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不会写,怎敢拼外企:TCS三级跳解析商务英语写作经典案例

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《不会写,怎敢拼外企:TCS三级跳解析商务英语写作经典案例》不同于泛泛而谈的写作语言教科书,更不同于机械呆板的模版工具书。它介绍的是方法。所谓方法,即“每次”在进行商务写作时,都能用得上的“思维步骤”。 “TCS三级跳”方法(Tone, Content, Structure),从行文风格、内容撰写到逻辑结构三个维度帮助跨国公司员工轻松完成内部沟通,如团队协作,向高管汇报项目等。本书不仅具有实用性,而且有很好的阅读体验。

Content Description

目前中国第一本从“沟通”角度挖掘“方法”的英语写作类书籍。 它不同于泛泛而谈的写作语言教科书,更不同于机械呆板的模版工具书。它介绍的是方法。所谓方法,即“每次”在进行商务写作时,都能用得上的“思维步骤”。 “TCS三级跳”方法(Tone, Content, Structure),从行文风格、内容撰写到逻辑结构三个维度帮助跨国公司员工轻松完成内部沟通,如团队协作,向高管汇报项目等。
《不会写,怎敢拼外企:TCS三级跳解析商务英语写作经典案例》不仅具有实用性,而且有很好的阅读体验。 作者借用职场小说人物杜拉拉的故事背景,其中DB公司的组织架构和业务特点是外企的代表。近三十个的商务沟通的实例,生动地描述了在白领们在工作中会遇到的各种沟通情境以及应对措施。读者沿着杜拉拉的职业发展道路,与她共同经历这三个阶段:小兵(基本技能篇)、初级主管(沟通执行篇),中高级主管(高效管理篇)。本书一遍一遍地带读者使用TCS三级跳,直至读者形成TCS三级跳的思维习惯,轻松应对不同的商务英语写作任务。 另外,本书专针对中国白领撰写,帮助他们理解并学会native speaker对商务文书的写法,彻底摆脱挂着“made in China”标签的英文。”

Author Description

戴愫,有着多年海外的工作和管理经验。她曾先后在美国和新加坡工作过。在美期间她曾在全球最大的雇员培训服务提供商ResCare华盛顿国际总部担任中国地区项目经理,在Astar教育集团的弗吉尼亚分部担任总监。她还曾担任过新加坡S P Jain商学院的东亚地区首席代表,负责市场推广工作。

戴愫女士有着非常丰富的英语教学经验。在国内时她曾在中山大学担任英文讲师,也曾在新东方教育集团担任英文讲师。她对中西方文化差异和英语语言有着深入了解和研究,擅长写作和写作培训。她在国内时出版过两本畅销的英文学习书籍《新概念英语句典》第一、二册,在美期间曾出版一本关于文化冲突的畅销书“China: Perspectives of A Transplanted Mango”。

戴愫女士毕业于四川外国语大学和西南政法大学,分别获英语学士学位和法学学位,后就读于美国马里兰大学,获教育领导力与政策研究硕士学位。

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戴愫是肯耐珂萨最受欢迎的《英文商务写作》讲师,课程期期爆满,她独创的“TCS三级跳”方法适用于不同类型的商务写作。

肯耐珂萨人才服务有限公司副总裁

——郑淑爱

这是一本Hands-On的商务英语工具书,从Tone,Content,Structure三元素浅显易懂地勾勒出商务英语写作的重点,给即将进入职场和希望在职业生涯发展中更进一层的年轻伙伴们以实际帮助。

上海欧瑞企业管理有限公司合伙人

——刘峙瑛

以职场为背景,用工作中的案例展开商务邮件原则、邮件书写和邮件沟通的技巧,易读易用。是每位职场白领必读的首选。

竞越顾问公司管理委员会委员

——林彤

这本书兼具严谨性和实用性,提供了快速组建文章的清晰思路,这样的技能是每一位新时代白领都需要具备的。

雷敦咨询集团执行总裁

——刘鹏森

随着互联网时代的到来,电子邮件泛滥成灾,但行文得体、内容准确、逻辑缜密的邮件反而越来越少。每次我看到符合这样标准的邮件,我对发件人的印象往往会加分不少,而且愿意给他/她更多的机会。

智慧云领导力发展机构创始人、前《哈佛商业评论》中文版社群总监、资深媒体人

——陈雪频

这本书将会是我送给进入外企职场朋友的最好礼物。

英晖华越管理咨询有限公司合伙人

——张文

Catalogue

基本技能篇
挑战一 完美笔下的细节——不是因为粗心,而是因为您不知道
挑战二 有了人手好办事——向上司要资源
挑战三 向从未谋面的同事请教——除了礼貌谦虚之外的技巧
挑战四 金字塔结构——组织思维的必杀技
挑战五 我是一颗誓将冷板凳坐热的蘑菇——打造专业的工作进度报告
挑战六 大家齐力来搬家——组织跨部门合作
挑战七 两招应对抱怨不休的同事——表明态度,做出行动
挑战八 谢谢您,给我的帮助——有来有往,来日方长
挑战九 堂堂正正要求加薪——不卑不亢展现自身价值

沟通执行篇
挑战一 让您愉快加班不抱怨——精神物质同激励
挑战二 微笑着写好第一句话——提出与老板相左的意见
挑战三 要求对方采取行动——清晰不含混
挑战四 要说服别人,其实也很容易——八步骤打动对方
挑战五 阻止不良行为的蔓延——唤起对方的同理心
挑战六 我要学习!我要学习!——向公司申请培训机会
挑战七 做出大胆提议——并不是每个人都会接受
挑战八 用于承认错误——做个有担当的职业人
挑战九 当下属不听指挥时——是责备?还是求全?

