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Jingdong book

不是谁都能创业

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不是谁都能创业

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☆不是谁都能创业,了解创业常识,熟悉创业流程,是创业成功的必备因素。

☆秋叶的网易云课堂《和秋叶一起学PPT》等系列课程累计销售额近千万元。

☆连续创业成功者秋叶和从职业人到创业人转型实践者夏广润,分享创业常识。

☆华中科技大学启明学院点团队创始人,武汉市创业红娘公益服务中心理事长刘玉作序推*。

☆PPTV的创始人、华中科大DIAN团队顾问姚欣倾情推*。


Content Description

连续创业成功者秋叶总结自己的创业经验,与从职业人到创业人的转型实践者一起,为想要创业者分享了创业常识,以及接地气的创业建议。

本书的特点在于:

·教会有创业想法的人规避10大风险

·敦促创业者打造6项硬实力

·落实创业团队的组建和运作

·建议《商业计划书》的写作

·项目*终落地。

不是谁都能创业,本书是想要创业者必读之书,为准备创业的人提供 “更有效”的建议,帮助创业者找到合适创业之路。


Author Description

夏广润,微博@夏广润 ,前华为人发起的创业投资互助平台(华创俱乐部)理事,武汉华友会会长,从职业人到创业人转型实践者。对创业项目的选择、评估和操作有着丰富的实战技巧,对市场团队的建设和管理、复合型人才的选用育留和解决方案销售有着深刻的理解。

秋叶,微博@秋叶 ,本名张志,武汉工程大学副教授,校大学生创新创业中心主任。微信公众平台“秋夜青语”运营者,网易云课堂《和秋叶一起学PPT》等系列课程累计销售额近千万元。著有《和秋叶一起学PPT》《秋叶:如何高效阅读一本书》《轻松学会独立思考》等。


Comments

无论是我带领点团队与企业合作14年来经历的近300个真实项目所踩过的“坑”,还是点团队老队员毕业后创立的50多家公司走过的直路或弯路,亦或是我这一年来耳闻目睹的大量创业团队从生到死、或死而复生的酸甜苦辣,每一段都能引起我深深的共鸣。我相信是只要有过创业体验的人,再读此书,一定与我有同感。

——华中科技大学启明学院点团队创始人,武汉市创业红娘公益服务中心理事长 刘玉



阻碍创业成功的,很可能不是千山万水,而是鞋里的一粒沙。很多创业团队和创业项目之所以没有取得成功,往往不是在创业方向和商业模式这种“大是大非”的事情上出问题,恰恰是“一粒沙”的问题没有解决好就急着上路,*终“小问题”酿成大祸。“沙”是什么?无非是一点点创业的常识而已。本书可以给想创业的或者正在创业的朋友“提个醒”,告诉他们有哪些需要注意的地方,越是早点注意并加以解决就越有利。


——PPTV创始人、华中科大DIAN团队顾问姚欣


Catalogue

一创业不是什么伟大的事情

1.1创业的梦想其实没那么伟大

1.2不能抱着学习的心态创业

1.3英雄不问出处,创业不分早晚

1.4太坚持和太靠谱不见得是好事

1.5改变世界不重要,活下去才重要

1.6创业是一种心态,而非一种状态

1.7创业虽苦,但不要苦大仇深

1.8要有目标,但不能纠结于目标

1.9创业者千万别追求做一个“完人”

1.10融资和上市只是手段,不是目的

二好创业者最大任务就是控制风险

2.1创业第一要务就是“不上当”

2.2小心那些打着创业名头的骗局!

2.3最好的商业模式就是“做买卖”

2.4怎么大风越狠,我心越慌!

2.5创业者要少混圈子,多泡用户

2.6好商业创意是很难被偷的!

2.7好项目不见得就适合自己

2.8投资人不见得就是天使!

三打造硬实力:创业者的六项修炼

3.1把时间用到最重要的事情上

3.2要学会讲故事

3.3培养对数字的敏感性

3.4守规矩讲道理

3.5用柔软的身段去争取利益

3.6要做有大局观的帅才

四选择创业项目常犯的错误

4.1不自量力,孤军奋战做蛋糕

4.2好为人师,教育客户忘盈利

4.3资源匮乏,盲目跟风做平台

4.4路径太长,盈利模式不性感

4.5违背常识,为了创新而创新

4.6封闭市场,强势巨头盘中餐

4.7跨行创业,降维攻击未必灵

4.8义、利不分,免费模式难转型

4.9 三心二意,自作聪明留后路

4.10迷信资源,远离市场终被弃

五创业团队的组建和运作

5.1 先做“团伙”,后建“团队”

5.2团队价值观决定盈利模式

5.3算清楚账,做明白事

5.4先找臭皮匠,再培养诸葛亮

5.5要见面谈,不要只看朋友圈!

5.6所谓情怀,是“日久生情产生的胸怀”

5.7先有“团队习惯”,后有“团队文化”

5.8别急着过老板瘾,能不能先快速验证你的想法?

5.9 背景不同,创业姿势也不同

六你的项目靠谱吗?

6.1你的项目是什么?

6.2 你的客户是谁?

6.3你的客户在哪里?

6.4你的项目靠什么盈利?

6.5你们的竞争对手是谁?

6.6你的项目会遇到哪些风险?

6.7你们团队的介绍

6.8你的项目需要多少融资,准备干吗?

6.9你们还需要什么样的帮助?

7.4《商业计划书》的PPT宣讲框架结构

7.5《商业计划书》实战技巧

八项目展示(路演)实战技巧

8.1投资人和创业者究竟是什么关系?

