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Jingdong book

旅游计调师实务教程

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Jingdong book

旅游计调师实务教程

Name: 旅游计调师实务教程
Brand: Jingdong book
SKU: 3114006081
Price: 41.41 USD
Availability: OutOfStock

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Content Description

《旅游计调师实务教程》历时3年，经过数次研讨修订。在内容上，力求体现“以职业标准为导向，以职业技能为核心”的指导思想，突出职业培训特色，概念清楚、内容深入浅出、重点突出、案例典型、理论扎实、实践可行，具有实用性、全面性、权威性、创新性。该书既可作为大中专院校旅游专业的教材，也可供旅行社计调师参考使用。《旅游计调师实务教程》编辑出版的意义将不仅局限于培训教育本身，而且还会产生巨大的牵动和示范效应，将对旅游业的规范服务和运营管理的健康发展产生积极的推动作用。

Comments

本书理念新颖、框架合理严谨、内容翔实，兼具规范性、系统性、时效性、操作性，对于旅游计调行业的探索具有前瞻性的意义。
——李天元南开大学旅游与服务学院博士生导师
旅游计调，计划和调度的结合；一个平凡的工作岗位，操控着旅游产品要素采购、产品设计，质量运行的全过程。
如果你喜欢餐饮、美食，就拿评价一名烹饪大师的感觉来评判一名计调师，这是再贴切小过的一件美事了。
如果你想成为一名称职的计调师，先看看这本书，再静心去思索，于放飞思绪和情感的同时，在旅游事业中享受美、创造美！
——时来顺中国旅行社总社有限公司副总裁

Catalogue

前言
第一章计调业务的基础知识
[学习目标]
第1节计调业务的产生与发展
第2节计调业务的内涵、类型与特点
第3节计调业务的地位与作用
[典型案例]
[本章小结]
[复习思考]

第二章计调部门与计调人员
[学习目标]
第1节计调部门的设置与职责
第2节计调人员的素质与能力
第3节计调工作的服务对象
[典型案例]
[本章小结]
[复习思考]

第三章计调业务的采购内容
[学习目标]
第1节旅游交通、住宿、景点服务
第2节旅游餐饮、娱乐、购物服务
第3节旅行社接待服务
[典型案例]
[本章小结]
[复习思考]

第四章计调业务的运行与管理
[学习目标]
第1节计调业务的原则与策略
第2节旅游服务项目的采购
第3节旅游咨询与接待
[典型案例]
[本章小结]
[复习思考]

第五章计调业务的突发事件处理
[学习目标]
第1节旅游计划变更的处理
第2节旅游服务项目变更的处理
第3节旅游安全及事故的处理
第4节涉及旅游保险的事故处理
[典型案例]
[本章小结]
[复习思考]

第六章旅游服务采购管理与质量控制
[学习目标]
第1节旅游服务采购管理的意义、特点及方法
第2节旅游服务采购的人员、渠道及协作网络管理
第3节旅游服务采购的质量控制及提升
[典型案例]
[本章小结]
[复习思考]

第七章旅游消费心理及应用
[学习目标]
第1节旅游者的消费心理
第2节旅游服务企业的心理对策
第3节旅行社的相关心理对策
第4节旅游企业的合作营销模式
[典型案例]
[本章小结]
[复习思考]

第八章旅行社电子商务及应用
[学习目标]
第1节旅行社电子商务的应用与发展
第2节旅行社电子商务的运营机制
第3节旅行社电子商务的发展路径及对策
[典型案例]
[本章小结]
[复习思考]

第九章计调工作中常见的法律问题
[学习目标]
第1节旅行社的经营保障
第2节旅游消费者的权益
第3节旅游出入境与交通
第4节旅游纠纷的处理
[典型案例]
[本章小结]
[复习思考]

附录
附录1：计调业务的工具
附录2：计调业务的手段
附录3：组团社作业规程
附录4：地接社作业规程
参考文献

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Jingdong book

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