高效管理篇
挑战一 拒绝同事的请求——有原则又有回旋
挑战二 处理危机——快速、冷静而有序
挑战三 赞美、信任和期待是能量的来源——为下属加油喝彩
挑战四 发命令式邮件——平衡语气最关键
挑战五 传达最深切的慰问——切忌同情和说教
挑战六 布置任务大胆放权——带好徒弟,解放自己
挑战七 三明治比臭肉可口——消除坏消息带来的伤害
挑战八 良药苦口——批评下属也可以春风化雨
挑战九 及时地做公开反馈——完善团队建设

Introduction

您是职场里的那位杜拉拉吗?
每年都有成千上万个“您”涌入外企,带着玫瑰色的梦想,揣着昂扬的斗志,手脚并用地在职业阶梯上一步步奋力往上攀爬。
杜拉拉们每天的工作中约有70%的时间用在笔头交流上,包括发电子邮件、写工作进度报告、提案、意向书等。于是,杜拉拉们发现,要想平步青云蒸蒸日上,自己不但要会做,更得会写。仅靠埋头苦干便能获得认可的时代早已过去了。现今,写作习惯形成写作性格,写作性格决定一个白领的职业命运。为了获得在职场上的成功,杜拉拉们可能早已读过教科书里严谨的理论、微博里的励志教训、热销书中的心灵鸡汤、关于成功的正野史故事,并学习过各种职场上可以使用的工具软件。但是,当要撰写重要邮件或报告时,她们还是没法摆脱“Blank-page/screensyndrome”(白页/白屏综合征)——面对空白的稿纸或屏幕,脑子里一片混沌。
袋鼠老师知道,您就是那位杜拉拉!
其实,这时候您不需要着急写,第一句话或第一段往往是最难写的,因为它要提纲挈领。如果您还没有想明白整篇文章该如何写,又怎能写出合适的开头呢?记住,“Tofailtoplanistoplantofail.”(不做任何计划等同于计划着失败。)所以您该做的是,仔细思考读者是谁,您要达成的目标是什么(这决定了邮件的语气“Tone”),您需要提供什么信息来达成这个目标(这决定了邮件的内容
“Content”),以及这些内容应该按什么样的逻辑组织起来(这决定了邮件的结构“Structure”)。做完这一番思考,完成文书的工作就已经做完一半了。当您最终将草拟出来的金字塔结构摆在面前,开始撰写文书的时候,会发现自己下笔如神。
这就是TCS三级跳——Tone,Content,Structure
第一跳:语气Tone
以下两个因素决定了您的邮件应该采用何种语气:
1.对方的身份(也就是你们的关系)
2.你们正在沟通的这件事情的性质
相较于其他形式的写作,商务写作对语气的要求尤为严苛。小说家在创作的时候,是将读者假定为普通大众,普通大众没有固定的性格特征。而商务文书的读者却具有明显的性格特征。您的读者经常是:上司(supervisors)、经理(managers)、助理(assistants)、员工(employees)、技工(technicians)、学员(trainees)、客户(clients)等等。商务文书语言中所渗透的语气,就像您身上穿的外衣——您不能在打球的时候穿晚礼服,也不能在香槟酒会上着比基尼。为了正确把握语气,在写作的时候,您脑子里浮现的不仅仅是对方的一张脸,而是一个鲜活的人。想象一下,如果此刻您正在与他/她面对面交谈,您会采用什么样的语气呢?如果读者不是一个人,而是一群人,那么您可以从这群人中挑出一个最典型、最能代表这群读者特征的人,假设和他/她面对面交谈。语气恰当与否、语气中应该透露何种情感,将直接决定您的职业形象和沟通效果。
第二跳:内容Content
当您决定邮件里该写什么,不该写什么时,以下三个方面是核心:
1.您为什么写这封邮件
2.您想让对方做什么
3.对方为什么应该做
在构思的时候,所有与这三个方面相关的内容,都应该罗列出来。在初始阶段您可以无序地罗列,每个要点用小气泡(bubble)圈起来。这是您发散思维的过程。
第三跳:结构Structure
找出这些小气泡(bubble)之间的逻辑关系,用BarbaraMinto女士的金字塔结构画出大纲。在用金字塔结构时,您会很容易发现自己知道什么信息,不知道什么信息,以及还需要找到什么信息。
TCS三级跳帮您养成“先想后写”的习惯,您的写作技能将得以快速提升。“Writingisaskill,notatalent.”(与其说写作是一种天分,不如说是一门技能。)写作,就是用有效的技能来整理、组织、提炼思维的过程。写作前您花在思维上的时间最终会缩短您完成全稿的时间,会精简文章的长度,提高文章的条理性。所以,“先想后写”会帮您节约大量的沟通时间。
下面请看袋鼠老师如何带着杜拉拉们做TCS三级跳,混迹拼杀于职场,浴火沐风,将她们从清新唯美的小文艺调教成成熟“邪恶”的老江湖。
最后,感谢袋鼠老师的朋友MikeOswell先生,他丰富的管理和沟通经验也给袋鼠老师带来不少灵感和启发。

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