8.2知己知彼:投资人到底在想什么?

8.3有的放矢:投资人到底想看什么?

8.4玩转路演的“经典三问”

8.5路演的“终极绝招”

九如何让你的创业项目落地?

——教你开创业公司

9.1 除了开公司,你还有哪些选择?

9.2公司注册那些事儿

9.3 怎样节约公司的办公成本

9.4做一个靠谱的老板

9.5创业者如何培养团队?


Book Abstract

无论是我带领点团队与企业合作14年来经历的近300个真实项目所踩过的“坑”,还是点团队老队员毕业后创立的50多家公司走过的直路或弯路,亦或是我这一年来耳闻目睹的大量创业团队从生到死、或死而复生的酸甜苦辣,每一段都能引起我深深的共鸣。我相信是只要有过创业体验的人,再读此书,一定与我有同感。

——华中科技大学启明学院点团队创始人,武汉市创业红娘公益服务中心理事长 刘玉



阻碍创业成功的,很可能不是千山万水,而是鞋里的一粒沙。很多创业团队和创业项目之所以没有取得成功,往往不是在创业方向和商业模式这种“大是大非”的事情上出问题,恰恰是“一粒沙”的问题没有解决好就急着上路,最终“小问题”酿成大祸。“沙”是什么?无非是一点点创业的常识而已。本书可以给想创业的或者正在创业的朋友“提个醒”,告诉他们有哪些需要注意的地方,越是早点注意并加以解决就越有利。


——PPTV创始人、华中科大DIAN团队顾问姚欣


Introduction

前言

写给创业者的话

目前可能是中国历史上创业氛围最浓厚的时候,俨然成为一种时髦。无论在社会上还是各大高校里面,经常可以见到企业家、投资人、知名校友的演讲和创业项目路演,五年前这种情况是想都不敢想的。

如果不谈“项目”“估值”“融资”,没有聊过“雷军”“马云”“开复”,可能都不好意思出去见朋友。关于“梦想”“风口”“情怀”“改变世界”的名言金句填满了人的大脑,类似“××项目融资×千万美金”“某两个冤家对头宣布进行合并”的消息铺天盖地,抓你眼球的头条文章都是“90后”“美女”“海归学霸”“辍学创业”“霸道总裁”,媒体上的“创业内容”和“娱乐内容”已经浑然一体,甚至都不知道那些“创业者”到底是企业家还是精通PPT的路演家。

2B(to business 面向企业的项目)也好,2C(to consumer 面向消费者的项目)也好,最终都变成了2VC(to venture capital,面向风险投资人“表演”的项目),创业路演甚至异化成PPT秀场,一个个创业者站出来都是乔布斯的范儿。

但是——我们要说“但是”了,这些热热闹闹的、足够吸引眼球的事情真的就是创业吗?这些“演员”一样的创业者真的是在“创业”吗?

我们见过很多创业项目——梦想很美好,目标很明确,定位很精准,解决的是刚需,但就是没执行方案。

创业者和创业项目不能一直只在讨论“老鼠如何给猫挂上铃铛,从而再也不怕猫偷袭”的问题!但我们看到类似的创业者和创业项目越来越多,所以我们想写这本书,我们认为与其给创业者们提供“永远正确”的建议,不如提供“更有效”的建议。

不是每一个人都适合创业。我们不负责指导你的项目创业,我们只是分享创业的基本常识。我们想用更理性的思考模式来帮助创业者厘清思路,帮助他们找到适合自己的创业项目。所以在这本书里,我们会为你分享如下干货:

创业前规则:创业的准备期短则半年,长达三五年,这段时期非常重要。创业就像种一棵树,准备期就是在找寻合适的土壤和种子。如果等种下种子之后才发现选错了土壤,你就会追悔莫及,毕竟移植不是那么容易的事情!

创业钱规则:无论理想多么丰满,梦想多么伟大,从创业的第一天起就必须要跟钱打交道,对“钱”没有感觉的人是没有办法创业的。有时候你就得背负“死抠、死抠的守财奴”的骂名,有时候你必须毫不吝惜地一掷千金,哪怕心里在流血!我们会分享一些项目融资的方法和步骤,但现金流才是最重要的!创业者一定要学会分析盈利模式、市场推广与拓展方法,让创业项目尽快地赚到真金白银。有时候投资人很“淡定”地建议你“不要太看重现金流”,但是只有手头有钱的时候,你谈融资才会有更好的筹码,等你项目没钱了再找投资人就很难卖出好价格。

创业潜规则:哪里都有“规则”和“潜规则”,创业的圈子也不例外。“潜规则”也有好坏之分,比如“节省成本的办法”“怎样让初创公司看起来很正规”“怎样选择合作伙伴”“怎样对待离职员工”等,往往都是公司没有切实规定的,却是实际应用中必须用得到的“潜规则”。我们认为最大的“创业潜规则”就是:谁的产品更好、服务更好、反应更快,谁就能成功。

创业浅规则:创业其实并不复杂,遵循常规,项目也就成功了一大半。如果一个创业者介绍的项目模式很复杂,恐怕这条路他并没有准备完善。绝大部分好的创业项目其实能让人一听就懂,拍案叫绝,但它不仅有足够高的竞争门槛,而且是你有核心竞争力能快速复制的项目。

回到本书写作的初心,为什么我们要谈创业“Qia n”规则?所谓的“Qian”规则,其实就是和大家聊聊创业的常识。

下面,让我们开始吧。


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Brand Jingdong book
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2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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