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Jingdong book

电子商务网页图像制作

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Jingdong book

电子商务网页图像制作

Name: 电子商务网页图像制作
Brand: Jingdong book
SKU: 3118223581
Price: 26.84 USD
Availability: OutOfStock

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Editer Recommend

本书内容丰富、结构清晰、语言简练，结合实例，图文并茂地介绍了Excel在会计和财务管理各个方面的应用，可作为普通高等院校本、专科会计以及经济管理等相关专业的教学实验用书，也可作为财务人员自学、业务工作的参考书。

Content Description

本书从零基础出发，在认识电商网页图像制作及其制作工具Photoshop基本操作的基础上，熟悉网页图像文字的一般制作方法，并重点分章节介绍网页图像制作中的抠图、修图、调色、合成和特效等操作。每项任务操作的学习，都是在实际工作任务的驱动下，按照教学规律和学生的认知特点展开，实现基于工作过程的"做中学、学中做”。

Author Description

邓宁，高级讲师，北京市职业技术教育学会电子商务专业委员会理事，担任京市人力资源和社会保障局职业能力建设处课题《2014年北京市技工院校专业设置调查》主笔和北京市人力资源和社会保障局职业能力培训指导中心《技工院校中层领导职业素养的建设及质量评价研究》主笔，荣获中国职工教育和职业培训协会2015年优秀科研成果微课类一等奖，中国职业技术教育学会2005年优秀论文评选一等奖。

Catalogue

目录

第1章认识电商网页图像制作 1
1．1 数字图像的基本概念 2
1．2 关于颜色的基本常识 11
1．3 关于平面构图的基本常识 22
1．4 图像的视觉营销 31
1．5 本章小结 36
第2章熟悉Photoshop界面环境 37
2．1 Photoshop CS 系列产品简介 38
2．2 Photoshop CS6的安装与配置 43
2．3 Photoshop CS6的工作界面 51
2．4 Photoshop CS6 的文件基本操作 56
2．5 Photoshop的图层与选区 63
2．6 本章小结 70
第3章图像的简单处理 71
3．1 图像的尺寸大小调整 72
3．2 图像的裁切处理 77
3．3 图像的移动与变换 81
3．4 绘制位图图像 86
3．5 绘制矢量图形 92
3．6 本章小结 95
第4章文字的简单处理 96
4．1 文字使用基础 97
4．2 文字的字体及样式调整 106
4．3 广告字的制作 122
4．4 本章小结 133
第5章图像处理技法―抠图 134
5．1 简单背景图像快速抠图 135
5．2 手工精细抠图 137
5．3 复杂图像抠图 142
5．4 综合抠图实例 149
5．5 本章小结 155
第6章图像处理技法―修图 156
6．1 修补图像画面残缺 157
6．2 去除图像上的污点 160
6．3 修调图像画面内容 163
6．4 修图综合实训 168
6．5 本章小结 172
第7章图像处理技法―调色 173
7．1 调整图像亮度 174
7．2 处理图像偏色 181
7．3 让图像更鲜艳 186
7．4 使图像更清晰 193
7．5 图像调色综合实训 199
7．6 本章小结 205
第8章图像处理技法―合成 206
8．1 图像拼合处理 207
8．2 图文合成制作 211
8．3 图像合成综合实训 216
8．4 本章小结 224
第9章图像处理技法―特效 225
9．1 人像美容和美体 226
9．2 图像艺术效果制作 232
9．3 文字特效制作 240
9．4 图像加边框和水印效果 246
9．5 3D模型制作 250
9．6 本章小结 254
第10章电商网页图像制作综合实训 255
10．1 电商网站LOGO设计制作 256
10．2 商品促销广告设计制作 264
附件 Photoshop常用快捷键

Introduction

电子商务网页图像制作，伴随着电商美工这一新兴职业的发展，在电子商务行业发挥出越来越重要的作用。其工作任务范围包括美化、优化电子商务网店、处理商品图片、设计广告图、制作新产品的各种展示图片和图文描述等。可以想象一个懂得网页图像制作的电子商务人员对于电商网店是多么重要。

本书从零基础出发，在认识电商网页图像制作及其制作工具Photoshop基本操作的基础上，熟悉网页图像文字的一般制作方法，并重点分章节介绍网页图像制作中的抠图、修图、调色、合成和特效等操作。每项任务操作的学习，都是在实际工作任务的驱动下，按照教学规律和学生的认知特点展开，实现基于工作过程的“做中学、学中做”。

本书的出版得到了“北京市技工院校和民办职业技能培训机构教师六项培养计划一体化课程负责人和一体化教师团队”项目资助，同时本书在编写过程中也得到了编者单位北京市应用高级技工学校的大力支持与帮助，在此，对为本书的编写提供帮助的领导、同事、朋友表示深深的感谢！

参加本教材编写的有：周晶（第2章）、刘洁（第4章）、杜娟（第5章）、王春芳（第6章）、张霞（第7章）、张佳（第8章）、关蔚（第9章）、袁梦（第10章）。

本教材在编写过程中参考了大量资料，在此，谨向资料的作者致以诚挚的谢意！由于作者水平有限和时间仓促，难免有错误和不妥之处，请广大读者批评指正。

编者

2016年3月

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Jingdong book

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China

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