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Jingdong book

工商管理经典译丛：管理信息系统

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Jingdong book

工商管理经典译丛：管理信息系统

Name: 工商管理经典译丛：管理信息系统
Brand: Jingdong book
SKU: 3102011271
Price: 27.27 USD
Availability: OutOfStock

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Content Description

信息技术的快速发展要求所有学生，特别是商科学生，对当前以及正在出现的新技术保持敏感。学生们面临着复杂的环境，需要明确、简明的解释帮助他们在整个职业生涯中正确理解和使用概念。书中包含大量的案例研究、练习、项目和问题，以加强学生对概念的理解。《工商管理经典译丛：管理信息系统》将为教师和学生带来独特的学习体验，也为学生将来有朝一日在企业中表现出卓越的能力提供坚实的基础。

Author Description

佩奇·巴尔茨，丹佛大学丹尼斯商学院信息技术与电子商务系教师。她在博林格林州立大学获得管理信息系统／会计专业的学士学位，在丹佛大学获得MBA学位。在1999年成为丹佛大学教师之前，佩奇曾在一家大型电信公司和一家国际性的咨询公司工作。

埃米·菲利普斯，丹佛大学丹尼斯商学院信息技术与电子商务系教授。埃米的教学和研究领域涉及互联网和移动技术。埃米拥有22年教龄，撰写了多部教材。

Catalogue

第1章企业中的信息系统
引例：苹果——整合技术、业务和环境
引言
1.1 企业中的信息系统
1.2 企业战略
章后案例：世界是平的——托马斯·弗里德曼

第2章战略决策制定
引例：增加哈雷（Harley-Davidson）——摩托车的销量
引言
2.1 决策系统
2.2 企业系统
章后案例：定制

第3章电子商务
引例：亚马逊（Amazon.com）——不是大家所想象的书店
引言
3.1 商务活动和互联网
3.2 电子商务
章后案例：食品杂货的网络直销

第4章信息伦理和信息安全
引例：《萨班斯—奥克斯利法案》：信息技术、财务和伦理的交汇
引言
4.1 伦理
4.2 信息安全
章后案例：银行需要安全

第5章 IT架构
引例：电子产品的环境耐受临界点
引言
5.1 软硬件基础
5.2 企业架构管理
章后案例：《芝加哥论坛报》的服务器成为其成功的坚实基础

第6章数据库和数据仓库
引例：寻求收入——谷歌（Google）
引言
6.1 数据库基础
6.2 数据仓库基础
章后案例：Harrah's——科技上的大赌注

第7章网络、通信与无线计算
引例：数字医院
引言
7.1 网络与通信
7.2 无线计算
章后案例：追踪学生

第8章供应链管理
第9章客户关系管理
第10章企业资源计划与协同系统
第11章系统开发
第12章项目管理和外包
词汇表
译后记

Book Abstract

引例：苹果——整合技术、业务和环境
过去的20年，创新和创造被苹果电脑公司丢掉了。在几乎被遗忘之后，现在，其走在数字世界的路上，重新回到人们面前。ipod的引入标志着技术、业务和环境的完美整合，亦令苹果重新回到主流。
捕捉新趋势
2000年，斯蒂夫·乔布斯（Steve Jobs）正集中精力为Macintosh开发视频编辑软件。然而，很快他认识到数以百万的人们正使用计算机和CD烧录软件制作音频CD，以及从类似Napster的非法在线服务网站下载MP3数字歌曲。乔布斯担心自己走错方向，错失MP3的流行。
乔布斯迅速转移。他从软件工程师、前苹果员工、28岁的杰夫·罗宾（JeffRobbin）手中购买了SoundStep公司。当时，SoundStep正在开发简化加载和压缩MP3歌曲的软件。罗宾和其他几个程序员从零开始编写代码，不到4个月，即编写出Mac机上的iTunes软件。iTunes功能强大且具有独创性，用户可以迅速以不同方式检索几万首歌曲，在几纳秒（十亿分之一秒）的时间内就能找到特定的歌曲。
乔布斯给团队的下一个挑战是使iTunes便于携带。他设想这个产品应该是可以存储上千首歌曲、可以带着到处走的类似walkman的播放器。这一想法改变了iTunes，并试图表构建在本质上微型计算机的便携音乐设备上运行的小系统，其带有检索和定位音乐文件的用户界面，音乐文件的音质与iTunes在MAC机上播放的一样。9个月之后，iPod诞生了。
乔布斯注意到最后一个关键元素的缺失——购买下载歌曲的网上商店。这样的商店应该需要电子商务基础设施的支持，能够自动传送数以百万计的账单并能实施在线支付。2003年春天，iPod发布后18个月，苹果iTunes音乐商店开张了。公司的目标是在前6个月销售100万首歌曲，然而，这个目标6天就达成了。
捕捉iPod
消费者在2005年圣诞和新年期间购买了1 400多万个iPod，苹果公司零售店的销售收入超过10亿美元。到目前为止，苹果已经累计售出多达4 000万个iPod。这一突破性产品将苹果从一个特定利基（Niche）市场上的计算机制造商变成数字媒体的领先供应商。
……

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