业者摸清垂直创业的思考脉络，寻求效率高的创业方向，建构成果好的创业体系，并且结合实践，形成属于创业者自身独有的创业思维。

Author Description

萧文鹏，互联网垂直领域创业者，淘宝达人，专注于导购APP的开发。旗下垂直动漫APP“萌宅购”使用人数数十万。其互联网导购平台“简单生活”粉丝达到十几万，网站月点击量600万，对互联网垂直领域创业有着自己独到的认识和见解。

Catalogue

Part1 翻盘的“小喽啰”
——传奇的垂直创业者和事
1．1蓝领效应大于白领效应/2
1．2找到不缺钱而又想体验赚钱的人，你就是富人/6
1．3懒人模式让猪也能飞/13
1．4想象被庞大的工薪族拥护的场景/19
Part2 巨头脚下的“小时代”
——垂直领域的魔力与魅力
2．1 垂直门户咬掉了传统门户的一条大腿/26
2．2垂直领域的每一个顾客都是一种购买力/31
2．3任何垂直领域，都存在“正螺旋效应”/36
2．4以自己的内容指引顾客消费自己的商品/41
Part3 要么枪口，要么风口
——垂直创业的陷阱和选择
3．1商业模式不清晰/46
3．2误把概念当方法/50
3．3被其他平台把持流量入口/57
3．4警惕互联网金融的侵袭/63
3．5如果腾讯复制你的模式，你该怎么办/68
Part4 全球化不能通行全球
——垂直创业之行业垂直化
4．1选择最肥的行业，深挖下去/74
4．2保险行业的失地/81
4．3智能家居创造最贵的需求/86
4．4二手车市场的权威影响力/90
4．5把重心下移到景点/95
4．6垂直教育打破僵化学习/99
4．7移动医疗蚕食医疗市场/104
Part5 水面下的冰山才是主战场
——垂直创业之市场垂直化
5．1新浪如何寻找下一个“微博”风口/110
5．2差异化优势，扎根垂直市场/113
5．3市场垂直化的标准：让人上瘾/118
5．4任何一个领域都存在临界点/123
5．5垂直市场中的水平化思维/127

Part6 用户购买的核心是私人订制
——垂直创业之人群垂直化
6．1小网站的曙光/133
6．2从业务垂直转向人群垂直/137
6．3用户在哪创业就在哪/142
6．4我们眼中必须只有一类人/146
6．5垂直人群的五步过滤法/150
Part7 个性化让风洞大开
——垂直创业之产品垂直化
7．1垂直化不等于单一化/155
7．2产品属性应做好区隔/159
7．3为谁设计是产品创新的关键/163
7．4把每一个产品都当成用户的孩子/167
7．5个性、细分而专注是长法/172
Part8 开创不计成本的消费模式
——垂直创业之服务垂直化
8．1特定用户群需要的服务场景/178
8．2垂直服务的自身壁垒/182
8．3快是做好垂直服务的根本/186
8．4如何规避上门服务的线下限制因素/190

Part9 只让一个人听到你的声音
——垂直创业之传播垂直化
9．1二维码传播，最好的垂直化表现/195
9．2社会化媒体与自媒体的博弈/199
9．3场景化推广，去中心化/203
9．4抓住痛点，先打针后吃药/206

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