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Jingdong book

斯坦福大学超具人气的创业课

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Jingdong book

斯坦福大学超具人气的创业课

Name: 斯坦福大学超具人气的创业课
Brand: Jingdong book
SKU: 3112017521
Price: 25.04 USD
Availability: OutOfStock

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Content Description

本书围绕如何开创自己的事业这个主题，将创业的智慧和理念本土化，落实创业思维和方法，集全球创业成功案例，让读者从书中的创业智慧中得到启发，并借助本书提供的一些列创业管理工具，给想创业和正在创业路上的人提供有力量的帮助！

Author Description

韩布伟，知名时评人，81后畅销书作家，担任主编、企业特聘战略型导师等。对哈佛大学、沃顿商学院、斯坦福大学、耶鲁大学、伦敦大学等国外名校的特色课程做过深入研究，结合教授、学者、杰出校友的亲身经历，以探求商业思维、创业、沟通谈判、管理、理财的本质。

Catalogue

上篇你要为创业准备什么
第一课如何选定一个好项目/2
一、大数据时代的新兴项目/4
（一）任何项目都可以追踪/6
（二）《纸牌屋》电影的销量传奇/8
（三）大数据告诉你，为什么特斯拉是极致的/11
二、大趋势分析法/14
（一）大趋势所具有的逆向特征/15
（二）为什么传统项目越来越难做/18
（三）走在数据前沿的“爱屋吉屋”/20
三、平衡项目/24
（一）平衡的变量分析/25
（二）速度的把握/28
第二课如何制定创业方案/33
一、阶段目标：进度计划表/35
二、财务预估：资金去向表/38
三、风险评估：风险规避办法表/41
第三课如何寻找创业资金/45
一、亲戚朋友圈/47
二、风险投资/50
三、融资租赁/55
第四课如何选定合伙人/58
一、最优股权架构/60
二、指挥与服从型合伙人：巴菲特与芒格/63
三、平等协作型合伙人：乔布斯和史蒂夫·沃兹尼亚克/65
中篇如何管理你的创业项目
第五课企业精神/70
一、价值观念/71
（一）人性化管理核心/73
（二）“冲突”是否会毁了整个团队？/76
二、工作态度/78
案例：注重精益的沃尔玛/81
三、企业制度/85
案例：谷歌的自由之路/88
第六课团队打造/91
一、需求理论/93
二、公平：绩效的衡量标准/96
案例：1+1是否一定大于等于2/98
三、正向：目标管理/101
第七课产品定位/105
一、核心产品/107
二、形式产品/110
三、附加产品/112
第八课营销：供求关系的通道/115
一、营销定义/117
二、如何实现病毒性营销/120
案例：墨西哥Chipotle利用YouTube病毒性营销/123
案例：iPhone系列的营销模式/126
下篇如何走出创业困境
第九课斯坦福大学走出的名人告诉你——如何面对理想/132
史蒂夫·鲍尔默：美元、名声不是你的所有/133
温顿·瑟夫：幻想与理想的差别在于行动/136
约翰·肯尼迪：做一个有梦想的理想主义者/139
卡莉·费奥瑞纳：做个永远的斗士/142
第十课斯坦福大学走出的名人告诉你——如何面对怀疑/145
斯坦福大学：让自由之风劲吹/146
乔布斯：辍学是我这一生做出的最为明智的一个选择/150
穆克什·安巴尼：真理往往掌握在少数人手中/152
埃胡德·巴拉克：没有坚守的理念，就没有成功的可能/154
第十一课斯坦福大学走出的
名人告诉你——如何看待规则/158
戴维·帕卡德：规则是用来打破的/160
菲尔·奈特：第一时间行动并制定游戏规则/163
泰格·伍兹：打破规则，才能成就自己/167
穆克什·安巴尼：做且只做领头羊/170
第十二课斯坦福大学走出的
名人告诉你——如何保持耐心/173
约翰·肯尼迪：忍人所不能忍，行人所不能行/175
拉里·佩奇：在一个行业里坚持十年，你就是专家/178
埃胡德·巴拉克：“剩”者为王/180
第十三课斯坦福大学走出的
名人告诉你——如何看待对手/185
赫伯特·胡佛：强大的对手，才是你走向卓越的捷径/186
埃胡德·巴拉克：向你佩服的人学习/189
谢尔盖·布林：要想致富和穷人是学不来的/193
卡莉·费奥瑞纳：走别人的成功之路，观自己摔过的跟头/196
第十四课斯坦福大学走出的
名人告诉你——如何面对“死亡”前夜/200
菲尔·奈特：饮鸩止渴只有死路一条/202
拉里·佩奇：在绝望中寻找希望/205
戴维·帕卡德：黑暗里前行的脚步/208
史蒂夫·布兰克：与失败同行/211

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