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Jingdong book

企业微信公众平台开发实战

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Books Computers & Internet Programming Language and Programming

Jingdong book

企业微信公众平台开发实战

Name: 企业微信公众平台开发实战
Brand: Jingdong book
SKU: 3118050751
Price: 41.86 USD
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微信开发创业领域具代表性、最有干货、含金量高的书籍之一，系统地涵盖微网站、微营销、微商城等赚钱的项目的开发流程。

Content Description

《企业微信公众平台开发实战》以企业微信开发为出发点，系统完整地介绍了微信公众平台的注册及使用到微信开发环境搭建及程序开发基础的学习，再到以微信接口讲解企业实战项目开发等整套流程，是进入微信企业开发领域直至创业不可多得的书籍。

编排本书时，使用了著名的二八定律：以讲解20%的微信接口覆盖80%的微信开发使用场景，以20%的项目案例囊括了当今微信开发市场80%的赚钱需求。在本书中应用这种思路有助于读者节省时间、加强效率，达到事半功倍的学习效果。

《企业微信公众平台开发实战》适合零基础的初学人员，初、中级程序开发人员，及其他想在微信领域淘金的人员。

Catalogue

前言
第1章微信公众平台介绍 1
1.1微信及其三大平台 1
1.2微信公众平台的注册 2
1.3微信公众平台的使用 7
1.3.1功能 7
1.3.2微信支付 11
1.3.3管理 11
1.3.4推广 13
1.3.5统计 13
1.3.6设置 15
1.3.7开发者中心 17
第2章开发环境搭建及程序开发基础 19
2.1本地开发环境搭建 19
2.2选择开发工具 24
2.3程序开发基础 25
2.3.1PHP语法及使用 26
2.3.2MySQL的使用 33
2.3.3其他常用语言 36
第3章微信开发者中心 40
3.1新浪SAE应用 40
3.1.1申请新浪云账号 40
3.1.2创建新浪云应用 42
3.1.3创建应用版本 44
3.1.4上传微信接口代码 45
3.2配置和启用服务器 49
3.3自动回复当前时间 51
3.4消息交互原理分析 52
3.5微信调试器 56
3.5.1微信调试器介绍 56
3.5.2微信调试器的使用方法 56
第4章微信公众平台常用接口 59
4.1接收用户普通消息 59
4.1.1文本消息 59
4.1.2图片消息 60
4.1.3语音消息 61
4.1.4地理位置消息 62
4.1.5接收消息代码实现 63
4.2自动回复消息 67
4.2.1文本消息 67
4.2.2音乐消息 68
4.2.3图文消息 69
4.2.4回复消息代码实现 72
4.3关注事件消息 78
4.3.1关注事件 78
4.3.2关注时回复多图文 80
4.4自定义菜单 84
4.4.1自定义菜单介绍 84
4.4.2按钮类型 85
4.4.3创建菜单 85
4.4.4菜单事件推送 88
4.5网页授权获取用户信息 89
4.5.1OAuth2.0 89
4.5.2授权过程 90
4.5.3详细步骤 90
4.5.4效果展示 96
4.6模板消息 99
4.6.1添加模板 99
4.6.2模板消息开发 100
第5章微网站开发 103
5.1微网站的市场价值 103
5.2微网站的开发 103
5.2.1首页布局与设计 104
5.2.2图片滑动特效实现 108
5.2.3栏目页设计与实现 109
5.2.4内容页设计与实现 111
5.2.5腾讯微博、微社区的接入 113
第6章微信营销系统的开发及实现 115
6.1营销系统市场价值 115
6.2营销系统的开发 115
6.2.1数据库设计 115
6.2.2网页授权防作弊 120
6.2.3用户信息收集 122
6.2.4抽奖页面实现 123
6.2.5中奖算法实现 131
6.2.6中奖记录查询 134
第7章微信小店搭建与二次开发 135
7.1微信小店的市场价值 135
7.2搭建微信小店 135
7.2.1微信支付开发配置 136
7.2.2微信小店概况 136
7.2.3运费模板管理 138
7.2.4商品分组管理 139
7.2.5图片库 139
7.2.6添加商品 141
7.2.7货架管理 144
7.3微信小店的二次开发 146
7.3.1微信小店SDK 146
7.3.2付款交易通知 149
7.3.3我的订单查询 153
7.3.4快递物流查询 158
7.3.5加入维权功能 165

Introduction

截至2014年7月底，微信用户数已近8亿，月活跃用户接近4亿，微信公众账号达580万个，已聚集10万开发者，并有6.7万个移动应用接入微信。

如此庞大的微信用户数量是商家的乐土，也是技术开发人员的天堂，很多有实力的微信第三方开发者利用自己的技术和对行业的理解，帮助更多小商户、小企业加入微信，并在微信平台和微信一起快速成长。我们于2003年10月出版了《微信公众平台开发入门教程》之后，就收到一名学生的回复，他告诉我们自己通过学习这本教程已帮助别人开发微信应用赚到了2000元，而如今，这个系列教程已经帮助了超过500 000人迈向微信开发的大门。

读者对象根据不同的群体特点，本书的读者对象如下：

想了解移动互联网及微信公众平台发展的行业从业人员。

想学习微信公众平台开发的学生及技术人员。

想使用微信公众平台开发、创业等渴望更成功的人。

对移动互联网及微信公众平台发展感兴趣的各种研究者和实践者。

阅读指南本书分为7章。

第1章介绍了微信及其三大平台，重点介绍了微信公众平台的注册及各种功能的使用。

第2章介绍了如何在本地搭建开发环境以及微信公众平台开发的编程基础知识。

第3章介绍了如何申请新浪云应用作为微信程序运行环境，并分析了微信公众平台自动回复的原理。读者需要理解开发模式的原理，这是进行后续开发的基础，最后介绍了微信开发调试器的使用方法。

第4章介绍了微信公众平台开发最常用的接口，包括接收用户发送的4种消息，以3种方式向用户回复消息，接收关注事件推送消息，自定义菜单，网页授权获取用户信息，模板消息。这些接口覆盖了微信开发过程中80%以上的使用场景。

第5章介绍了微网站的开发，包括首页、栏目页及内容页的设计与实现等。

第6章详细介绍了微信大转盘营销系统的实现原理，并且对数据库设计、防作弊机制、抽奖算法等实现原理进行了深入剖析。

第7章介绍了微信小店的搭建及二次开发，包括微信支付开发配置，微信小店的完整搭建方法，以及二次开发中的付款交易通知、订单查询及快递查询的开发实现。

源码及勘误说明本书的源代码可以从华章图书官网本书相关的网页下载。

勘误说明及源码更新可以从方倍工作室的微信公众账号下载，欢迎关注并索取更新。我们也会经常发布微信最新动态及技术信息。

由于作者水平及能力有限，加之时间仓促，书中难免出现错误和不妥之处，恳请读者批评指正！

致谢首先感谢“微信之父”张小龙先生及微信团队，是他们创造了微信这一经典传世之作。

感谢机械工业出版社王彬编辑的支持，促成了这本书的出版。

感谢我最亲爱的家人在背后的默默支持与付出。

本书成书过程中也得到了诸多同行的支持与鼓励，在此一并致谢。

谨以此书献给所有热爱移动互联网和微信及微信公众平台的人们。

方倍2015年1月于深圳

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